Tokyo Video Game Tycoon
Chapter 40 Advertising Offensive
"Hikata-san, have you seen an advertisement recently?"
"Oh? What commercial? I've been preparing for the latest show recently, so I don't have much time to watch TV."
"It's a product called a home entertainment computer. It seems to be aimed at children, but recently, whether it is on the Internet or in public, more and more people are discussing it."
"Oh, you said this, I know this, my child has been clamoring for me to buy it recently, but it hasn't been released yet, so what can I do?"
On the TV, two guests, a man and a woman, are discussing recent current events.
An ad seems to be the hottest topic these days.
Home entertainment computer.
It's not expensive and the kids want it.
Especially in the Tokyo Metropolitan area, this base is even larger.
"It is said that it is already possible to experience it in advance in some areas, and Hijikata-san may give it a try."
"From Ms. Hayata's point of view, it seems that you have already experienced it?"
"Hee hee, of course, let me tell you, this is very interesting, and it may become a new hot product."
"In this way, I have to give it a good try, and I will go when I get off work."
"Actually, it's okay to skip work."
"Haha, don't tempt me..."
People watch a man and a woman singing together on TV,
This is also an advertisement.
It's just that the advertisement is promoted from a completely different angle, and people don't even realize that it is an advertisement.
But the propaganda effect is excellent.
If it was in the previous life, the two of them would probably be caught off guard as soon as they opened their mouths, and someone would shout that they were caught off guard, and the anchor just stopped watching.
But in this world, this form of advertising is very new.
When Zhu Youxing and the advertising department of the TV station put forward such a demand, they all stared.
Because they have never heard that advertising can be played like this.
This opened their eyes.
Usually, the advertisements of current affairs programs are very obvious. Either the advertiser’s products are placed in front of the camera, or the anchor directly recommends them in the middle.
But this kind of completely inadvertent promotional advertising has never been done in the past.
Of course, in order to achieve this effect, the advertising product itself also needs to have a certain degree of topicality in the society.
Coincidentally, after about three weeks of publicity, the Famicom has become the most discussed product in the society.
Anyone who has experienced it in Tokyo will be full of praise for this brand new product.
And the only thing they look forward to is the release date.
After all, compared to going to a specific place to play, it is the most enjoyable to buy and play for an unlimited time at home.
With the popularity of the topic and the promotion of advertisements, although it is not hotly discussed by the whole people, it also makes most people start to pay attention to this product.
But this is not enough.
Zhu Youxing has personally seen people go crazy for the first game.
Once, he was fortunate to participate in a press conference of a popular game abroad.
When the trailer appeared, the audience cheered and made people excited.
And this world still doesn't understand what it feels like.
But he believed that sooner or later, this situation would recur for himself!
A stack of data sheets was piled up on Zhu Youxing's desk.
That's the production and expected production of consoles now.
After more than three weeks of employee recruitment, the number of employees has reached 200, and the daily output of game consoles has reached around 4,000.
If this rhythm is followed, there should be 120,000 game consoles officially released.
For starters, that's pretty much it.
He predicts that the 120,000 units will be sold out in about one month to half a year.
There are many people who are interested, but only a few can really spend money on a brand new entertainment product.
120,000 units plus game revenue will be a base of 1.2 billion.
At that time, the payment for goods, advertising expenses, and staff salaries will be made up immediately.
At the same time, he can also immediately find a foundry to increase the scale of mass production.
He really didn't have much money before, so he could only slow down the final assembly temporarily.
Most of the current employees are on temporary labor contracts, and it is impossible for game console companies to waste their main energy on things that can be manufactured.
If the remaining people have the ability, they can be transferred to after-sales or other positions, of course, the salary will be less.
"Next, it should be the magazine's promotion." Zhu Youxing muttered to himself.
At the same time, on the title page of the latest comic magazine, the images of a giant dragon and a brave man appear vividly on the paper.
[Teacher Tsuchiya's latest work, highly recommended by the editor-in-chief! 】
[The video game of the same name will be released together with the FC home entertainment computer, welcome to buy! 】
[Experience the grand world of Dragon Quest with Mr. Tsuchiya! 】
[Giant Dragon! Accept my challenge! 】
During the day, those otaku who usually buy the latest manga magazines at the first time have come to the bookstore.
"Morning store manager, is the latest Kasugasha manga magazine here?"
A young man wearing a mask walked in and greeted him very familiarly.
The manager of the bookstore is an old man in his sixties who has dedicated his whole life to this bookstore.
Seeing the young man coming in, he also greeted with a smile.
"It's already here, and let me tell you, there is a new comic in this issue that is very interesting. I have read it in advance."
"New manga? Whose work is it?"
"It belongs to Mr. Tsuchiya."
"Tug, I remember that his works in recent years have not been very good."
"Hey, this one is completely different, very interesting, you will know it after reading it."
After finishing speaking, the elderly store manager said to himself: "I really want to experience that video game."
The young man walked into the bookstore and soon came to the special section of Spring Magazine.
The latest issue of the magazine has been neatly placed, waiting for their owners.
And the huge dragon on the cover and the brave man holding a sword and shield are very impressive.
When young people see it for the first time, their eyes light up.
At least this picture is very good, it seems that Mr. Tsuchiya finally got the hang of it.
He couldn't wait to tear off the plastic wrap, and just stood there to admire it.
In the comics, the storyline begins with the king asking the brave to save the princess, and ends abruptly when fighting the first enemy.
This makes young people feel uncomfortable.
What about the back? Why is it interrupted here?
Mr. Tsuchiya, are you still a person?
The first chapter is broken?
The young man took the comic book and returned to the counter.
"How about it, isn't it good?"
"It's really good, much better than Mr. Tsuchiya's previous works, but this break is too uncomfortable."
"This means that the work has begun to attract people, doesn't it?"
"Well... that's true, but the store manager, have you ever heard of video games?"
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