Tokyo Video Game Tycoon
Chapter 227 Free Authorization
The development of Japanese car companies was hindered in the next few years, and they suffered various pressures from the outside world.
The quality of Japanese cars at that time was not a problem, and they were still synonymous with high quality and low price.
However, because it is too high-quality and cheap, it has led to a high trade surplus, which has also had a huge impact on the employment of the United States, triggering a nationwide wave of protests. In the end, Japanese car companies could not bear the pressure and succumbed to the pressure of the United States. The establishment of factories in the United States has allowed American people to have jobs, and various compromise measures such as restricting exports and canceling domestic tariffs have been used, which is quite humiliating.
Then Japanese car companies entered a long period of downturn, and their sales in the United States did not return to the past.
But in fact, those car companies have always been very ambitious, and they have always wanted to get back the market, but they suffer from lack of channels.
During that time in the United States, even if they advertised, they had to be strictly reviewed to ensure that it would not affect the interests of the United States itself.
Later, Youxing Electronic Entertainment took the initiative to find these car companies, saying that their video games will be released in the United States. If they can win their authorization, they will also benefit from it, which is equivalent to helping publicity in disguise.
At that time, these Japanese car companies didn't take it too seriously. They just thought it was a promotional channel, so they didn't even ask for a licensing fee, and agreed to let Zhuyouxing appear in video games with their trademark.
Then, Need for Speed's hundreds of thousands of sales immediately made people in the United States remember Japanese cars again.
According to the statistical sales data of several Japanese car companies in the last one or two months, they have all increased their sales by at least 45%.
This was a surprise for them. They did not expect that an unintentional investment could be exchanged for a worthwhile return.
And this, of course, was seen by the shrewd German guys.
They have always been good at doing business in the past, and they also have strong market insight.
What's more, Youxing Electronic Entertainment had taken the initiative to find them before, so they naturally paid more attention.
When they saw that the sales performance of Japanese car companies seemed to be generally increasing in the United States, they also immediately set their sights on Youxing Electronic Entertainment, and offered to license it for free, hoping that their car brands could appear in Need for Speed.
Zhu Youxing originally thought that it would take at least half a year for this matter to ferment, but he didn't expect their sensitivity to be very high.
Or it can be said that most people in this world are more sensitive in terms of business and creation. Japan's film and television market is far more developed than the previous life is an example.
Of course, Zhu Youxing had no reason to refuse this request.
If a racing game does not have the brand authorization of a genuine car company, the influence and sales of the game will be greatly reduced in the future. The guns, cars, and teams in Gun Car Ball must be in line with reality. This is also the success of future generations. experience.
Zhu Youxing fully agreed to the other party's request, of course the free authorization is not for nothing.
Zhu Youxing even wanted to directly sign a ten- to twenty-year licensing contract.
However, the other party is also a thieves. They only allow free authorization for three years, and if it exceeds, they need to sign a new contract.
Then he promised that in the next Need for Speed 2, they will pay a little more attention to their car brands. Of course, they will be ranked behind Japanese car companies.
After all, who made you latecomers, who looked down on the promotional ability of video games before, but now you find it profitable and want to join in, then you can only be inferior to others.
The person in charge of the external affairs of the Wren Brothers, a car company, is a good talker. As long as Zhu Youxing agreed to log in to their car brand, he didn't mention any other requirements.
This is a guy who is quite knowledgeable about current affairs.
As for some other well-known car companies, they have naturally discovered the reason for the increase in sales of Japanese car companies, but they seem to be a little embarrassed to take the initiative to find them, but want to wait for a small game company like Youxing Electronic Entertainment come to them.
Of course, Zhu Youxing of this kind of company is not in a hurry, and also hangs them first.
And Zhu Youxing stayed in the United States for about half a month or so, watching forty or fifty energetic new employees enter the United States branch to officially work, and then handed over some of the video game development tasks for the United States to them. , and returned to Japan again.
The main reason for his return to Japan is that the development progress of the fifth Final Fantasy in Japan has progressed halfway, and he needs to supervise it, and the parallel development of the new trilogy of Dragon Quest.
Apart from Mario, Dragon Quest and Final Fantasy are the two series that Zhu Youxing values most now.
Right now is still the bonus period for role-playing. If you miss this period, the popularity of the two games will immediately weaken, and the sales of future games will be greatly reduced.
As for The Legend of Zelda, Zhuyou Xing is going to wait for the release of the new console before producing several classic works such as Sky Sword and Dream Island.
Now let's stabilize the two half-year products of Dragon Quest and Final Fantasy.
Final Fantasy 3 and 4 landed on GB and SFC respectively before, and the sales performance in Japan is also very good, and they have reached nearly one million sales so far.
Moreover, Final Fantasy is also very popular in the United States, more popular than Dragon Quest. Obviously, Final Fantasy's future potential will definitely be stronger.
In addition to supervising the work of game production, Zhuyouxing also needs to continue to promote the development speed of Japanese game companies.
Just relying on one's own family is absolutely unable to meet the needs of players.
Zhuyouxing needs more and more game companies to grow up.
If there is only one leader in an industry, the industry will be very deformed, which is not conducive to the overall development at all.
Now under the leadership of Zhu Youxing, game companies in Japan have sprung up like mushrooms, and the types of video games have also increased over time.
Last year, the average number of games registered on SFC and FC game consoles was only a dozen or twenty games per month.
In the previous life in 2020, the computer platform STEAM alone logged in more than 10,000 games every year.
Compared with this order of magnitude, he still has a long way to go.
But this year, the number of game logins in the third month has increased by an order of magnitude, reaching the level of more than 30 games per month.
Moreover, each game can be regarded as excellent, and the quality is also very high, generally continuing to maintain above Samsung.
This once again improves the overall style of SFC, which is equivalent to telling players that they can buy SFC games with their eyes closed.
As long as you are not interested in the genre, there is no bad game.
The entire Japanese market is under the absolute dominance of Zhuyouxing, and several other companies that develop consoles can only eat soup on the sidelines.
After all, the real sales are there, as long as the video games can be registered in Youxing Electronic Entertainment, they will definitely not worry about selling them.
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