Tokyo Video Game Tycoon

On the cover of the documents that Ueto Hayakawa dropped on the table was the market research report of Youxing Electronic Entertainment.

These market research reports are something that has been done all the time.

From the discussions on Youxing Electronic Entertainment's online forums to the offline stores of Youxing Electronic Entertainment, almost everything will be recorded.

However, there are really a lot of these materials. On average, there are thousands of various information reports about Yuxing Electronic Entertainment every day. Ueto Hayakawa is now managing the entire company, and it is impossible to read all of them, so he Give the job to someone you trust.

However, what made him a little disappointed was that the person he trusted was also lazy.

He clearly remembered that when he recruited this subordinate, he was full of enthusiasm, but after he was promoted to the middle and high-level management, he became a little slack and no longer serious about the work he arranged.

There hadn't been any major problems due to this before, and he didn't care about it in view of the other party's past achievements.

It's just that it's not too troublesome for him to check the entertainment information of Youxing Electronics. He only needs to spend half a day every day to read carefully, and he can do whatever he wants in the rest of the time.

But even such a job he can't do well now.

Ueto Hayakawa was very disappointed.

If he hadn't looked through some materials today, he wouldn't know how terrifying Youxing Electronic Entertainment is in other aspects.

The few ashes on his desk are the contents of gathering information about Youxing's physical store.

Among them are the characteristics of people who buy consoles and games in and out every day, as well as their propensity to buy games, along with daily surveys.

This kind of information is especially important when Youxing Electronic Entertainment has no public financial reports.

This is a great opportunity to gain insight into your competitors.

On September 13, 2001, the official Yuxing store was full of people. Today is the day when a new game is released. It is really popular. On this day, the sales of this store probably exceeded 10 million yen. It is really scary. Among them, the majority of buyers are children of fifteen or sixteen, followed by adult men aged 20 to 30, and some housewives and the elderly with children.

On November 11, 2001, the official store of Youxing held a special event, calling this day why Singles’ Day, it’s really a sarcastic name, aren’t you afraid of being scolded by the majority of male players... Well, I’m superficial, I didn’t expect today On the contrary, more players came to patronize. It seems that the effect of the promotion is really good. There are more young women who come in to buy today, accounting for about 45% of the whole day. It seems that they are buying the somatosensory game equipped with GS1 , should be the reason for advertising recently.

On January 6, 2002, a new game was released today. Male players still account for the majority, but female buyers are gradually increasing compared to previous records, and there are more older people. A junior or a friend bought it, but really intends to play it by himself. This seems to be a thing worth recording, and it may need to be investigated further.

On April 17, 2002, the GSL handheld has been extremely popular since it was released. People ask about the handheld almost every day. People should not have been interested in video games in the past, and this is also a noteworthy message, which has been documented.

On September 6, 2002, recently I noticed that more and more women entered the game consoles every day and asked about casual games. They couldn’t understand what fun this kind of casual games are. It shouldn’t be difficult to develop this kind of casual games, right? Why do so many people like this kind of non-technical stuff? However, because it is quite special, I think the company should investigate it carefully, and hope that the company can pay attention to it.

November 2002...

These documents look like diaries, recording some of the investigators' on-site sales at the official store of Youxing Electronic Entertainment.

These sales data will certainly not be made public, but some clues can still be found through observation.

Some of these investigators have found an increasing number of female gamers and non-core gamer age groups over time.

And they are all interested in the same type of games, that is, casual games and somatosensory games.

Most of the former buyers are young women, while the latter are mostly middle-aged women, men and the elderly.

These are the results of daily observations.

And these materials should have been valued a long time ago.

However, there is also the reason why Zhuyouxing deliberately made Su Rui Electronics ignore this information. Before, the advertisements were always played quietly, but they always hit the pain points of many non-core player groups.

For example, a somatosensory game advertisement directly presents a picture of a bodybuilder using a somatosensory game for fitness.

The bodybuilder shed tears and looked perfectly healthy.

At the same time, there are occasional advertisements where some old people use somatosensory games to keep fit, and then the old people look radiant.

Having fun can also make the body healthier. Even if these advertisements only appear occasionally, it is still very easy to attract this part of the non-core player group.

Originally, this thing is not expensive, many of them will buy it with the intention of trying it out, if it is not fun, at worst, they can give it to their juniors or friends, this kind of gift will not be rejected by many people now, what is it? A worthwhile product to buy.

Advertisements for casual games are simpler and cruder.

A group of youthful boys and girls gather together to play casual games together. They will laugh because of some feedback in the game, and act like a baby to the people around them because of a failure in a game, etc.

This kind of warm and sweet scene pokes the hearts of girls very much.

They are just at the age that likes to fantasize, thinking in their hearts that they can use this thing to laugh with a certain boy they like, it seems that they can't help but smile knowingly.

Anyway, this thing is not expensive.

And once they buy it and start to try to play it seriously, they will find: Hey? This thing is quite good. It seems that it can not only be used to enhance the relationship with the crush, but also very interesting to play by yourself.

Then, they become loyal consumers.

They will buy some relatively cute casual games first, anyway, it is only the price of a normal meal, which is still affordable.

But casual games are full of volume, with an average of 500 yen to 200 yen for a game, and the more expensive ones are no more than 1,000 yen. With Zhu Youxing as the final supervisor, as long as he allows the production The casual games are almost all pretty good in quality.

