Tokyo Video Game Tycoon
Chapter 169 Su Rui's Struggle
Developing overseas has been considered before.
However, Matsuhashi believes that if it wants to enter the European and American markets, the International Consumer Electronics Show held in the United States every year is the focus.
Zhu Youxing also thinks it makes sense, and it was true in his previous life. Some well-known electronic products were first exhibited in this exhibition before they became widely known.
It was not until the major leading companies in the later generations gradually formed their own conference mode that the publicity effect of this consumer exhibition was slightly reduced, but only slightly, and truly epoch-making products will still appear in this exhibition for the first time , to show the world the technology of the future.
The release of Pokémon and the successful marketing of Pokémon have successfully stabilized the market in Japan.
Now even if Zhu Youxing lives on his laurels, he can live on it for at least two or three years.
Others want to make the same achievements as themselves, and pay many times the price.
Now Zhu Youxing believes that the time is ripe, so he officially announced the news of going overseas in the media and on his own website.
This time, players will be able to truly experience the fun of Internet connectivity.
In the future, in the online ranking on game consoles, there will not only be players from Japan, but players from all over the world will be able to play together unimpeded.
This is also a signal, a reassurance for those third-party game production companies that are more vacillating.
Following us will not only be limited to Japan, but also a huge market all over the world waiting for us in the future.
Play with us obediently, make good games for us, and you can make a lot of money.
Needless to say, those individual studios and game production companies that followed Zhuyouxing in the early days.
They are all a group of producers personally trained by Zhu Youxing, and they are almost the most loyal.
If there is no Zhuyouxing, they would not be where they are now.
Of course, more importantly, Zhuyouxing can lead them to make a lot of money.
If there is no interest, the loyalty of these people will probably be a blank sheet of paper.
At this moment, Hayakawa Ueto, who saw the news in the newspaper, closed his eyes gently, then put his hand on his forehead and fell into deep thought.
Youxing Electronic Entertainment is developing too fast.
Calculated, Youxing Electronic Entertainment should have been developing for more than a year and a half, but now it has completely dominated the Japanese video game market, and it is almost unshakable.
Unless you wait for Youxing Electronic Entertainment to have some accidents, their position will be unbreakable.
Now it seems that this kind of idea is impossible to realize.
As long as Youxing Electronic Entertainment is controlled by Zhu Youxing alone, as long as he has the sole right to speak, there will be no accidents in this company.
Ueto Hayakawa sees this very clearly.
However, he sees clearly, but the people above do not see very clearly.
Not long ago, his application to extend the development time and increase the budget was rejected.
Even if his father is the president, the board of directors doesn't give face at all.
The reason they gave was: for more than a year, the video game division, which was supported by Su Rui Electronics, has not captured more than 30% of the market share, which is already a failure.
The 50% overseas share is actually only 500,000 of the 200,000 to 300,000 players, which is not even half of the number of users in Japan.
Backed by Su Rui Electronics, even a start-up company like Youxing Electronics Entertainment could not survive. Some shareholders on the board of directors seemed to have some doubts about Ueto Hayakawa's management ability.
The president Kentaro Hayakawa tried his best to defend this, and at the same time used his power as president to suppress the dissatisfaction of these people, and planned to forcefully pass Ueto Hayakawa's budget application, but was rejected by a collective vote in the end.
The board needs the new consoles to be profitable first, and then add a portion of the budget, or they don't think about the additions.
They euphemistically called it a test for Hayakawa Ueto, to test whether he has a way to deal with difficulties.
Sitting on his knees in his living room, Ueto Hayakawa felt a little powerless.
He really wanted to flex his muscles, but the board seemed to be targeting him.
He knew that this might be a factional struggle within the company.
This is the case with large companies, especially Surui Electronics, which has a very complicated shareholding.
Among the shareholders are one of the big chaebols in Japan, a prince, a large bank, and so on.
The overall economic environment in Japan is not particularly good now, and these old antiques sometimes want to be conservative because of this, especially the shareholders of the bank, they are very cautious about things like budget investment.
The previous investment in the game business department is indeed not small. They don't want to invest too much, but want to see the money back first.
According to what they mean: game consoles don’t have to follow the footsteps of Youxing Electronic Entertainment, we have stronger game performance, there is no need to make a fuss about the Internet and wired communications, and now they think their own game consoles are already very good , can be sold directly.
Ueto Hayakawa just felt a little tired.
"Zhiren, come here."
My father's deep voice came from next door.
Although his father was a skinny old man, he always spoke in a spirited manner, without the weak posture that an old man should have at all.
Hearing his father's call, Hayakawa Ueto immediately put down his teacup, got up from the ground and quickly went to the next door.
"Father, did you call me?"
"You take this."
Hayakawa Kentaro handed over a document directly, without much nonsense.
Hayakawa Ueto took the document in doubt and looked at it, and then showed a surprised look.
"Father, you want to provide all the research and development funds to our department for free? Doesn't this comply with the company's regulations? Will it affect your position as president?"
On the document, it is an announcement of free donation of research and development funds.
Hayakawa Kentaro used his own money to inject capital into a separate video game business department in his own name, and declared that he would not ask for anything in return, only a personal donation.
"You are short of money now, but your family is not short of money. You can put it away and use it if you need it. This is a free donation. Whether it is successful or not, I can't get any return for it, and the board of directors can't do anything about it." say what."
"However, if I succeed, the benefits I get will be the entire company, and I won't have much to do with you, father. This is really a loss!"
"Your position is more important. This money is equivalent to a stepping stone to stabilize your position. I don't think it is useless. With this money, you can complete your plan. As for the application for postponing the sale, I will give you Find a way to pass, and what I do is to hope that you will have the opportunity to inherit this company in the future."
Hayakawa Kentaro's eyes are deep, his pupils are large and piercing, and the black pupils almost occupy the entire eyes, giving people a deep and elusive feeling, and even people dare not look directly at them.
When he was young, Kentaro Hayakawa was a young man who dared to venture into his career. It was with this fighting spirit that he truly built such a huge electronic empire. There may be many compromises in it, but he is still very proud.
And what he is more proud of is actually his son who is strong enough.
On the other side of the giants, they all claim that they are eager to have daughters, because in this way they can choose a good son-in-law to inherit the family business at will and ensure the stability of the family business.
But he didn't have any worries in this regard. His son was as good as him, but his son still needed a little time.
As his father, he must protect his most valued child from wind and rain.
"I am very optimistic about the video game industry. It should be the direction of entertainment in the future. Work hard to complete your plan."
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