Tokyo Video Game Tycoon

Chapter 780 The game of expanding the player base

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The first thing Zhu Youxing thought of was the buyout game.

In his mind, a lot of explosive buyout mobile games immediately appeared.

However, most of those games have already landed on their own handheld platforms, and the previous porting work also caused an increase in sales for a period of time.

There are not many popular mobile games that can be used now.

So he thought of another mobile game series.

That is the game that also represents the industrialization of games.

In the original world, it was also a well-known company in the mobile game industry. It used to belong to Gameloft, a mobile game company under Ubisoft.

What this company is best at is to release derivative works of the same name on mobile phones after authorizing the game series IP that was originally only released on home consoles.

Among them, the most famous ones should be Asphalt, Modern Warfare, Dungeon Hunter and other works.

In addition to these, there are also derivative works of the mobile version of Assassin's Creed, The Story of Workers, and Rainbow Six.

The development of these games is also a standard industrial game like their parent company.

Applying the traditional home console industrial development model to mobile games, they have indeed dominated the mobile game market for a period of time.

Maybe... consider building a Gameloft of this world.

"Mr. Takeyou, you seem to have a good idea."

Bob was a little happy to see Zhu Youxing thinking.

Zhuyouxing is really thinking seriously about the feasibility of new game development, which is really great.

He has already earned a lot of extra money from video games, so he is now very concerned about logging in video games to his mobile phone at home, and he can persuade Zhu Youxing to continue developing new games on his mobile phone. Well, it was a big surprise.

Zhu Youxing nodded: "I do have some ideas, but I can't confirm the feasibility yet, but I can try it first."

Industrialize the development of mobile games?

It is a good way to quickly increase the game lineup and increase game revenue.

But... this is just to continue to stabilize the position on the existing basic market. If you want to expand the market, just using the Gameloft model is not enough.

Most mobile gamers don't start playing Gameloft games from the very beginning.

They started more with mobile games like Angry Birds and Cut the Rope, and then...then...

Suddenly, Zhu Youxing thought of a game that had been famous on mobile phones for a long time, and this game occupied a pivotal position in the rise of mobile games in the world less than ten years ago.

More non-gamers are also interested in this game, and then gradually become real gamers.

Candy Blast, this is the name of the game, it can also be called Candy Crush.

It's a match-3 classic and a little miracle in mobile gaming.

Worldwide downloads easily crossed the billion mark, which is a larger audience than Tetris.

Almost all smartphones have downloaded and tried to play.

Such a match-3 game has also become a regular player in game revenue, and later dominated the North American mobile phone revenue list all the year round, and the money earned is almost beyond count.

Such a game can make a lot of money, and perhaps many people think that this game is won by relying on the terrifying amount of krypton gold.

But on the contrary, the level of krypton gold in this game is not as good as those third-rate card-drawing games.

The average person will not spend more than one hundred dollars on this game. The game can make so much money, and it depends more on quantity to win.

The overall level of the game has tens of thousands of levels, and the average person can play it almost endlessly.

And in the process of playing, you will inevitably encounter the situation of getting stuck.

At this time, a new bullet box will appear, reminding you that you only need a few cents to skip the level, or a few cents will give you a powerful prop to help you pass the level more easily.

Ordinary people will have obsessive-compulsive disorder at this time, and feel uncomfortable if they don't clear the level, but they only need a few cents to clear the level more easily, and anyone can afford it, and they don't care too much about it. Spend a little bit.

However, if one person thinks this way, a hundred people will think the same way, a thousand people... ten thousand people... a hundred million people...

A little bit of accumulation makes a lot, just relying on such a little bit of accumulation, the efficiency of making money from this game is not worse than that of some traditional game productions.

And the development cost of this game is estimated to be less than a million dollars, which can be called a game sales miracle.

Later, many core players would think that such a game is not a real video game, and that it is a very bad thing to make money from such a game, but in fact this game is not aimed at core players. In Zhu Youxing's view, this is a future A stepping stone into the world of video games for non-gamers.

Candy Crush Saga is a starting point for people to understand video games. When they enter the world of video games, their demand for games will increase over time, and other games will also have a broader market. This is a little bit slowly. here.

Not everyone can experience the excellent top-level games at the beginning, and not everyone can gat the charm of top-level games at the beginning. Some people have to let them get started step by step.

"I thought of an idea for a game, maybe it will be launched in a few days."

"Huh? How many days?" Bob was a little puzzled.

He knows about game development. Nowadays, it is normal for general game development to take one year, two years, three or four years. Why does Zhuyouxing suddenly say that it can be launched in a few days?

What games are these days?

Could it be that Mr. Takeyou has already started preparing for such a game before?

"The game is not particularly difficult to develop, but it should be very suitable for expanding into new markets."

Perhaps half of the four billion gamers counted in the original world got their start through match-3 games.

The contribution of match-3 games in the video game industry is also not to be underestimated.

"Really?"

Bob's spirits lifted.

It seems that I really came to the right place!

Zhu Youxing nodded: "Well, it should be a relatively good game. You can wait for the news. I will arrange people to make this game later. Remember to do a good job in publicity."

"no problem!"

Bob hurriedly made a promise that he would never miss this promotional opportunity after having tasted the sweetness of video games.

He planned to go back to the hotel where he was resting later and contact the American side directly, contacting Youxing Electronic Entertainment here, and start the promotional campaign of the new game.

"Mr. Zhuyou, I want to ask what is the name of the game you are talking about?"

Zhu Youxing replied: "It's called Candy Fun."

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