Tokyo Video Game Tycoon

Encountered obstacles and difficulties, Zhu Youxing never wanted to sit and wait for the development of the situation, but at least do something.

Unless he has anticipated in advance that certain obstacles and difficulties will gradually get better through waiting.

He had to find a way to find out the reason for Pokémon's suspected unacceptable situation.

Pokémon itself is attractive, but the first generation of Pokémon did experience a downturn for a period of time, and it was rescued after some marketing methods.

However, Zhuyouxing has advanced all kinds of marketing, arranged animations in advance, and released more advertisements in advance, but the effect is not very good.

He decided to take a closer look.

"President Zhuyou, the ratings of Pokémon fluctuate around 17%, which is above the cut-off line. Our TV station will definitely not cut it in half, but if there are better results, I can make it easier. Be responsible to our shareholders, will the animation and game linkage you said can effectively increase the audience of both parties, will it really work?"

On the phone, Kubo's direct subordinates in the Production Bureau were reporting to Takeyusei about the anime's ratings.

"It will help, but only if it's made well enough."

This Kubo subordinate quickly assured: "President Takeyu, you can rest assured that our production bureau has allocated special manpower to produce this animation. Isn't the Dragon Quest we cooperated with before also very popular."

Zhu Youxing replied: "I'm not worried about this, but don't worry, you can wait patiently now."

Zhu Youxing comforted the manager of the TV station's production bureau, and then began to think about what to do next.

Do some marketing about Hidden Pokémon Dreams ahead of time?

Zhuyouxing intends to allow players to slowly discover their dreams by themselves.

But that kind of thing is more about chance.

Looking at the Internet now, there is no relevant news on some public media platforms, and according to my intentional settings at the time, Fantasia has not been discovered by the players.

Directly announcing the hidden news of Fantasia may indeed stimulate some players' interest in collecting, but Zhu Youxing thinks that there will be sales due to this increase, but it is certainly not large.

Zhu Youxing looked again at the sales data and the results of the online folk survey, trying to find out if there is any breakthrough point.

But after searching for a long time, there was still no result.

Zhu Youxing had no choice but to continue to invest in publicity funds first, and then appease the employees so that they can rest assured and continue to develop the next film.

The previous successes also seem to have made the employees a little impetuous, which makes them feel that the first-party games they develop always sell well in the first week.

But this time it was significantly lower than expected, and they seemed a little demoralized.

However, Zhuyouxing has always been very calm, and did not react too much because the sales were lower than expected.

This is actually the most common thing that games don't sell well.

For example, in the film industry, a giant film company often has to rely on certain blockbuster films to withdraw funds, and then fill the holes in several film and television dramas that have lost money.

What kind of film will be successful, many film companies do not have a clear conclusion, it all needs to be practiced, and the audience is very difficult to serve.

The same is true for gamers, they are also not easy to coax, if they do not produce enough high-quality games, it will be difficult for them to buy it.

Games that can make money attract more people who have only fragmented time in later generations. At least children nowadays don’t have much spending power of this kind. They pay more attention to the durability and fun of games.

The success of the Pokémon in the previous life has a certain chance. If you rely on this chance, you will be too passive. You must take the initiative to solve the problem and use all the more successful marketing experience in the previous life.

Zhu Youxing took out the paper and pen, and began to recall the successful publicity methods in his previous life.

"The live broadcast anchor publicizes, this PASS, the Internet in this world has just flourished not long ago, and the live broadcast network speed cannot be brought up, at least wait another ten years."

"Product authorization linkage? You can have this, and write it down in your notebook first."

"Game community operation, creating an excellent community discussion ecology, increasing player stickiness, well, it seems to be possible, but there are not many children going online, so this is listed as an option."

"Select the lucky ones from the group of children, let them become opinion leaders, become the first children who have a sufficient number of Pokémon, become the most popular children, and then expand their influence."

...

Zhu Youxing wrote one by one, and occasionally marked some of the ideas with an asterisk, planning to implement them accordingly, and temporarily put some of them aside.

Some publicity and marketing methods are temporarily useless, but it does not mean that they will not be used in the future.

For example, the promotion of live broadcast anchors will definitely be useful in the future when the live broadcast industry becomes hot.

After roughly writing a series of promotional plans, Zhu Youxing called Natsume Yasulong in.

"President, you are looking for me."

Natsume Yasulong has been quite busy recently, mainly because of the marketing of Pokémon.

But in the end, the response was not particularly enthusiastic, and he also felt a little regretful. He had obviously made a lot of efforts, but even if there was no good result, he was also having a headache.

Zhu Youxing nodded, and then handed over the plan he had written and said: "Look at this, if you think it's okay, then arrange it according to the above, if you lack money, ask me, and draw another one billion two The publicity fee of one billion yen is still affordable.”

Now Zhuyouxing has already counted the wealth and power. A game can sell four or five million copies and there will be at least one or two billion profits. Catch up with the money you make from developing your own games.

Natsume Yasuhiro took the plan in doubt, and it was full of various promotional and marketing methods and details. Basically, just follow this plan and do not need to worry about it.

"Oh yes, I forgot one."

At this time, Zhu Youxing heard something again, and quickly picked up the pen and began to write on a piece of white paper.

And Natsume Yasulong also patiently looked at all the contents on the schedule, the more he looked at it, the more frightened he became.

After this set of marketing is completed, the cost is not low, but if it is really implemented according to the above, I am afraid it will be the ultimate marketing strategy.

Wait, why do you understand it so well, President? Did you learn it before?

He glanced at Zhu Yuxing strangely, just as Zhu Yuxing had finished writing the plan, and then handed a new plan to Natsume Yasushi again.

"This is also arranged, and it must be done as soon as possible. If you are short of money, tell me that the most important thing you need now is money."

There will be a lot of investment in video games in the future, but the current money is simply eating ashes. It is true that he wants to have enough reserve funds, but he also understands the effect of making money flow, and it is good to ensure that the reserve funds are within a certain range.