Top game producer

#233 - Shocking first week revenue

People in the industry were also discussing it.

"League of Legends is too strong! I originally wanted to learn the ideas behind this kind of hero battle game, but before I knew it, I had been playing for 5 hours."

"Yeah, as a game developer, I'm basically approaching games with a research mindset now. It's been a long time since I've played a game that allows me to fully immerse myself."

"After all, you have to think about a lot of things in a match, how to dodge skills, how to kill the opponent, what equipment to buy when I get back to base. You simply don't have time for anything else. Maybe this is the charm of hero arena games."

"I've seen those hero designs; they're amazing! They could be used as teaching material for game design courses. It's just that the design of the payment method feels a bit amateurish. A free game with skin payments, can it really make money?"

"Yeah, I took a look, and the cheapest skins cost 10 yuan, and they're basically very ugly. The better-looking skins actually cost hundreds, and the most expensive ones are even 199. Can these really sell?"

"The coolest skin should be Steel Legion Garen. It's exceptionally well-made. Not only is the appearance imposing, but it also has full special effects. Lightning crackles around the greatsword, and sparks fly when you slash. It's worlds apart from ordinary skins. Now I don't want to play any other heroes besides Garen.

Not selling this kind of skin, but giving it away for free, I really don't know what Wang Jian is thinking?"

"I feel that Wang Jian is indeed very capable in making games, but he's relatively poor in terms of operation. But it's understandable, after all, he used to make single-player games."

"I think League of Legends being free probably has some spiteful element to it. At worst, he'll earn less money, but he definitely wants to make things difficult for you."

"In comparison, Hero Battlefield is indeed inferior to League of Legends in terms of content, but the charging method is very reasonable. It should have been able to become a hit game and make money hand over fist, but unfortunately, it ran into Wang Jian, this stubborn guy."

"Not a pity at all. Who told that Cete guy to be such a smart aleck?"

"What's truly a pity is League of Legends. A large online game server that can support so many players is very expensive, and the maintenance costs are not a small number. Don't let such an excellent game fall because of fighting with others out of spite."

"Young people are just acting impulsively."

Everyone discussed it back and forth, and after a long discussion, they came to a conclusion.

Although League of Legends is definitely going to be popular, they wouldn't get any benefits and wouldn't earn much money. And with such a game suppressing Hero Battlefield, it's estimated that it will also end in a dismal failure, resulting in a lose-lose situation.

Hmm? Doesn't that mean our opportunity has come?

People in the industry were closely watching the dynamics of the two games.

And the download volume of League of Legends was explosively increasing!

So much fun, new type, free game! And finally, add one more thing: the event rewards are too good!

The combined effect was something even Wang Jian couldn't have imagined!

Because there were too many streamers playing League of Legends, major live streaming platforms quickly opened up dedicated sections for League of Legends, and it also became a popular section in games!

The streamers purchased double experience cards one after another, quickly reaching level 30 and starting their ranked journey!

Immediately afterward, they discovered that League of Legends didn't use "ladder points" but instead combined victory points with divisions.

From Valiant Bronze, Unyielding Silver, Glorious Gold, to the highest Challenger division, this design made the sense of glory in the higher divisions stronger than a single score.

Think about it, two players are discussing the game and find out they both play League of Legends.

"Yo, bro, you play League too? I'm in Demacia, Gold division!"

"Hehe, I'm Diamond!"

"Awesome,大佬! Let's play together sometime!"

Players with lower divisions immediately show respect to players with higher divisions! If a Bronze player sees a Challenger, it feels like seeing a god descend to earth!

At the same time, various amazing League of Legends plays, when uploaded to video websites, immediately get a bunch of players to crazily like them!

Players who haven't heard of League of Legends can't help but be attracted after watching the videos and curiously download it.

The game download volume continues to increase.

On December 1st, Longyuan Interactive Entertainment finally announced the game data!

During the first week of the event, the global game download volume exceeded 13 million!

As an online game, the retention rate is also very important.

As the name suggests, retention refers to "how many users stay", and the proportion of retained users to new users is the retention rate. This indicator can directly reflect the quality of the game and its ability to retain players.

Day 2 Retention: 95%

Day 3 Retention: 91%

Day 7 Retention: 82%

This retention data is simply amazing! The retention rate on the second day is 95%, which means that 95% of the people who played the game on the first day will continue to play on the second day!

Although the opening of the server was on a continuous weekend, and many players felt new when experiencing MOBA games for the first time, it also had a certain bonus. But no matter what, this data is also terrifying. There may also be many people who want to play but are called to work overtime by the boss, and objective conditions prevent them from continuing to play.

A 7-day retention rate of 82% further proves the attractiveness of League of Legends.

Generally, a 7-day retention rate of 50% is considered a very impressive game, and if the data is higher, it is likely to be faked or exaggerated.

Taking Tencent Games' flagship game "Gunfight King" as an example, this game has been dominating the paid charts for several years, and its 7-day retention rate is only 74%.

Highest Concurrent Online Players: 2 million! This is also an extremely amazing figure.

Every server experienced a situation where you had to queue to get in.

You need to know that there are very few people who have time to play games all day long. Basically, it's just students, and working people can only find time to play one or two games a day with great difficulty.

Generally, online games with tens of millions of players may only have hundreds of thousands of concurrent online players.

First Week Revenue: 200 million!

What is the concept of 200 million? For 10 million players, it is equivalent to each player spending an average of 20. For a free game, it's simply outrageous!

At this rate, the first month's revenue may exceed 1 billion!

After industry insiders read the data, they were shocked several times in a row and were a little numb! But they were still extremely shocked by the number of 200 million!

"I'm dumbfounded! Didn't you say before that it would definitely not earn much?"

"Impossible! If the skins could add attributes, I could accept it, but why are so many people buying skins that don't add attributes? My worldview has been subverted."

"Could it be buying heroes? But can't heroes be bought with gold coins? Can't you just save up slowly? Aren't the twelve free heroes enough?"

"Only purchased heroes can be used in ranked matches. I think players who are eager to go to ranked matches may spend money to buy heroes, but the real money should still be in skins. There's no reason why they sell so much?"

"Maybe... it's just because they look good. Female players seem to have no resistance to good-looking skins. Alice in Wonderland for Annie, Muse Goddess for Sona, I often see them in matches."

"There are also many male players who buy skins. Monkey King's Samadhi True Fire, Victorious Fighting Buddha, Prince's Lu Bu Fengxian, 'Behold my might, indestructible!', I couldn't help but buy one, it's really handsome, and it feels like stabbing people hurts more."

"Who said Wang Jian doesn't know how to operate? Stand up!"

"I was wrong!"

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