Tokyo Video Game Tycoon

"I am very pleased to announce an epoch-making video game hardware, which we have created after a year of painstaking research, called Lierda Mobile Edition, and was jointly developed with Eaton, a well-known manufacturer of mobile communication equipment handheld entertainment products."

The young CEO of Lilda is standing in one of the largest theaters in San Francisco, with many media reporters and some business partners in the audience.

He personally announced for everyone the first game console they are going to manufacture.

But he is not just satisfied with making a game console purely for entertainment, his ambition is bigger.

The current mobile communication business is an industry with very good development prospects, and it happens that handheld products and mobile communication phones have a certain degree of overlap.

Full of foresight, he immediately realized that the two parties seemed to be able to merge to some extent.

It might sound like an odd idea to create a handheld that can be used to make phone calls.

But now this era is an era full of dreams, no matter what form of product may be born, and then after several years of continuous exploration, finally find the product that is most popular with the majority of users.

The CEO of Lierda obviously wants to broaden the field in this regard.

Eaton is a communications group from Norway.

They are also very well-known in the field of the world, and their mobile phone products have a share of more than 70% in the world.

And this 70% share is a huge mobile communication market with a scale of more than one billion, not an industry that has just emerged a few years ago and has a user base of more than 10 million in Japan.

Originally, based on their size, at least for a short time, they should not look down on the field of video games.

But Lierda itself is backed by a capital giant.

Under the constant bragging of the CEO of Lierda, he made video games the future star of the world, and finally the capital giant behind him decided to be willing to match up and let Lierda and Eaton carry out a technical and commercial cooperation.

Led by Eaton's engineering team, Lierda then provided ideas for console production as well as game development.

The two parties tried to create a handheld phone that could make calls.

The CEO of Lierda looked at the audience with a smile on his face.

"Next, please look at the product in my hand."

He slowly took out a small and delicate electronic device from his pocket.

In an instant, the spotlight immediately focused on the position of the Lierda CEO's hand.

It was a bright silver, oval-shaped device.

On the device, you can see that there are dense buttons on the left and right.

Just the palm-sized fuselage can accommodate almost all the keys of an entire keyboard, which looks very special.

The keys of previous mobile phone products all revolved around the nine-square grid, and no one considered making the full keyboard appear on a mobile phone.

All of a sudden, the reporters in the audience and some business people who came to watch the fun also let out bursts of exclamation.

"Huh? This product is interesting, and the idea is also very good."

"Isn't it uncomfortable with such a small button?"

Amid the bursts of discussion, the CEO of Lierda gestured for everyone to lower their voices, and then started his speech.

He first called the person in charge of the Eaton Group that he was cooperating with to the stage, and then enthusiastically introduced their close relationship with the Eaton Group to everyone.

The person in charge of Eaton also smiled cooperatively.

Then the CEO of Lierda began to show the basic form of this product to everyone.

First of all, this full keyboard layout allows any video game to no longer have to worry about the lack of buttons. Nearly a hundred buttons can meet the needs of any video game.

At the same time, he also directly landed some electronic games developed by himself on this phone, and promised to everyone in the audience that there will be a game specially designed for this mobile phone every month in the future, so that those who buy this phone People can enjoy double the happiness and use mobile phones for entertainment. This is the ultimate vision of the CEO of Lierda.

At the same time, he also announced that he would once again increase investment in the manufacturing and research and development of game consoles, striving to make video games his territory and make video games a new and attractive industry in this world.

The CEO of Lierda is very good at speeches. Just a press conference makes the people who hear it have a feeling of blood spurting, as if this product will change the world.

Those who admired Japanese game console products before also showed a look of surprise.

In the past, many Americans were somewhat annoyed that only Japan's video game consoles were the most fun. They did not expect that Japan would once again come out on top in the field of electronic products.

However, seeing that Lierda, a pure American company, is also constantly innovating, they seem to have a sense of pride again.

"How? How's the response?"

A few days after the press conference, the CEO of Lierda couldn't wait to find the company's statistics department to collect feedback from the Internet and society.

"Very optimistic. Many users in the United States expressed their willingness to try to buy one, but speaking of it, the quality of our current mobile phone has not yet fully met the standard, and the good product rate is only 70%. This is possible. It will affect the sales of the product."

Lierda CEO frowned.

The yield rate is so low?

It was fine when it was developed.

However, the engineering prototype is definitely different from the real mass-produced model. In the real mass-produced model, some parts will be reduced in some places to save costs.

"How much does a mobile phone cost to manufacture today?"

"The total is two hundred and seventy US dollars. If you include the costs of publicity, packaging, and transportation, you need at least five hundred US dollars to make a profit."

Lierda's CEO was slightly relieved after hearing this.

"The price is not bad, so can we improve the quality of the product and increase the cost?"

"No, have you forgotten what the board of directors said before? Two hundred and seventy dollars is already the limit they allow, and they don't allow the cost of mass-produced models to be higher, otherwise this machine may not be sold .”

At present, the average price of mobile phones in the United States has dropped to about 300 to 500 US dollars.

People are used to this price range, and if they want to break through, they must have better products and better reputation.

Now, Lierda is a product that has only just been released. Even with Eaton's help to endorse it, shareholders still dare not take the risk to challenge for a higher price.

They believe that at least the word-of-mouth of this generation of products should be publicized before considering the follow-up matters.

"What a group of guys without any vision." Lierda's CEO couldn't help cursing.