Tokyo Video Game Tycoon
Chapter 735: Crucial Moment
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There are about three time periods in the annual video game sales season.
One is March and April in the first quarter, which is the holiday time for children.
In any case, the spending power of children in video games cannot be ignored.
Children's games can often earn a lot of income without too good quality.
Then the second peak season is around July in the middle of the year.
The third peak season is the period from Halloween to Christmas at the end of the year.
Among the three peak seasons, the third is the leader.
Players will choose their favorite games to buy at this time, and then stay at home and play to their heart's content.
But at the same time, this sales season isn't just about video games.
Many entertainment products and electronic products also release new products during this period of time, and then strive to obtain a good sales figure in the peak season at the end of the year.
Before the annual game awards, Mickford once again announced his latest smartphone products of the year.
MK2
A smart phone that looks more beautiful and simple is already 80-90% similar to the Apple mobile phone in Zhuyouxing's original world.
And its closed-loop ecology also gives Mickford an advantage in this era.
At the same time, smart phones have also become the topic of people's chatting after dinner.
More and more smartphone manufacturers have begun to surface at this time, and they all want to get a share of the action at this time.
It also includes Surui Electronics.
As an electronics giant with a full industrial chain, they can't easily miss out on the fact that smartphones can make so much money now.
So they also released their first smartphone product this year.
This smartphone has a very standard Japanese technology style, and it looks cool. It has been loved by many users who are fans of Su Rui Electronics, and they are ready to pay for it.
Compared with video games, this kind of mobile product that people must carry with them has a larger market.
Surui Electronics' smartphones have received good market feedback since they were launched around October.
Users are quite satisfied with this product, but they also pointed out that the current operating system of Surui Electronics is not as good as that of Mike Fu’s smartphone operating system, and it still needs to improve. The results are very satisfactory to shareholders.
However, this also made their video game business unit somewhat weak.
If it weren't for the support of President Ueto Hayakawa in the video game business department, I am afraid that this department will decline rapidly.
"This is a crucial battle! We must prove our strength this year in this Christmas sales season!"
In the video game business department of Surui Electronics, the general manager impassionedly told the employees in the audience about the importance of this year's peak sales season.
"Our tentative goal is not to lose to the mobile phone business department next door in terms of sales, so we are going to release a few big games that we have already suppressed at the bottom of the box! Also, all marketing departments must cooperate and act together. This time Our announcement will be completely full, and we will fight a battle that will definitely win!"
"Well, we still have Yuxing Electronic Entertainment as a rival. With Youxing Electronic Entertainment here, can we really have a good sales performance?"
Someone raised their concerns.
The person in charge smiled slightly: "Speaking of Youxing Electronic Entertainment, I just want to mention them. They haven't released any new first-party masterpieces at this time this year, which is very beneficial to us. Old games The sales volume can never match the sales volume of new games. New games always have fresh elements, so even if we can’t beat Youxing Electronic Entertainment, it’s not a problem to gain a sales advantage in this peak sales season. After all, we are There is also a game studio with the annual game award, and the works we have produced can now be said to be no worse than Youxing Electronic Entertainment."
Listening to the speech of the boss, these people did feel a little passionate.
It's not just about the survival of their department, it's the survival of their own jobs as well.
They are all old employees of Su Rui Electronics. If this battle is lost, they may lose their current salary grades and their status in the company.
They have also enjoyed the highest standard of treatment in the company, so they must not admit defeat!
Under the powerful mobilization of the head of the department, the employees became enthusiastic together, and expressed that they would follow the company's instructions and do everything possible to complete the sales of this year's peak sales season.
Therefore, in the ten days before Christmas, all the staff of Su Rui Electronics' game department took action.
The marketing department uses all their marketing funds to promote a series of products of Surui Electronics.
Because of industrial transformation, they have returned to the home console market, but this does not mean that they will completely abandon the handheld business, after all, they have enjoyed dividends in the handheld market.
The employees who are not in the marketing department are either working desperately to catch up with the work, trying to produce the latest FIFA football game and a 3D racing game before Christmas, or they go home to mobilize their families to do the same. Help recommend the game consoles of Surui Electronics.
And it did have some effect.
The relatives and friends around these people bought the game console of Surui Electronics on the recommendation, and bought a game or two.
This makes the game business department of Surui Electronics very happy. It seems that this kind of publicity is still effective.
So they continued to work and sell at full speed, and the whole department seemed to be in a daze.
Ueto Hayakawa didn't say much when he saw this scene, because he also knew that this would be related to the life and death of the game business department. He is now considering the issue from the standpoint of the entire company, and he can no longer be too partial, so he can only Watching silently, at most trying to pass some approval matters, so that the game business department can work more smoothly.
Then comes the final Christmas Eve sales frenzy.
Much of the world has entered into a festive and New Year's mood.
However, the employees of Su Rui Electronics' game business department have not stopped at all, and continue to work hard and sell hard.
Finally, when 2007 came to an end and the New Year's holidays were over, the sales performance of the game business department had its final results.
"We achieved a sales profit of 37 million during the Christmas period! This is a very good result!"
The head of the department excitedly announced the final result to his employees, and then they were greeted with cheers from these people.
The head of the department also smiled, but there was a bit of bitterness under the smile.
Because the sales profit of Su Rui Electronics' mobile phone business department reached 100 million US dollars on Christmas...
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