Tokyo Video Game Tycoon

Because of the contract restrictions of Zhuyouxing, no matter how popular this thing is, the price of the game console must not be raised, and of course it must not be lowered, and must be sold at the original price.

This is something American department stores don't understand.

Right now is a good time to raise prices.

You can see that the light gun is so popular, I am afraid that even if it rises to three hundred dollars, there will definitely be a lot of people buying it.

But Yuxing Electronic Entertainment just didn't listen to this, no matter what the price, it couldn't be shaken in any way.

In desperation, these American department stores can only buy at the original price.

As a result, the products were quickly out of stock, and the speed of out-of-stock far exceeded Zhuyouxing's expectations, passively forming a short-term hunger marketing.

During the period of shortage, those who are eager to buy can't satisfy their inner desire to buy, but are more eager to get it.

There are certain psychological factors involved.

Otherwise, there will not be so many companies in the future that are very popular with the strategy of hunger marketing.

Because that's what has been proven to work.

Sell ​​a small amount of product and suppress people's desire to buy it.

Then when the product is on the shelves again, these people will immediately retaliate and consume, without even thinking about whether this thing is what they need.

In short, it is a rare thing, and you will feel that you should have it, so that you can satisfy your inner desire to buy.

It’s just that Zhu Youxing doesn’t want this kind of thing to happen. He has experienced countless hunger marketing monkey tactics in his previous life. It's only a matter of time before it sells out.

At the same time, within the Hongguo company, the financial report data of the last week has been updated, and the senior management gathered for a meeting.

As the CEO, Klaus did not sit down, but put his hands on the table and stared at the people in the conference room.

"I want to know why our personal computer sales figures have dropped by ten percent this week? What is the reason?"

At the International Consumer Electronics Show before this, their company just announced the latest personal candy-colored all-in-one computer.

As soon as it was launched, it was widely welcomed immediately.

Then, when it went on sale in February, it immediately set a sales record in the company's history.

This is indeed something to celebrate.

They celebrated the company's successful sales strategy that day, and then prepared to step up their efforts to take the company to the next level.

I just didn't expect that something unexpected happened suddenly in the first week of March.

According to the normal sales curve, the sales of their products should increase sharply in the first week, then decrease by about 30% in the second week, and then increase by 23% in the following weeks Rate drops.

But the sudden drop of 10% in the first week of March was beyond his comprehension as a CEO.

"Marketing and Advertising Department, has your advertising investment decreased?"

"Of course not. We have also increased our investment. We have invested more than ten million dollars in marketing costs on TV, on the Internet and on major billboards."

Klaus looked at the R\u0026D department again: "Is there any bad feedback on the product?"

"Absolutely not, so far there are not many product complaints."

Klaus looked at some other people and asked the senior management of each department one by one.

And the result was that none of them had any problems.

But this week, it dropped by ten percent.

At this time, a high-level executive carefully raised his hand and said, "Well, March should be just a period of low consumption, and it is normal to drop by 10%. By the middle of the year, sales should pick up again. I think this should It's not a problem."

Klaus looked at the high-level executive, and he felt that what this guy said made sense.

Otherwise, other things can't explain why the sales volume dropped by so much this week.

Klaus said to the crowd: "Okay, then you will maintain the current state. I don't want any product public relations crisis."

"Don't worry about this Klaus, we still have this bit of self-confidence."

In the high-level meeting of Hongguo Company, everyone made a promise.

They are all top talents in their fields, and there will be no major surprises at all.

They also feel that this week's decline should be just an accident, and it is just a slight drop in the general consumption power of the people this week.

But in fact, the consumption power of the United States is booming at this time, so how can it be reduced?

The people of Hongguo Company have not discovered this yet.

At the same time, Morgan Group, Lierda and other companies also found that the sales of their own products were dropping strangely.

They don't understand why.

It seems that I haven't heard of any industry changes recently.

And I haven't heard of any competitors appearing.

At this moment, they still don't take Youxing Electronic Entertainment seriously.

Because they always think that it is something for children to play with, a group of children, how can it affect the sales of their products?

They look more like adults than kids.

But now those main consumer groups in their eyes are grabbing light guns and playing with their children one by one in front of the TV.

"Dad, you're done with this game, it's my turn!"

"Son, don't worry, let your father play for a while. This dog is too cheap. I have to let this dog understand how powerful your father is. Your father and I are a sharpshooter in the shooting range!"

"Tch, just brag. Last time the uncle next door told me that he tortured you to death in the shooting range."

"You listened to what he said? Don't you believe your father?"

"I didn't believe it at first, but Dad, look at you, you are not even as good as me. I can still hit ten ducks, how many do you hit?"

The father blushed, and then said: "Stinky boy, don't be complacent, I'm just not very familiar with how to play this thing at first, and then I will show you your father's sharpshooter skills."

"Then dad, what if you are not as good as me?"

"Then just tell me what gift you want, and I will definitely buy it for you."

The child's eyes lit up: "Then it's settled."

The father and the child had a great time, and the father also forgot about the computer and other electronic products. Now he just wants to grab the game console with the child.

And the child has already made plans, as long as his father loses this round, he will let his father buy the GB game console.

He has long heard other students say that it is more fun than SFC, and now many children in the school have this thing, of course he wants to have it too.