Top of the big era

Well, it seems that Lei Jun came here because of the fame.

Ziweixing Electronics will cooperate with Google to launch the world's first Android smartphone. The news has spread all over the world, and it is also the main reason why Google's stock price has been able to rise against the market during this period.

At the beginning, it was planned to produce 100,000 mobile phones.

As a result, in the United States, as soon as Google announced the news, the operators directly exploded, and received more than 400,000 mobile phone pre-orders half a year in advance.

Looking at this posture, regardless of the quality of the Aster mobile phone, relying on Google's belief, it can sell millions of phones once it hits the market.

If the quality is guaranteed and the word-of-mouth does not collapse, there will inevitably be a greater wave of purchases next.

According to Zhou Shaoning, he has already negotiated with the foundry and prepared a production capacity of 5 million mobile phones this year.

Once the mobile phone goes on the market and goes on sale, the production must be accelerated.

The quality of this phone is much better than iPhone1.

When it comes to making mobile phones, Zhou Shaoning is much more professional than Jobs. After all, he is one of the inventors of PHS. And a year later, with more experience from predecessors.

iPhone1 can only use 2G network, the communication signal is intermittent, and there are a lot of problems. But even so, iPhone1 sold 6 million units.

In addition, Google is now more famous than Apple.

The sales of Aster mobile phones must not be low!

Seeing that Aster's mobile phone is about to blossom and bear fruit, Lei Jun is here...

Zhou Buqi could only laugh.

However, Lei Jun felt that he was very sincere, and said solemnly: "I have only one request for the 60 million US dollars of funds. I want to get 30% of the shares, and I will be the chairman..."

"Wait! Wait!" Zhou Buqi looked puzzled, "Is 60 million US dollars a lot? You don't really think I'm short of this money, do you?"

Lei Jun shook his head, "The most important thing to do this kind of hardware product is to spend money. The more cash flow, the better. I have learned about this business. The payment cycle is long, and in many cases, loans are required to guarantee operations. Ziweixing Electronics is now We don’t have enough scale, and we don’t have enough assets to get loans.”

Zhou Buqi was speechless, "Boss Lei, you underestimate my mobile phone business too."

"Um?"

"Our Aster mobile phone, well, the Chinese name is Ziyuan mobile phone, and the planned production capacity in the second half of the year is 5 million units!"

"ah?"

Lei Jun was stunned and taken aback.

In today's domestic mobile phone market, the total annual sales of high-end smartphone models are less than 1 million units.

The Aster phone is definitely a high-end model.

It doesn’t work if it’s not high-end, and Google doesn’t agree. This is their product against the iPhone.

Zhou Buqi said indifferently: "Aster mobile phone is a contract phone bundled with the operator. This is the mainstream sales model in the United States. In addition to the basic purchase price, there will be a share of the call charge in the next two or three years. The real retail price is about There are US$510. The production cost is US$240, the patent fee is US$60, and the freight, storage, labor, customs duties, value-added tax and income tax expenses total US$120. That is to say, for every mobile phone sold, Ziweixing Electronics can get Nearly $80 in profit."

Lei Jun was dumbfounded.

This set of data far exceeded his cognition.

With a production capacity of 5 million units, if they can enter the market to complete sales, the profit of a single mobile phone is 80 US dollars, and 5 million mobile phones, wouldn't it be... 400 million US dollars?

Depend on!

No wonder people look down on the $60 million financing, which has opened up an unimpeded avenue to make money.

Zhou Buqi went on to say: "5 million units is only the most conservative estimate, which is the production capacity of this year. If this mobile phone is recognized and welcomed by the market after its release, it will definitely increase production next year. Last year's iPhone had so many problems, and in the United States More than 6 million units have been sold. A mobile phone worth several hundred dollars is considered a luxury in China, but it is a mass consumer product in the United States, and they can afford it.”

Lei Jun's arrogance was instantly suppressed.

Suddenly his face became hot.

He also wanted to rely on the temptation of the "huge amount of money" of 60 million U.S. dollars to exchange for the position of chairman.

What a slap in the face.

However, Lei Jun also had his own thoughts, and said in a deep voice: "Well, you are right, a $500 mobile phone is nothing in the US market, but it is not good in China. There are more miscellaneous taxes in China, and the business environment is more complicated. .If you want to maintain a profit of 80 US dollars, the domestic retail price must be at least 600 US dollars. Ordinary people can’t afford it.”

Zhou Buqi glanced at him, "Do you have an idea?"

Lei Jun said: "High quality and low price, isn't this what you are best at? Back then, Xiaonei.com launched customized mobile phones for college students. My current assistant uses the mobile phone that you launched back then. Emotional."

Zhou Buqi nodded, "You are right."

The more high-end the machine, the higher the profit margin. The real retail price of Aster is US$510, with a profit of US$80 and a profit margin of 15.7%. Although it cannot be compared with the iPhone, it is still very high.

Especially considering that this is only the first model of Aster, it is necessary to open up the supply chain and various channel relationships, and the additional expenditure will be even more.

