Tokyo Video Game Tycoon

"President, these are some game production projects we are going to discuss. They are all co-produced with well-known companies. They can help our company continue to expand its reputation and make more partners through derivative works."

In the headquarters of Yuxing Electronic Entertainment, Zhuyouxing continued to devote himself fully to the development of Final Fantasy 7.

But occasionally there are things he needs to decide on.

The overall direction of the company will be well controlled, and then the remaining management details will be handed over to professional company management personnel.

However, there is one right that he has not delegated to others.

That's the licensing decision regarding derivative works.

As the company develops better and better, every game work under the company is also a hidden IP treasure.

For this reason, Youxing Electronic Entertainment has also set up its own peripheral copyright department. Sometimes it contacts and produces some game-related peripherals, such as making the creatures in Pokémon into plush toys for sale, or making them into trading cards. cards and such.

Through the authorization and self-development of this product, it also provides a lot of financial support for game development.

Sometimes just the sales of these peripherals can bring hundreds of millions of dollars in profits, which is very gratifying.

However, there are only a few such IPs with hundreds of millions of dollars in profits, such as the Mario series, the Pokémon series, and the Tetris series.

It is actually unexpected that the peripherals of the Tetris series can also be sold well.

In the previous life, this game was the best-selling game in the world, but its IP value has never been particularly high.

The main reason is that the content of Tetris is a bunch of combined square shapes, without any attractive features.

You say it's not suitable for making movies, but it's also weird for anthropomorphic animation.

Used to make peripherals? The perimeter of a bunch of blocks doesn't seem particularly attractive either.

Therefore, in the previous life, Tetris was still only influential in games, and it was almost impossible to expand.

But people in this world really like Tetris.

So far, the sales of Tetris have exceeded tens of millions.

The first is the terrifying installed capacity of the GB series. GB, GBC and GBA have built-in Tetris in their first release.

Suitable for all ages, you can play anytime, anywhere.

Then related peripheral products will start trial production.

The peripheral production department didn't have much hope at first, and they also felt that this thing must not be as attractive as the cute image of Pokémon.

But some pillows and key chains of Tetris are often out of stock once they are sold.

Anyone will have games they don't like, and it's inevitable that some games will get a lot of bad reviews because they don't like to play.

But Tetris is the only game with almost zero negative reviews, and few people in this world hate it.

Then the surrounding Tetris is also very popular.

The surrounding team saw this situation and immediately increased the production of the surrounding area.

From simple peripherals such as pillows, key chains, and refrigerator magnets at the beginning, to the development of trading cards, Tetris toys similar to building blocks, and even Tetris products co-branded with luxury goods.

There are even joint names of cosmetics, so Tetris is also very scary in terms of derivative income.

Zhu Youxing was a little surprised when he learned of this situation. In the end, he concluded that people in different worlds have different ideas. Some things may not be popular in previous lives, but they will have different effects in this world. .

This time, the peripheral derivative production department has brought in several new plans, among which are some works in cooperation with other toy manufacturers. Zhu Youxing will take a brief look to make sure that it will not involve anything in the game content. Just nodded in agreement.

But soon there was something that caught his attention.

Mario's film production authorization, the company applying for the authorization is a large film and television group in the United States.

This film and television group...Zhu Youxing remembered that they wanted to target him at the beginning.

At that time, the main target of the film and television group should be the Russian businessman Tukarev, and he was brought along by the way.

But after these things gradually subsided, they wanted to act as if nothing had happened, and took the initiative to show their favor, and hoped to make a Mario series of movies.

Their business team clearly saw potential in the Mario series.

The Pokémon series is mainly suitable for animation. It is definitely not possible to come up with Pokémon live-action movies without advanced special effects, but if Mario wants to make a movie, the cost must not be too high.

The company's calculations are very loud.

And the price they give is quite sincere.

$100 million license to produce three Mario films.

Zhu Youxing lamented that the development cost of one of his Mario games was only 10 million U.S. dollars, but the potential IP value of the series was hundreds of millions.

If this was an ordinary company, they would probably sign the agreement without hesitation.

As long as they sign it, they will get 100 million US dollars, and the other party only wants the production rights of three works, so it must be blood money.

However, Zhu Youxing directly drew a big cross on this page.

Don't even think about the Mario series of movies, I will not authorize anything until the moment of life and death.

Zhu Youxing remembered that there were several cult Mario movies in the film and television industry in his previous life.

And that has become a social stain that Nintendo can't bear to look back on.

Zhu Youxing didn't want to let himself die because of this little money, not to mention that this person was a former opponent, even if his current partner wanted to use Mario to make a movie, he would at most refuse in a milder tone.

Sometimes there are really many pitfalls in the conversion between film and television and games, and I am not very short of money, so there is really no need to take the most precious wealth to take risks.

It seems that 100 million US dollars is very high now, but this value will only be higher in the future.

If it is really used to make movies and TV shows, at least he has to personally participate in the whole process.

He doesn't want the reputation of the Mario series to collapse because of a garbage movie.

Building a reputation is not easy.

After forking off this authorization application, there are several new business proposals.

And these plans have added some very eye-catching marks.

Application from an agency of the Japanese government.

The name is the Japan Culture and Art Promotion Committee, led by the Ministry of Education, Culture, Sports, Science and Technology, and jointly established with a number of Japanese cultural industry companies.

They want to apply for some game characters to be used as official promotional materials in Japan. At the same time, they also hope that Youxing Electronic Entertainment can help produce some games with very famous works at the moment, and kindly invite Youxing Electronic Entertainment to join the Cultural Industry Promotion Committee.