There is now a dedicated team within Youxing Electronic Entertainment that continues to develop various casual games. Now it reaches a good idea in ten days, and then a game can be developed and released directly in fifteen days.

As a result, this team has improved rapidly in terms of experience in rapid game development.

After some of the employees have rich experience, they can be adjusted to other positions for more difficult game development work.

The development of casual games is equivalent to a springboard, allowing you to improve yourself more quickly.

And for the players, they also get affordable, cheap and playable casual games, and with some cute elements, they can gain a certain fan base.

Then after a period of time, there will be a collection of small games. The price will not be too high, generally not more than 2,500 yen, and there will be ten or twenty casual games in the collection.

Under such a combination of punches, the spending power of female players is rapidly increasing.

Then, on this basis, offline stores began to launch game console customization services. Simply put, they can customize the appearance of game consoles for players. As long as they pay a customization fee, they can make any appearance.

Among them, the appearance of the pink series is very popular, which makes these handheld toys that should be the privilege of boys have a new audience, and girls are more and more accepting of such game consoles.

Who doesn't love anything pink?

These are all recorded in the investigator's diary-like investigation materials.

And these materials should have been put on his desk a long time ago, but he didn't expect that these materials had already been dusted and thrown in a certain office data warehouse.

If it weren't for my whim, I'm afraid these materials will be completely buried.

It was precisely because of this that he was very disappointed.

Disappointed with the subordinates I once trusted.

It’s a little late to realize that casual games and somatosensory games are amazing.

Damn it, why would there be such a freak as Pingxing Electronic Entertainment in this world, the traditional business methods are no longer effective, and any intelligence is not timely. This kind of thing is really a headache.

"I don't want to hold you accountable now, but now I want to ask if you have any ideas? Don't tell me that I need to prompt you for the connected plans."

Hayakawa Ueto's tone was already a little angry.

One of Ueto Hayakawa's subordinates immediately said: "Immediately start research and development on casual games and somatosensory games. According to my observations on casual games, the development difficulty of such games is very low, and we can quickly produce a batch of games with good quality." Too many works vying for the market should be able to restore the decline to a certain extent.”

Hayakawa Ueto nodded: "Then do it immediately, don't just stand here, I need to produce results within a month."

Several people left one after another, leaving Hayakawa Ueto alone in the office.

He rubbed his temples, showing a rather helpless expression.

He thought about holding a few guys accountable just now, these guys are really too lazy.

But after thinking about it, he seemed to realize that Zhu Youxing had been deliberately misleading himself.

Recently, Zhu Youxing has been promoting his works with big production and investment with great fanfare.

Like The Legend of Zelda, and a mysterious big-investment game that will be launched next, and even used a motion capture system that no one has tried in the past, which only appeared in a few movies in the past.

These high-profile publicity attracted most of my attention, so that I didn't notice the shadow under the light.

He couldn't help sighing.

This bamboo star is really cunning.

I was misled, and invested in large-scale production and development of games with Zhu Youxing.

Although this can indeed accumulate very stable users, and they are very loyal ones, but it doesn't make much money.

It is a large-scale enterprise, and it must be responsible to its shareholders and pay attention to its interests. Maximizing its interests is the pursuit of a traditional enterprise.

Before, he completely ignored some easier paths to success. This Zhuyouxing is really a chicken thief.

He began to consider whether to adjust his strategy.

No, what if this is what Zhu Youxing wants to see?

So we still can’t abandon the model of big investment and big production, but the type of casual games can’t be missed either, we must grasp it at the same time, and we can’t give up on any kind of development direction.

I didn't expect that at my age, I would find that I was at a disadvantage in playing with a young man.

Is this guy really only thirty years old?

Now that he is over 40 years old, it is really hard for him to believe that Zhu Youxing is only 30 years old.

In the next period of time, Yuxing Electronic Entertainment will definitely promote the so-called carnival. Ueto Hayakawa really wants to fight head-on, but that will easily cause mutual damage. It is a great loss that he has not invested too much manpower and material resources. The reason, I am afraid that the shareholders will not easily agree.

Seeking good luck and avoiding bad luck is also the most frequently used move by a company.

Forget it, to avoid the edge for the time being, let Youxing Electronic Entertainment have a good time during this period of time. When the carnival is over, the momentum of Youxing Electronic Entertainment will almost weaken, and he will launch a new offensive again.

Of course, the launch of the game is still indispensable during this process, at least you cannot completely give up the struggle at this stage.

...

For the next period of time, Su Rui Electronics only maintained its conventional propaganda efforts, and did not deliberately confront Youxing Electronics Entertainment head-on.

As a result, Youxing Electronic Entertainment gradually began to take the initiative of the topic.

Not only Japan, but also many people in many countries are discussing this carnival.

From the very beginning, this carnival is a grand event that promotes players as the center, and everything is held for players.

First of all, it is a world-class e-sports event, organized by the government, and divided by country as a team. The winner is like a national honor, and the rewards are also very generous.

Then there is the main venue of the carnival. The main venue is open to all players. The price of the ticket is 5,000 yen, which is almost the price of a game. However, according to the survey, there are a lot of people who intend to buy it, and there are already many foreign players. Players rush to Japan by plane, they really want to experience an entertainment carnival that completely belongs to the players, there will be countless like-minded people here, they will not be different here, they will all be It is a group of players who love games.