Tokyo Video Game Tycoon
Chapter 259 Iron Fist from Low Price
Low prices are a temptation for most people.
Even though sometimes people know that cheap is not good, but they still can't help it.
This is also a human instinct.
It is impossible for Zhuyouxing to go against the trend and do things against human instincts. It is unrealistic to price the game very high and compete with those cheap garbage games.
The real core players are probably only two to three million now, and most of the other players have no discernment ability. If they are not tempted by low prices to play high-priced fun games, there will be great resistance.
So since this is the case, Zhu Youxing will simply be ruthless.
You guys make cheap games, and they're huge, but what if I make them cheaper than you?
But don't even think about making some cheap games for SFC game consoles.
The average cartridge cost of the SFC game console alone is higher than the sales cost of the inferior cartridges produced on those junk game consoles.
This is a complete loss-making business.
Zhu Youxing is indeed not short of money now, but he can't afford such consumption.
What if the reserves are depleted?
So since this trick doesn't work, let's change the method and work around it.
It just so happens that FC has not yet been listed in the United States, and many players have not experienced the games of the FC era.
Although the sound effect is definitely not as good as SFC, but he is cheap.
Although it is definitely not as good as SFC in terms of picture quality, it is cheap!
Although it may not be as good as SFC in terms of content, and some gameplays may not be realized on FC, but it is cheap!
Cheap and good enough.
With the mature mass production of FC, coupled with the cheap chips purchased in super large quantities, the total packaging cost of FC can be reduced to 500 yen in the end.
A game console costs five dollars, can you believe it?
Of course, those American guys can also follow suit and launch cheaper products, but I am simply using inventory to compete with you, and then I have another big punch waiting for you, which is to take up the law Weapons, take all of you to court, I will treat those who are serious about games, but those who plagiarize, especially those who don’t even bother to modify the code and sell it as their own game, are waiting to send me money here.
The iron fist of the law will make you guys realize the consequences of entering this market rashly.
In fact, Yuxing Electronics Entertainment had a very good life. Their game consoles have always been very popular, and they are always out of stock in the United States, because there are still more people who will give priority to buying a game console and try it out.
As long as you buy a game console, you will never be able to use those garbage cartridges. You can only buy SFC cartridges to play. Under the influence of fame, Star Electronic Entertainment is not particularly bad, Zhuyouxing is just planning for a rainy day.
The one that is really having a bad time is Surui Electronics.
Bad money made their low reputation even worse. Now the market is in a state of extremes, either buy cheap ones, or buy from Youxing Electronic Entertainment.
Um? What is Surui Electronics? I don't know, do they also produce game consoles? I thought they only made walkmans.
Recently, Su Rui Electronics' game console business sales have fallen off a cliff, which is miserable.
They are eager to find some way to save themselves, but they can't find it in a short time, which is a headache.
They have thought about whether to open the port of the game console several times, so that those garbage games can be added to Surui Electronics.
But in the end they were all rejected by Hayakawa Ueto.
He wanted to wait a while, but he was a little unwilling.
He didn't have the foresight of Zhu Youxing. After all, he didn't travel through time, so he didn't think about any strategy.
But Zhu Youxing seized this opportunity.
Regardless of the fact that Zhuyouxing just wants to use cheap money to deal with bad money and drive out good money, FC is also a window.
A game console that is cheap enough can also bring video game enlightenment to more players, let them join in first, and then wait for them to like video games, not satisfied with simple pictures and sound effects, they will pursue a better game experience, At that time, it will be Zhuyouxing's chance to gain more prestige.
Within a few days, Shenda Electronics immediately readjusted the production line, and two of the three factories just opened were assigned to the full-line production of FC, and Shenda Electronics also signed a new contract with the manufacturer of the production line, a new contract The production cost can be lowered by another ten percent.
At this time, Matsuhashi Minoru was still a little anxious.
At this time, she could also see that something was wrong with the US market. It seemed that more and more people began to reflect on the Internet and other places that video games were rubbish and not worth playing.
Once this inherent impression is formed, they will resist consumption on video games, which has a far-reaching impact.
But Songqiao really couldn't make a decision directly, and Zhu Youxing asked her to wait for a few days. She didn't sleep well these days, thinking about it every day.
Even though the development of Youxing Electronic Entertainment is thriving now, she still has a premonition that if she doesn't do something quickly, the game industry will be in danger.
Then, when the production line at Shenda Electronics had been finalized and started construction, Zhuyou Xing contacted Matsuhashi again.
"President, you finally called. I have been waiting for you for a long time. I want to know if you have any solutions to the problems in the United States?"
When the production line was ready to start operation, Zhu Youxing had stopped panicking, and he could call Matsuhashi Minoru with peace of mind.
He smiled and comforted on the phone: "I've said it before, don't worry, now I've figured out a countermeasure."
"That's how..."
"I plan to officially sell the FC game console to the United States, and I plan to sell it at the price of 50 dollars a game console and 5 dollars a game. When necessary, the price of the game can be lower, low It’s no problem that it costs more than cassette tapes.”
Now, there are still a large number of discarded cassettes stored in the warehouse in Japan.
Most of those cassettes were old cassettes that were left behind after the players exchanged 500 yen for upgrading to SFC cassettes during the upgrade process from FC to SFC.
Just refurbish them and they will come in handy again.
The cost of these cassettes is even lower than the storage cost. Originally, Zhu Youxing had already started to consider destroying these cassettes because they were worthless, but at this moment they suddenly seemed to be useful.
As a rough estimate, the number of these cassettes is tens of millions, covering various types, and all of them are exported to the United States. Even if it only sells for a dollar, there is no problem, and there will be about 10% of them. Gross profit, of course, the premise is to sell these products in your own store, and it is estimated that you will lose money if you go to department stores to sell these products.
Matsuhashi listened to what Zhu Youxing said with staring eyes, and Zhu Youxing's strategy made her a little bit from ear to ear.
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