Tokyo Video Game Tycoon

First of all, let's not talk about whether Su Rui Electronics' publicity strategy will be successful in the end.

But at least for now, the PN-type game console that no one favored has once again attracted people's attention.

The three-minute advertising campaign almost presented the most dazzling content to the audience.

It can sing, entertain, and it seems that it can do many things in the future, and the scalability is very high.

This product, which was still somewhat disliked by people before, began to attract people's attention again during the two or three days when the advertisement was broadcast.

No matter what, at least the phrase "getting the same voice as the singer" is very attractive.

Video games, too, look a lot better than before.

The initial performance of the red and white machine is an eight-bit machine, while the PN game machine starts with a sixteen-bit machine.

This number of digits can be simply determined as the strength of a kind of performance. The larger the number, the stronger it can be, and it can also create games with better graphics.

Therefore, PN game consoles are stronger than red and white consoles from the very beginning.

However, like cultural products such as video games and film and television dramas, the quality of the game console (camera) itself is not decisive.

What is really interesting is the quality of the video game (film and television drama) itself.

So from the very beginning, the pn game console was overwhelmed by the excellent games of the red and white consoles.

All of them are high-quality products, and all of your products are waste products. This is incomparable, and the quantity is useless.

Especially not long after the pn game console was released, the red and white machine came directly to the king bomb, and it was impossible to start this game.

It's like a person who has nothing at the beginning is facing the final boss, and you still expect the novice to win by relying on a small leather shield and a wooden stick to scrape?

Ueto Hayakawa, the newly appointed head of the video game division, also realized this.

And he listened carefully to the views of engineers and programmers on the red and white machine according to his father's instructions.

They also don't know how the red and white machine can produce so many high-quality products insanely.

Perhaps this is some kind of magical talent.

Zhu Youxing may not be the original creator of video games, but he is definitely a trailblazer.

Usually the talents of the pioneers are far beyond that of ordinary people, and can even reach the level of being deified.

If you want to create a game of the same quality as the current Famicom, it will take at least a dozen people on average half a year to a year to do it.

The ones like Super Mario 3 are longer. The programmers speculate that there is no team of more than 30 people, plus one to two years is not enough.

Without good games, no one will buy game consoles, and if no one buys game consoles, no one will be able to play games. This seems to be an endless loop.

So, either make a good game, or you have to sell the game console first. If you sell enough, it will be easier to sell games.

Didn't you see that any game on the red and white machine can sell 30,000 to 50,000 in the first week?

This is the most intuitive benefit of selling more game consoles.

A good game couldn't be made in a short time, Ueto Hayakawa decided to change his strategy.

When he was in the overseas business department, he often did this kind of thing when competing with other large overseas companies.

To be popular with powerful machine quality and performance, first of all, you have to shoot a super good advertisement.

In the end, he can always rely on the strong technical strength of Su Rui Electronics to seize the market, especially in cameras, portable entertainment equipment and other products.

Facts have proved that this strategy is indeed time-tested.

In two days, more and more customers went to major stores to inquire about PN game consoles.

Many of them have never touched a game console, and it can be said that they have expanded the audience of the game console in disguise.

Those products that were disliked by various stores and placed in the most prominent positions were taken out again and placed in the most conspicuous positions, but they were still a bit worse than the red and white machines.

Red and white machines can sell five to six thousand units a day, and PN game consoles can probably start to approach two thousand units. This situation is much better than before.

In addition to the singing gimmick of the PN game console itself, in fact, this time it is also accompanied by video games produced by several well-known manufacturers.

These games are carefully crafted in about one to two months, which is obviously much more careful than when making three or four games in the previous month.

Its level and quality have basically reached the middle position, from being able to play but no one wants to play, to being able to play now and it seems to be interesting.

The average price of games is maintained at 3,000 to 4,000 yen, which is generally lower than games for red and white machines. It is obvious that they can clearly recognize reality.

The quality of the red and white machine games is good, we can't compare, so we sell them at a relatively low price, and the quality of the game itself is not bad, then there must be people willing to buy it.

Those who originally bought PN game consoles had no choice. After seeing the new games on PN, they found that they were indeed much better than before, and they were willing to spend money to buy them.

In this way, it seems that PN game consoles seem to be gradually accepted.

However, it is only limited to the Tokyo metropolitan area.

On the other hand, the red and white machine is as stable as an old dog.

Now the daily sales of red and white machines have exceeded 6,000.

Moreover, the sales volume in the Jingdong area is no longer the highest, accounting for only about 30%, and the potential outside the Tokyo area has begun to burst out, and 70% of the daily sales volume comes from other regions in Japan.

The red and white machine is getting closer and closer to the million sales mark.

This time, the popularity of PN game consoles does not seem to have affected the red and white consoles at all, as if the two sides have become completely unrelated products.

Zhu Youxing finally took out the Legend of Zelda that he had quietly prepared, first showed it to the company's people, and then gave the seventeen third-party people a trial experience.

The first generation of The Legend of Zelda is very famous, but in fact it is far from as earth-shattering as the later Legend of Zelda. Now this is just a brand new IP, and its attention is not as good as the best-selling Dragon Quest. game for more than half a year.

However, internally, The Legend of Zelda has received unanimous praise. It is hard to say whether it is more fun than Dragon Quest, but this more free feeling is very good.

Explore freely and fight monsters freely.

Now that players have the patience and foundation to play role-playing games, Zhu Youxing thinks it should be no big problem.

And now players have begun to gradually notice the difference in game production groups.

When the credits appear at the end of each game, the name of the production team will be the first to appear.

In the beginning, games made by Zhu Youxing himself were usually directly marked as Youxing Electronic Entertainment, and the producer was Zhu Youxing.

Such games are among the best among the red and white machines, and they are also the best-selling batch.

Then, a little lower are the studios of Youxing Electronic Entertainment.

The second game development team, the third game development team, and the fourth game development team have all appeared. The first studio is still a mystery, and it is still patiently producing Dragon Quest 2.

The games produced by the second, third, and fourth game development teams are also high-quality products, and the quality is not bad, but they are still subconsciously defined as slightly inferior game quality, which may be some kind of stereotype.

Then, the next level is the seventeen third-party game production groups, among which the high and low have not yet been distinguished, but different players have different preferences.

And the current producer of The Legend of Zelda is Zhu Youxing himself, so relying on this name, it should also attract some people's attention.