Top of the big era

I thought it was a casual chatter, but the "Sohu Helo" proposed by Lao Zhang casually provided Zhou Buqi with a new idea.

Rainbow Helo works pretty well.

It was launched more than a month ago. According to current statistics, the number of new users through Rainbow Helo has exceeded 4 million, and the daily activity has increased by 1 million.

As long as enough time is left for Rainbow Helo, I believe that more 51 users will be introduced to their own platform through this product.

Slight changes to the product are perfectly acceptable as long as the rainbow Helo does not destroy all the attributes and functions of the original Helo. Even if Rainbow Helo really adds pop-up windows one day, the address and advertisement of Space 51 will pop up, which is tolerable.

There is no strong competitive relationship between 51 and Ziweixing.

The original version of Helo is very simple, without pop-up windows, giving people a refreshing and comfortable experience. The design of Rainbow Helo has many tricks. If there are too many tricks, it will inevitably lead to complex products and less smooth operation. Once pop-up ads are added, users may be disgusted.

At this time, the user has already established a friendship relationship on Rainbow Helo, and does not want to leave this product easily. As you get older, you will gradually get tired of the complexity of Rainbow Helo, and you will throw yourself into Helo's arms.

The domestic market is huge, and it is impossible to have only one social product.

Even ten years later, with QQ and WeChat, there will still be many niche and interesting chat software to meet the needs of some users, such as Momo, Tantan, Michat, Soul, DingTalk and the like. Even QQ and WeChat are divided into user groups. Teenagers prefer to use QQ, while mature people use WeChat.

The fundamental reason is the complexity and diversity of human nature. They have various aesthetic preferences and product needs.

However, Tantan, Secret Chat, Taqu, Shudong, Fanyou and other products have too few users. Without the support of a huge user base, no matter how good the product is, no matter how novel and interesting the function is, it will be difficult to promote it.

This has led to the early death of many excellent products.

With the initial success of the Rainbow Helo experiment, and the Sohu Helo that Lao Zhang casually mentioned, Zhou Buqi found a new direction.

Ziwei Star should be open!

Open up to the market with a bigger mind!

Not only can rainbow Helo be allowed to exist, but it can also be opened to more magically modified Helos!

Both QQ and WeChat are highly closed products, and they are played by themselves.

This is obviously not the gene of Ziweixing.

Helo's API can be opened up to the greatest extent, allowing domestic entrepreneurial teams to participate. As long as the bottom layer of Helo is not modified and Ziweixing's interests are not violated, random magic changes should be allowed.

For example, chat in the same city and launch Helo in the same city;

Such as anonymous chat, launched anonymous Helo;

Such as dating and chatting, launching Momo Helo;

For example, marriage and love chat, launching blind date Helo;

For example, after reading the instant chat, the secret chat Helo was launched.

You can even cooperate with Ali to launch a version of Taobao Helo!

Alibaba owns Aliwangwang, but this is a chat software specifically for Taobao transactions. The usage rate is very low, and users only use it when shopping online.

As a result, Ali Wangwang's product positioning did not meet the initial expectations, and it was unable to produce the effect of Wangwang draining Taobao. Instead, Taobao drained Wangwang.

The market reaction and the design concept are completely opposite.

In the final analysis, the user base of Ali Wangwang is too small, and the frequency of online shopping is too low.

If a Taobao Helo is launched, this will be different.

First of all, Taobao Helo can connect with Ali Wangwang. During online shopping transactions, Ali can provide Taobao Helo with the same security protection as Want Want.

Secondly, during express delivery, users do not need to log in to Want Want to understand the logistics information, and can directly use Taobao Helo, which is simple and convenient.

Third, Taobao Helo can also use all the functions of Helo normally.

When not shopping, users can freely chat, send text messages, log in to Moments, and use the functions of the gold coin wallet through Taobao Helo.

The existence of Taobao Helo itself is to remind users that they can go online shopping. Even Taobao Helo can pop up a window, just like logging in to QQ will pop up QQ News. Log in to Taobao Helo, you can pop up the Taobao mini page, and you can complete the drainage of Taobao.

In this way, Ziweixing can use the hands of other companies to launch more and more interesting magical changes Helo, and lock users in Helo.

Other companies can also divert traffic for their own products in the corresponding magic modification Helo.

It can be regarded as what each needs.

In the current social software market in China, QQ is still firmly in the dominant position, Helo is the second in the country, and there is still a gap of 10 million DAU between the two sides.

Those who travel a hundred miles are half to ninety, and it is really difficult to complete the quantitative supplement and then surpass the last 10 million DAU.

With this new idea, the opportunity really came!

If it does not surpass QQ this year, it is very likely to complete the overtake next year.

