Tokyo Video Game Tycoon

Originally, it was just a confrontation between a game company and an electronics industry giant.

But suddenly the joining of the Morgan Group has become a confrontation between the top technology companies in the United States and the top electronics companies in Japan.

This made many people unexpected.

But through the simple analysis of industry analysts, they also realized why the Morgan Group suddenly went to war against Surui Electronics.

The Morgan Group quickly purchased various advertising spaces, began to promote its own multimedia software channels, and developed something similar to a TV box in a very short period of time.

At first, someone in the company suggested to directly develop a game console similar to PNF, but it was quickly rejected by the top management.

They believe that the cooperation with Youxing Electronic Entertainment is now in the honeymoon period, and Yuxing Electronic Entertainment often cooperates with them to develop the market. The two sides can complement each other. If they develop a game console, it will obviously make the relationship between the two parties deterioration.

Leaving aside the future, as far as the present is concerned, there is no benefit in deteriorating the relationship with Youxing Electronic Entertainment.

Before that, Zhuyouxing had just signed several new game cooperation projects with them.

Zhuyouxing plans to develop some well-known PC games in later generations.

If the relationship between the two parties deteriorates because of this, and the world's top game company becomes an enemy of itself, that is not a good thing.

Now the power of Youxing Electronic Entertainment cannot be underestimated.

Therefore, the Morgan Group just launched its own TV box-like thing.

Suri Electronics intends to promote its own Blu-ray Disc playback standard, which is the new high-definition standard in this era.

In Zhuyouxing's original world, Sony Electronics' Blu-ray playback standard won in the end. The factors for the victory were more complicated. only the Blu-ray standard.

As a result, Sony has become the initiator of the Blu-ray standard and has become the person who has the absolute right to speak in this regard.

It is precisely because of this that Sony Electronics has made huge profits by relying on this advantage.

In the final analysis, the formulation of standards is actually inseparable from interests. Whoever controls the right to speak controls the upper reaches of money.

At this time, Zhu Youxing suddenly realized that Su Rui Electronics seems to be very strong across multiple fields, but similarly, crossing multiple fields also means that he has different competitors in different fields.

Zhuyouxing is not the only enemy of Su Rui Electronics. Their company is large, and they face more competitors.

Zhu Youxing, on the other hand, stood at the pinnacle of the game industry from the very beginning. As long as the industry type is not expanded, the only enemy is the game industry.

Whether to use Blu-ray or other high-definition formats has nothing to do with Zhuyouxing.

From the perspective of future generations, Zhu Youxing understands that it will be a matter of time before CDs are eliminated, and the CD drive on GS1 is just a transition, and it may be indispensable in the future, but the more important thing should be internal and external storage devices.

Imagine that in the future, a TF card the size of a fingernail can have a capacity of 1TB, which is simply not comparable to that of a CD.

The products similar to the TV box launched by Morgan Group can not only be used to watch videos on the Internet, but also have a built-in CD drive device, which can play the standard of another company's high-definition format. This is the standard battle between the two, Zhuyou On the contrary, Xing has a feeling of being ignored.

This is even better, I took the opportunity to quickly use the somatosensory game to attract users before they could react.

In the second half of the year, Su Rui Electronics originally wanted to challenge Youxing Electronics Entertainment, but it attracted confrontation from the Morgan Group. Su Rui Electronics successfully attracted an extremely powerful opponent for itself.

For a while, all major advertising positions were Morgan Group's advertisements except for Surui Electronics' advertisements, and the two sides fought fiercely over the advertising space.

And Youxing Electronic Entertainment took the opportunity to win other advertising spots, the most of which were advertisements on TV and online platforms.

Most of the content of the advertisements are pictures of well-known film and television stars playing somatosensory games in front of the TV.

Relying on such advertisements, more and more people have become interested in somatosensory games.

Sweat as much as you want, and you can also feel the fun of sports with your family.

This makes sports, a somewhat boring thing, go from exercising alone to family entertainment.

This feeling is obviously different.

GSSports is the full name of this somatosensory game. In the previous life, this game was originally called WII Sports, which was released together with the WII game console. With this game, the WII seemed very weird and very strange in the game console. Alternative geeks have had terrific success.

The low cost of game consoles, as well as the low cost of game development, can make huge profits. No one is aware of this huge market before it succeeds.

Youxing Electronic Entertainment launched its own somatosensory game quickly at this time.

In some places, game consoles have even been out of stock.

Obviously, many games have not been sold yet, but the game consoles are sold out first.

Those core players who wanted to buy game consoles and more games were the first to express their dissatisfaction. They seriously doubted that Youxing Electronic Entertainment might be drifting away. All your energy into your new console?

In the first month when the somatosensory game started to be vigorously promoted, the sales volume of the GS1 game console, which had been gradually declining, suddenly jumped from about 1 million per month to more than 3 million in that month.

Along with the increase in sales, there are matching motion-sensing games and motion-sensing handles.

A somatosensory controller sells for $65, and the cost is ten dollars. A disc of a somatosensory game is priced at $55, and the cost is only the cost of the disc packaging, which does not exceed five dollars.

This is simply huge profits, more terrifying than the profits of any previous game.

But customers don't care, as long as this thing can bring them happiness, it doesn't matter how much it costs.

This price is just the upper limit that the Americans and Japanese can bear, and it can be said that the control is quite delicate.

At this time, many people's eyes are focused on the standard battle between Surui Electronics and Morgan Group.

The brains of both parties are about to come out, and Su Rui Electronics will not give an inch in the formulation of standards.

As long as they succeed, they will earn real profits, which makes them forget the opponent Youxing Electronic Entertainment that they wanted to challenge at the beginning.

The Morgan Group is attracting hatred and belongs to it.