Tokyo Video Game Tycoon
Chapter 617 It's really a good opportunity!
"Quick! Revise the copy for me!"
When the price of Yuxing Electronic Entertainment's GSX game console was announced, Ueto Hayakawa thought of countless ways to promote his products in his mind.
"Delete the previous copy of welcoming the next era, and change it to 'cheaper, better, and stronger!'"
He also worked in the publicity department before, and he also has a lot of experience in advertising. He also knows that sometimes the simpler and clearer the advertisement, the more touching it will be.
Last time, Yuxing Electronic Entertainment relied on a price of 299 to kill all competitors. This price is simply invincible. In addition to Yuxing Electronic Entertainment's king bomb game, Su Rui Electronics also relied on the hard-earned money. After sustaining it, all other game console companies went bankrupt in this battle.
And this time Ueto Hayakawa thought that Yuxing Electronic Entertainment would do it all over again.
The return at a low price is still very sweet. As long as the market opens first, you can earn back the lost money later.
Surui Electronics also intends to do the same, so it plans to set the price at $299, which is already the lowest cost they can control.
However, Yuxing Electronic Entertainment suddenly changed its strategy this time, and Ueto Hayakawa realized that he seemed to be able to seize some markets by taking this opportunity.
If Zhu Youxing really wants to lower the price, he can do it, but he has to abandon the old games.
Compatibility with old games will affect the cost of current game consoles to a certain extent. At this time, the technology is still not up to the point where all old games can run on an emulator, and part of the performance and cost must be shared among these original games. Old games that won't make much money anymore.
But Zhu Youxing insisted on doing so.
Just because he is unwilling to give up those nostalgic old players, just like he missed countless old games in his previous life.
No one can understand Zhu Youxing's thoughts.
The press conference of Youxing Electronic Entertainment ended in silence. Players obviously reacted violently to the price increase of game consoles.
It's just that they don't show it too clearly now.
But on the Internet, many people have already started discussing it.
Nowadays, the Internet is very developed, and the mobile Internet has a relatively mature market, but it has not reached the popularity of Zhu Youxing's previous life.
But the real-time characteristics of the mobile Internet are brought into full play at this moment.
About Youxing Electronic Entertainment's latest game console prices appeared on the Facebook discussion forum immediately.
"What? The price of the game console of Youxing Electronic Entertainment has also increased to 399? It's a hundred dollars more, why not continue playing old games."
"However, the new game consoles include Super Mario Galaxy, the latest Dragon Quest, the latest football basketball and racing games."
"This... This can't change my opinion. There are so many cheap and fun games on the old game console. Why should I buy a new game console? Just for the first few games?"
"That's right, the price of the game is already very high. An excellent work can be sold for $60 or even $69 now. Buying another game console that is so expensive is really not worth it!"
"That is, even if the picture is better and the game is more fun, what is entertainment?"
Discussion voices like this flooded the game discussion community on Facebook in just ten minutes.
Most people said that they are not interested in this new console.
One hundred dollars, for diehard players they will not have much hesitation.
However, families who don't know much about games generally, if parents buy a game console as a gift for their children, the price difference of one hundred dollars can be clearly reflected.
It is really not cost-effective to buy this game console without buying a cheaper game console.
At this time, the press conference of Su Rui Electronics also started as scheduled.
At this time, Ueto Hayakawa was more confident than before, and his confident smile came from the heart.
This time, perhaps they have the opportunity to expand their positions in the game market.
As long as they make good use of the price increase of Youxing Electronic Entertainment's game consoles this time, they can benefit from it.
He is very proud to announce his latest PN series products, they have a game console with comparable performance to Yuxing Electronic Entertainment, but the price is only 299 US dollars, which is the price after they post a small part of the money .
Before announcing the price, the many games they announced did not arouse much reaction from the players. They only thought that these games should be more fun. It's less than 10% here.
If the first games of Youxing Electronics Entertainment can generally reach four stars or above, then most of the first games of Su Rui Electronics should be three and a half stars.
These half-stars look similar, but when you really compare them, you can feel the very obvious gap.
It's a subconscious intuition, one that comes from playing countless good games.
But relying on the picture quality of this world's next era, it is enough to attract a group of picture quality parties.
And when Su Rui Electronics announced the price of its game console, the players finally cheered for the first time.
They feel that the price here is acceptable to them, at least it is sincere enough.
On the Internet, Su Rui Electronics also gained a rapid reputation overnight.
They think that Surui Electronics' game consoles are full of sincerity, and they are very willing to experience them if possible.
On the promotional screen, Su Rui Electronics is not too far behind, so it is indeed possible to try the latest game console of Su Rui Electronics.
So many relevant discussion information suddenly appeared on the Internet, and the senior management of Su Rui Electronics was also very pleasantly surprised.
They were not particularly hopeful before, because Youxing Electronic Entertainment was really fierce.
But I didn't expect to get so many praises just by giving up the price of the game console.
So it seems that there are still problems with many of their previous strategies. If they knew that low prices could bring about this kind of repercussions, they would have done so long ago.
Under the sound of favorable comments, the stock of Su Rui Electronics also rose rapidly. The benefits brought by this press conference are so great that Ueto Hayakawa can't wait to carry out the next round of publicity.
By the way, Youxing Electronic Entertainment is about to open its own carnival, can we also hold a game festival of our own?
There are not many opportunities to promote yourself, so you must grasp it well.
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