In the future, when the business matures, the profit margin will further increase.

But low-end machines are not good enough, and the profit margin must be very low.

In fact, Zhou Buqi was also mentally prepared.

In the early era of smart phones, if you want to make a lot of money, you have to rely on the European, American and Japanese markets to sell high-end phones in developed countries. The domestic market is still dominated by low-end and cheap smartphones.

If you want to use a smart phone, you have to be a high-end Internet user among the high-end Internet users.

This is not a question of money or not, but also operational factors.

Ordinary people don't use it at all.

Knowing how to flash, jailbreak, and "mobile phone + computer" coordinated operation is a must-have operation for early smartphones.

Many demanders of smartphones are college students.

It is impossible for them to spend thousands of dollars to buy a mobile phone.

Therefore, making money depends on foreign countries. Domestically, it is better to seize the market with low-end phones and drive the smart phone industry.

There is no 3G network in China yet.

The license will not be issued until next year.

Not in a hurry.

The real low-end and cheap smartphones will be released to the market on a large scale, and we will have to wait until 2010 for full coverage of 3G base stations.

There is no need for Zhou Buqi to tell Lei Jun about these plans.

This is a commercial secret.

Lei Jun said solemnly: "I think the smart phone market has great prospects, and the domestic market cannot be ignored. If it is not suitable for me to be the chairman of Ziweixing Electronics, why don't I become a consultant..."

Zhou Buqi laughed and said: "I don't care about that, you have to talk to Zhou Shaoning, he is the chairman and CEO of Ziwei Xing Electronics." After a pause, he asked strangely: "I invited you before You, why did you change your mind?"

Lei Jun was a little embarrassed, "I have a new understanding of the market."

Zhou Buqi sighed, and said helplessly: "Mr. Lei, let me tell you the truth, I sincerely invited you to join. I personally hold 10% of the shares of Ziweixing Electronics. In fact, I I didn’t want any shares. The reason why I kept the 10 points of shares at the beginning was that I hoped that a heavyweight would join in the future, and then transfer the shares to him to make the company bigger. It’s a pity that you didn’t agree. "

Lei Jun laughed.

10%?

He can't see it!

This is not a question of more money and less money, but a question of whether one's own value can be realized satisfactorily.

10% can't be the chairman of the board, what's the point of going there?

At his level, he already has money that he can't spend in his lifetime. It is impossible for him to work for others. If he enters a company to work, he must have all the power.

Zhou Buqi didn't agree, and broke up a little bit unhappy.

After sending Lei Jun away and closing the door, Ning Yaxian was very surprised, "Just reject it so simply?"

Zhou Buqi glanced at her, "So what?"

Ning Yaxian said: "Even if you don't want his funds, you can just let him in as a consultant. For such a successful entrepreneur, he will definitely have unique insights into the market."

Zhou Buqi said: "It's because he is a successful entrepreneur."

Ning Yaxian was confused, "What do you mean?"

Zhou Buqi snorted and said, "He's also interested in the smart phone market, haven't you seen it? He wants to make a smart phone! He is so capable and a famous model worker. If he comes in, he will definitely become our favorite The main competitor. He is here to steal the teacher!"

"Isn't it?"

"Okay, I still have something to do, I have to go. If there is nothing important, don't contact me."

If Zhou does not get up, he will skip work.

It is impossible for Lei Jun to enter Ziweixing Electronics to learn the process of smartphones, and let him master the relationship between this series of supply chains and sales channels.

In his previous life, Lei Jun secretly went to Meizu to steal his teacher before he became Xiaomi.

At that time, the boss of Meizu poured out his heart and soul, and told Lei Jun almost all the secrets, making him his confidant. As a result, this buddy turned around and founded Xiaomi, killing Meizu.

Now Zhou Buqi firmly rejected Lei Jun, and he will still be friends in the future.

If Lei Jun joined Ziweixing Electronics, and then he defected and started Xiaomi, it would be difficult to be friends. Zhou Buqi was willing to tolerate, and the other party had no face to move forward.

Seeing that Boss Zhou was about to leave, Ning Yaxian quickly asked, "Where are you going?"

"Why? Still have to report to the council?"

"No, you... are you going to see my sister?"

"We're dating secretly, so I can't tell you."

Ning Yaxian rolled her eyes and said angrily, "Did you offend her?"

"No!"

"In the past two days, I think she is a little angry. Have you made a move?"

"No!"

Zhou Buqi firmly refused.

Ning Yaxian looked suspicious, "Really?"

Zhou Buqi is not a scumbag who loves to lie, so he said sincerely: "I really didn't move my hands, I just moved my mouth. Last Friday we went to the movies and sent her home. I kissed her at the door, and she He gave me a hard look, and ran away without saying goodbye."

Ning Yaxian said angrily: "How can you bully people like this?"

Zhou Buqi had a lot of doubts in his heart. Seeing her strange appearance, he lowered his voice and asked, "Yaxian, what's the matter with your sister? I feel...I feel that she is like a Like a big girl, not like a young woman at all."

Ning Yaxian blushed suddenly, "I won't tell you."