Tokyo Video Game Tycoon
Chapter 89 The series of games cannot be lost
The second, third, and fourth game development teams have all made achievements during this period of time. They have released games and achieved certain results.
As the first game development team, they have to hold back all the time. Bamboo Star has forced them to continuously polish the game and strive to make Dragon Quest 2 the best it can be.
In fact, they basically finished the game in about two months.
The rest of the time is to constantly optimize the game, add a variety of gameplay, and then stuff these things into the limited space of the cartridge.
This has been repeated for a full five or six months, and now the game has almost no faults.
And the first game development team is very eager to prove themselves, they don't want to look weaker than the other three teams.
It's just that Zhu Youxing kept pressing them down.
Although Zhu Youxing has never forced them to have any achievements, but in such a environment where everyone around them has shown achievements, if there is no movement from them, there will definitely be pressure.
"President, I assure you that our Dragon Quest has done quite well and can definitely meet the standard of an excellent game."
Zhu Youxing nodded: "I believe in you, and I know what you are thinking now, but what I want to say is that a series of games is to be better and better, and more and more perfect. Players are very picky, especially We are loyal players of the series, and we cannot let these players who are full of expectations be disappointed."
Zhu Youxing already knew the pressure of the No. 1 game development team before, but let them settle down as much as possible, and must make Dragon Quest 2 better.
He knows best how much damage a series of games will do to the fans who love them if one of them fails. He has experienced it too many times in his previous life.
The first masterpiece is like shit, the second one is like shit. This kind of situation happened too many times in the previous life. Most of them are those companies who forcibly produced sequels for the sake of performance, and finally ruined their reputation. Zhu Youxing didn’t want this kind of thing to happen to him. In the body, he has to be responsible to himself, and to the players who like his game.
Ishigaki said deeply: "President, I understand that Dragon Quest 2 is also our painstaking effort, so we will definitely not mess it up, and I can't forgive myself if that happens, so when are we going to officially release it now? "
Zhu Youxing looked up at the calendar on the table and said: "A month later, in this last month, you will try to check for omissions and make up for vacancies."
After Zhu Youxing finished speaking, he took out a business plan and said: "Also, according to the above introduction, you guys will make another game trailer and prepare to release it on the Internet. Later, you can also take time to participate in the game of Famicom Mr. Tsuchiya Sansuke will also participate in the interview with the game magazine, and series games also have the advantage of series games, that is, they have a fan base."
Ishigaki hurriedly stepped forward and picked up the proposal.
This planning book is a general document, which describes in detail the detailed steps of a series of video game promotions, and the best way to increase player stickiness has been clearly written.
These are also very commonly used methods in later generations, and they are some of the methods that are most likely to create a sense of cohesion for loyal players of the series.
For example, special interviews, offline interaction with fans, inviting loyal fans to participate in the promotion of the game, etc.
As Ishigaki kept turning the pages, his eyes became brighter and brighter.
As the second producer, he will participate in various activities to promote Dragon Quest 2, and Zhu Youxing, the first game producer, will also come out to the platform at some critical times to help promote it.
Dragon Quest 2 is a throwback to those two new challengers.
Give them a taste of the power of the franchise, and don't think you've got enough of us to challenge us in video games.
"President, please rest assured, I will follow the content in the plan!"
After speaking, Ishigaki excitedly took the proposal and left, trotting all the way back to his group office.
"Team leader, what does the president want from you?"
In the office of the first game development team, several programmers were still testing Dragon Quest repeatedly. Seeing the team leader running back excitedly, they all looked up at Ishigaki.
"The president said just now that our Dragon Quest 2 can officially enter the game promotion stage, and it will be officially released in one month."
A dozen or so developers looked at each other, and immediately cheered with joy.
They can finally prove their worth in the company.
During this period of time, they were also very envious of seeing other teams breaking records in sales of various games.
But Zhuyouxing is not in a hurry to let them release the game, even if they feel that the game they made has almost no shortcomings.
But if a game really wants to find fault, there will always be one.
"Team leader, what shall we do in the last month? Continue to check the loopholes in the game?"
"Leave two or three people to do the final inspection, and the rest will follow this plan with me."
Ishigaki held up the proposal in his hand.
"This is a publicity plan specially customized by the president for Dragon Quest, and we will spend most of the time following the promotional work according to the content above."
The team members gathered around one after another and began to study the contents of the proposal.
Then everyone mobilized that day, looking full of energy, which attracted the curious eyes of the other three game development teams from time to time.
Soon they also knew about the plan to release Dragon Quest 2, and they all came to congratulate the first game development team and celebrate the big sale of Dragon Quest 2.
Some people in the first game development team started to make promotional videos for the game, and a few people started to make game demos for trial play, and they planned to go directly to several exclusive authorized stores to distribute game demo content later.
Then, Ishigaki also contacted Daigo Ikeda, then editor-in-chief of the FES exclusive game magazine, by phone, and he helped to contact Dragon Quest for interviews.
It just so happened that Sansuke Tsuchiya was relatively free during this period. Since the Dragon Quest manga got on the right track, he has become more relaxed, and his whole body has improved a lot. He drew a few side comics for Dragon Quest 2.
Then, contact the company's network department to help create the official forum community of Dragon Quest. In the future, these producers will also interact with players through the community.
At the same time, Wilders and Jinping Entertainment are also promoting their own game consoles with great fanfare, and they also want to get a share of the video game field.
But they are obviously much smarter than Su Rui Electronics at the beginning.
Among them, Wilders' game consoles have chosen to offer preferential sales to stores such as entertainment halls.
Encouraging them to let players experience the game through coin operation, and did not intend to sell directly to players from the beginning, it is obvious that they intend to take the arcade road first.
Jinping Entertainment began to help promote through its own artists, and the focus of the promotion was idols.
At this time, idols are setting off a wave of popularity among the people. In order to chase idols, some people don’t mind spending a lot of money to buy products recommended by idols. As for whether players play games after buying them, that has become secondary, anyway. Just sell the game console.
When the two companies were promoting, they also kept watching Youxing Electronic Entertainment closely, wanting to see what kind of tactics Youxing Electronic Entertainment was planning to deal with.
Then, the publicity work of Dragon Quest 2 officially began.
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