Tokyo Video Game Tycoon
Chapter 263 A Seed
For a small company, the court's lawsuit had a big impact, but soon the young boss knew that Youxing Electronic Entertainment sued quite a few companies this time.
There are at least 30 to 40 game companies that plagiarized their company codes. This time, Youxing Electronic Entertainment sued them all in one go.
Moreover, a group of professional lawyers in charge of infringement were used at a high price, and they looked like they didn't care about money.
It is obvious that Zhu Youxing wants to use this method to warn some people with evil intentions. If you want to gain some benefits from me, then wait for my violent counterattack, even if you will pay a terrible price for it .
But whether Youxing Electronic Entertainment can afford this price is another question.
"A Japanese company is just a newly-emerged company. It wants to use low-cost loss-making strategies and legal weapons to fight on two fronts. They are obviously a little bit drifting, so we will spend with them. Although we will also lose a lot, if If we can bring down this big company, then we are also victorious!"
The bosses of more than a dozen game companies calmed down after a day of shock.
Zhu Youxing's attack was very fierce, which really made them panic at first.
But after thinking about it for a while, I feel that it doesn't seem so bad.
No one knows how much money Youxing Electronic Entertainment has made, and these small companies do not have any serious statistical channels, but in their opinion, the money Youxing Electronic Entertainment makes should not be too much, after all, they still need to pay A lot of money is invested. If most of the liquidity is invested in selling games at a loss and fighting lawsuits, it is obviously a very bad behavior.
This kind of two-line battle is very uneconomical.
So these dozen or so small companies have gradually become confident.
A few days later, they immediately began to sell the game products of their respective companies at four dollars. Four dollars is their profit line, and if it is lower, they will lose money. Invest a little money to develop new games, and no longer copy the code of Youxing Electronic Entertainment.
In this way, the development cost will increase a little, but it is no longer a problem in the current relatively mature game industry.
In the end, the new game sells for about five dollars, and it can still compete with Youxing Electronic Entertainment.
They think that these games sold by Youxing Electronic Entertainment must be selling at a loss, otherwise the games shouldn't be so cheap.
As long as they make it through this time, the future looks bright.
At this time, Hayakawa Ueto also learned the news.
He was also shocked when he heard the series of operations of Youxing Electronic Entertainment.
It's too risky.
This kind of operation is very risky, and a careless operation may lead to the bankruptcy of the company.
But at the same time, he admired Zhu Youxing a little bit.
He is a person who is willing to be brave enough to protect an industry.
Those garbage games before had the greatest impact on them, causing the sales of their just-released PN2 game consoles to fall off a cliff.
Not to mention PN1 game consoles.
Originally, he planned to announce their first handheld in the near future, but because of this incident, he had to temporarily shelve to stop the loss in time.
Otherwise, it is possible to pay huge publicity costs, but it is still not worth the diffusion ability of those cheap garbage games.
Cheap garbage games are like viruses, and Zhu Youxing is now like an antivirus expert, paying a 'price' to kill these viruses.
However, after careful consideration and analysis by several professional researchers around them, they found that Youxing Electronic Entertainment's FC sales may not be at a loss, and may be profitable.
Dozens of data analysts integrated all the FC sales information of Youxing Electronic Entertainment in Japan, only to find that Youxing Electronic Entertainment still had a terrifying inventory of FC game consoles and games.
Throwing all these stocks to the United States is a way to save costs and increase revenue.
Of course, only a big company like Su Rui Electronics can afford this kind of data analysis.
Companies such as the Morgan Group in the United States can also do it, but they haven't taken Zhuyouxing to heart yet.
Seeing these data on the desk, Hayakawa Zhicai suddenly woke up.
It turned out that this guy planned with greater ambitions. The release of so much inventory can save costs, and the money earned does not even need to be returned. All of it is used for litigation to achieve a complete cycle.
On the one hand, it can expand the market, and on the other hand, it can slowly eliminate those 'viruses'.
When Ueto Hayakawa saw these data, his blood surged up.
Zhu Youxing didn't pay any price at all, and he was able to profit from it instead.
The benefit obtained is to let the majority of players know that their games are high-quality products, and it is right to buy their games in the future.
Once this kind of thinking is formed, other game manufacturers will no longer be able to compete.
Hayakawa Ueto, who investigated all this clearly, did not hesitate for a moment.
Youxing Electronic Entertainment has a huge inventory, so why don't they have it?
PN1 game consoles also have a lot of inventory. He can also lower the price of the game consoles and the price of the game itself. Of course, the quality of the game is definitely not as good as that of Youxing Electronic Entertainment, but he may take the opportunity to drink a bowl of incense. Delicious soup.
So when November came, Su Rui Electronics also lowered the price of its own PN1 game console, and its own games registered on it also lowered the price, reaching the level of five dollars each.
Moreover, Su Rui Electronics is a big company, and they can also do what Zhuyouxing can do. Even if it causes a small loss, it is okay. This is better than the previous sales performance that fell off a cliff.
...
The strategies among Youxing Electronics Entertainment, Su Rui Electronics, and many other companies that copy are basically commercial activities.
The most profitable business competition is actually more players.
They can play cheaper games and experience the joy brought by games.
In a certain American family, the child happily turned on the FC game console, plugged in the cassette that he could afford with pocket money just now, and played a game called Donkey Kong.
Next to the TV, there is a game console that has been placed for a long time, and a layer of dust has even accumulated on it, and some cheap junk game cassettes are scattered beside it.
Before, these kids were disappointed by junky cheap games that made them feel like that's what video games are for.
But in the blink of an eye, just a few months later, the FC game from Youxing Electronic Entertainment allowed them to experience the fun of the game again.
It turns out that games can be really fun, but the ones I played before are simply indescribable and uncomfortable. A seed of Youxing Electronic Entertainment has also been quietly rooted in their young hearts, and it has sprouted .
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