Tokyo Video Game Tycoon

It was two commercials that employees panicked.

The two commercials were aired on TV Tokyo just this morning.

The two advertisements are about GB game consoles and SFC respectively.

In the ad, a kid excitedly pulls out a small box about the size of a matchbox and plugs it into a data port on the back of the SFC.

Su Rui Electronics has also noticed this data interface before.

But that interface is more like a general-purpose additional interface. At that time, Ueto Hayakawa and others thought that it should be connected to an additional handle peripheral, but they didn't take it seriously.

Their family also produces handle peripherals, and there are many types, so they still have expectations for Yuxing Electronic Entertainment to prepare for this aspect.

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That box the size of a matchbox is clearly not a handle.

Because the child was standing at an angle that blocked the line of sight, this was obviously done on purpose, making it difficult for people to see clearly what the box was for at first.

After putting the box at the end of the SFC, the child happily turned on the SFC machine. With a familiar sound of starting up, the child sat down seriously in front of the TV.

Then, a prompt screen appears.

'It is detected that the machine is connected to the Internet, please connect to the network service. '

The child chose the 'yes' option without hesitation, and then entered the main interface for game selection.

In the upper right corner of the main interface, there has been a mark that looks like a network connection.

‘Let your entertainment computer have the function of networking. Networking can allow you to update your ranking data at any time, and share various records and achievements of the game with people from all over the world. '

'The SFC network module is now on sale for only 100 yen, players are welcome to buy it. '

Hayakawa Ueto suddenly had a bad feeling.

Can SFC be networked?

How come you never knew this?

He immediately looked at the engineering development staff: "Didn't you guys disassemble the SFC game console? Did you find this networking module before?"

"This ... this is something we didn't expect at all, because this is also an external peripheral device."

Ueto Hayakawa said: "However, this also requires a related network module in the game console, right? Just an external network socket is definitely not enough, and the system also needs to prepare network-related programs. "

Being in Su Rui Electronics, a top electronics company in the world, of course he also understands some basic electronic product manufacturing structures.

If a device wants to add an Internet port, at least some reserved capacitors for network services or a separate network module must be prepared in advance in the motherboard.

Sometimes the motherboard of the desktop computer comes with its own, and sometimes it is realized through a separate network card. This is what happened in early computers. In later generations, the network module has been fully integrated, and it is rarely separated separately.

The engineers were a little ashamed.

They were really negligent at the beginning, and they didn't find that there was a reserved network plug-in in SFC.

Ueto Hayakawa also understood what was going on, but he did not reprimand the employees for their ineffectiveness, but asked, "Can our game consoles do it now?"

The engineer immediately replied: "Yes, but we did not make reservations in software and hardware in advance, so the cost of our network module production may be higher."

"How high is it?"

"More than two hundred yen."

Hayakawa Ueto was speechless for a while.

The cost of your own network module is twice as high as the retail price of others. How can this be done?

However, Ueto Hayakawa thinks that the network module of Yuxing Electronic Entertainment should be sold at a loss, one hundred yen, which is the price of a bottle of cheap drinks in Japan, or the money of cheap rice balls. If you want to buy an electronic product, that is Really losing money.

On my own side, the production cost alone costs 200 yen. If the transportation and other packaging costs are included, it will cost more than 300 yen, so if you want to make a profit, you have to exceed 300 yen.

This is a bit of a headache.

At present, their PN game consoles have sold 700,000 units. If they sell them at a loss of 100 yen, and all 700,000 units are equipped with network modules, they will directly lose 140 million yen.

Now the company is already dissatisfied with the frequent loss-making publicity of the game business department. The subsequent profits have just filled up the previous marketing costs. It is not long before it sells a certain product at a loss, which may be hindered to a certain extent.

But now there is no right to choose, and they have to follow up.

At present, the performance of their game consoles is no longer comparable to SFC. If they can't even match the service, then their players may quickly abandon them.

While Ueto Hayakawa was thinking, the employee who had reported before said cautiously, "That...Minister, we still haven't read the second ad."

Hayakawa Ueto reacted and said: "Then what are you waiting for, the second advertisement is also released."

The employee immediately operated the computer and released the second recorded advertisement.

The advertisement this time is an advertisement for the GB game console that has just been announced.

It started off with a group of kids getting together to play GB.

However, this is nothing special, it seems to be just a very common promotional advertisement.

But at this moment, a child said boredly: "Oh, it's really boring to play like this. Each of us can only play by ourselves. It would be great if we could play together?"

When Ueto Hayakawa saw this, he felt as if he had expected something, and his eyes slowly opened wide.

And then, a child smiled slightly and took out a data cable from his pocket at the same time.

"Come on, we can connect now, just connect this cable, and we can immediately exchange data with us. We can play Tetris and Super Mario together!"

After speaking, the child took the data cable and plugged one end into an interface on the side of his GB handheld.

That interface should have been a charging interface in principle, and the engineers of Su Rui Electronics thought so at the time.

Up until now they were a little bit in disbelief.

Is this interface not used for charging, but for data transmission?

At the same time as the release of GB earlier, it also launched its own special rechargeable battery. This rechargeable battery will have a longer battery life, and at the same time, it will not cost money to buy extra batteries. It seems quite cost-effective, and the interface seemed to be only Just for charging.

But now, they suddenly realized that this thing has other functions besides charging, and this function is obviously more important.

At this time, Hayakawa Ueto couldn't bear it anymore.

"Didn't your engineering team even find that?"

The head of the engineering team is now in a cold sweat.

Where did he find this kind of thing? No one has ever made a handheld in the past, let alone know that the charging interface can also be used to transmit data. If no one said it, it would be really hard for them to think of it.

It turns out that when this thing is plugged in and connected to other handhelds, it can still play online?

This is really a long experience, I have never thought about it before.