Tokyo Video Game Tycoon

958

"It seems that we can only use that trick."

Zhu Youxing was talking to himself.

"President, what is it?"

Zhu Youxing asked: "Well... Let me first ask you how the sales of digital games on our Battle.net platform and consoles and handhelds are going?"

"The situation is not bad. Now more and more people have begun to actively choose the digital version of the game, but more people are still willing to buy the physical version, because the physical version has an advantage, that is, it can be sold or borrowed after the game is finished. For other people who want to play, to be honest, the president, this will actually have a great impact on our sales, because we can't make any profit from this kind of resale."

The field of rental, which has always belonged to the fringes of copyright in the entire world.

There was a videotape rental and sales industry in the earliest days of film and television dramas. At that time, the videotape rental and sales shops did not need to pay any copyright fees to the copyright owner, and they could rent out the videotapes they bought for others to enjoy at a very cheap price.

In the whole process, the copyright owner cannot get any benefits, and the only benefit that can be obtained may be the spread of the film and television drama itself and the increase in fame.

But it is obvious that the copyright owner hopes to get real money.

Instead of these illusory things.

In the original world, as well as in this world, there have been many times when copyright owners have sued stores in the field of video rental and sales, suing them for infringement.

But they often lose the lawsuit because the property of the person who bought the video tape is sacrosanct, the person who bought the video tape has the right to dispose of his property, and no one else can interfere.

After many lawsuits, the copyright owner finally gave up on this kind of thing, and no longer forced to charge licensing fees.

Then with the rise of the Internet and the rise of the new media online video media industry, the rental and sales of video tapes have gradually disappeared from the torrent of the times.

Video games also have the same troubles as the rental and sale of video tapes of film and television dramas.

People who buy video games can rent their game physical cassettes or CDs to others at a very cheap price, and the copyright owner has nothing to do about it.

Su Rui Electronics, Brown Entertainment and other companies also tried to sue several times, but they all lost in disgrace.

Zhu Youxing is fully aware that this thing cannot win the lawsuit, and he does not want to deprive the players of the right to share at all, so he has never participated in any such lawsuits at all.

However, the business department of the company has repeatedly expressed the hope that Zhuyouxing can take the lead in rectifying this kind of behavior of reselling second-hand or renting and selling.

For Youxing Electronic Entertainment, this method will not be too troublesome.

It is only necessary to add some codes that can lock the game to the existing game cartridge.

For example, if the cassette is data-bound to the game console that was put in for the first time, once the game console is replaced, the program data in the cassette will be completely locked, making it inaccessible to anyone.

If you do it a little better, the entire cassette will be locked and scrapped directly, so that the player who originally bought it will also be in vain.

In this case, they think it will definitely increase sales.

Listening to the advice from the people in the management department, Zhu Youxing looked at the other party and said: "I don't want to hear this kind of thing again, and I will never do this kind of thing. First, I am a player, and second, I am the player." As a game developer, this is my credo that will never change. As a player, I don't want the things you proposed to happen."

"I'm sorry, President, I won't mention it again."

The person in the business department quickly broke into a cold sweat and apologized.

It is rare for Zhu Youxing to be so serious and indifferent, which also woke up the people in the management department.

Zhu Youxing is the boss, and he has often emphasized the attributes of his players. His department has made such suggestions many times, which is indeed challenging the authority of the boss.

Several producers in the game development department deeply agree with Zhuyouxing's persistence.

Only then will it be possible to create better video games.

This is what they also believe in.

"Actually, neither you nor I can completely prohibit the lending or renting of physical version games. If you really do this, it is really tantamount to running counter to the players. At that time, we may be able to make some short-term money. , but what will be lost will be longer-term interests.”

In fact, given the scale and volume of Youxing Electronic Entertainment, as well as the game quality of Youxing Electronic Entertainment, even if Youxing Electronic Entertainment really did this and caused complaints from players, the players will probably bite the bullet and continue to buy games, because the game Star Electronics Entertainment's games are really fun.

Compared with other game companies, the grade difference is still very large.

However, there are lessons learned in the original world.

In the original world, Microsoft had done such stupid things, and finally gave up its market to competitors in vain.

If you do this yourself, you will definitely be taken advantage of by your competitors.

This is not something Zhu Youxing wants to see.

"I have another way, it will be very gentle, and it will also make players willing to buy more digital games."

"What?"

"It's very simple, it's a discount."

"Discount?"

How attractive can a discount be? Youxing Electronic Entertainment has done this kind of discount many times before.

But it doesn't completely attract players to buy digital games.

"I know that you are thinking that the discount may not have any effect, but what I want to say is that it had no effect before, but the discount was not hard enough."

"Not cruel enough..."

Someone tentatively asked: "President, how ruthless are you thinking?"

"10% off, 20% off, only 10% to 20% of the original price of the game, will they still refuse?"

As soon as Zhu Youxing finished speaking, everyone looked at Zhu Youxing in astonishment.

That expression was very weird.

That expression seemed to say.

President, are you crazy?

Can this really make money?

"Trust me, you can."

Zhu Youxing said with firm eyes.

"If even this doesn't work, I still have follow-up means."

Someone suddenly interrupted what Zhu Youxing wanted to say next, and quickly said: "President, but if there is such a ruthless discount, will it directly affect the sales of our future game launch?"

"You don't need to worry about this. This kind of discount also has a certain plan. First of all, games that are released within one year will definitely not be discounted so hard. At most, the discount will be about 80% of the original price, unless the quality of the game itself It’s not very good, and the sales are not very good, so make some adjustments.”

Zhu Youxing paused, and then said: "As for games that have been released for about two years, you can give them half the price."

"As for games that have been released for three years, or even more than three years, we can sell them at a lower price. I have also thought about a discount strategy. I will use spring, summer, autumn and winter as the nodes. In each season, players are most willing to pay. Discount sales at the time point of money, I call it: sale festival.”