This is like the operating system of a smartphone, the same idea that Google surpasses Apple.

Apple first introduced the intelligent system, which is fully enclosed. Google then adopted the diametrically opposite idea, which is fully open, opening the Android system to developers all over the world.

Then, the number of users of the Android system quickly surpassed that of the Apple system.

Zhou Buqi thinks this idea is very clever.

As long as this strategy is successful, Helo will be invincible in the domestic market. Ten years later, Penguin was also frightened, fearing that a product would suddenly appear and defeat both QQ and WeChat.

But under this line of thinking, there is no need to have such worries at all.

Zhou Buqi put down all the work in his hand, shut himself in the office to write and draw, and conceived silently.

At around three o'clock in the afternoon, Zhang Yiming and Fu Hongliang were finally called.

expounds this point of view.

"Ziweixing should be more tolerant, diverse and open!"

"Between two points, the line segment is the shortest. Obviously there is the shortest route, and no one wants to make a big circle."

"If Helo opens up the API, entrepreneurs will not build an independent chat software on their own when starting a chat software business, and then compete with the giant Helo. This is hell-level difficulty. Who In contrast, using Helo’s existing resources and using Helo’s API to launch a modified version of Helo, relying on Helo’s original huge user base and relationship network is the best choice for starting a business. As long as the product With that in place, it’s easy to roll out a modified version of Helo with new features.”

Stimulated by the excited dopamine, Zhou Buqi felt that every cell in his body was beating, as if he had just had a good time in the office with two little secretaries in his arms.

Fu Hongliang was dumbfounded, dumbfounded at Boss Zhou's train of thought. After all, his level is relatively low, and he doesn't have much contact with the big boss.

But Zhang Yiming quickly understood this idea, and said in a deep thought: "Indeed, this way, it is also user-friendly. If there is only one Helo on the market, no one can change it if they want to. He may not like it." The function of Helo can only be used, which is a semi-active and semi-passive choice. With the magic modified version of Helo, the right to choose is greatly increased, and more new ways of playing can be added for users.”

Zhou Buqi said: "That's right, the bigger the company, the more prudent it is to be safe and innovative. This model can solve the problem of lack of innovation that Helo may have in the future."

Even the iPhone, the leading smartphone. When you are a fledgling, you can be bold and innovative, be aggressive, and break the blockade of giants through continuous innovation. But the iPhone has become a giant and the number one in the industry, so it is necessary to be conservative. Anyway, it is the number one, and we must not innovate and make mistakes, and lose the number one throne.

In contrast, there are many innovations in Android. Since iPhone4, almost all the new functions on Apple mobile phones have been learned from Android.

Why is Android more innovative?

Because the Android system and the Android phone are separate.

It is enough for Google to hold on to the Android system. If the system is opened up, there will naturally be countless mobile phone manufacturers who will continue to innovate in order to compete for market share. Even Samsung, the world's number one, has to constantly innovate. It has also vigorously promoted iris unlocking and created the era of folding screen mobile phones.

The innovation has succeeded, and this honor belongs not only to this mobile phone manufacturer, but also to Google's Android system!

Google didn't have to do anything, and the halo and fame came. Holding Android in hand, sitting firmly on a fishing boat, leading the innovation wave of smartphones in the world.

The same goes for Ziweixing.

But when Helo becomes the first in the market, innovation will inevitably decline. At that time, we must be wary of other new products surpassing ourselves through strong innovation.

The modified version of Helo can solve this problem.

It is not convenient for Helo to be innovative, and you can play casually through the magic modification of a third-party company. If the innovation succeeds, it increases user activity for Helo and creates a good name for Helo; if the innovation fails, it is the fault of the third-party company and has nothing to do with Ziweixing.

Ziwei Star owns Helo, which encourages other companies to continue to innovate and make a magic version of Helo, and its position in the industry will be as stable as Mount Tai.

Zhou Buqi said: "Rainbow Helo is an experiment of ours. So far, the results of the experiment are still very good. At the beginning, I only regarded this product as a one-time aid. Now it seems that it may not be possible to follow this path. Keep thinking. No matter what, Penguin is a social giant in China. If you repeat the path taken by others, you can only follow behind. If you want to surpass, you have to take a different path. They go to the left, we go to the right! They Close it, let's open it!"

Zhang Yiming does not look like a young man at all. He looks mature and serious, as if he is in his 40s or 50s. He said unhurriedly: "This is a major strategic adjustment, so don't be rash. Rainbow Helo is not enough as an experiment, and more experiments are needed. several times."

Zhou Buqi waved his hand, "Okay, let's make a plan according to this idea! Well, remember to keep it secret."