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David Dunn has more influence in football than David Gill.

Back then, it was David Dunne who advocated reform and founded the Premier League.

In G14, which promotes the establishment of the European Super League, David Dunn is eligible to be the rotating chairman. David Gill lacks such qualifications and can only be the vice chairman.

In the English Football Association, David Dunn was previously a director, executive vice chairman, and second in command. After he withdrew, David Gill was filled in, and the positions were only director and vice chairman, ranking five or six.

Some time ago, in the Premier League double red meeting, Manchester United defeated Liverpool 3:1. Liverpool coach Benitez complained after the game, saying that David Gill manages Manchester United and the Football Association at the same time. Will there be a conflict of interest? In fact, it is ironic that the opponent is both a referee and an athlete.

David Gill replied: "My appointment is the result of the selection of other CEOs in the Premier League."

You know, he is just a candidate to succeed David Dunn.

Before that, no one would question David Dunn.

Arsenal's recovery was brought about by David Dunn. He overcame all opinions and recruited Wenger from the Japanese J-League and appointed him as the team's head coach. He also successively took more than 20% of Arsenal's shares, but these shares were later sold to Russian billionaire Usmanov.

David Gill: "He's been pushed out of Arsenal, but he hasn't given up yet."

"Didn't give up? Want to help the rich Russians further increase their holdings and then control Arsenal?"

"That's right, Usmanov set up a red and white company... You know, Arsenal's jerseys are red and white. He wants to use this company to further acquire Arsenal's shares, and then gradually control the This club. After David Dunn left Arsenal, he accepted Usmanov's invitation to serve as the chairman of Red and White Holdings."

"That's not easy!"

Zhou Buqi shook his head.

The environment at Arsenal is too complicated. From the board of directors to the management, especially Professor Wenger, they all support the American rich man Kroenke. If not, Dad, as a gun fan for nearly 20 years, would buy Arsenal instead of Manchester United no matter what he said.

David Gill said: "It is indeed very difficult. Recently I heard that Kroenke has more than 60% of the shares controlled. He has completely controlled Arsenal."

Zhou Buqi sighed, "That's a miser, Arsenal's nightmare is about to begin."

But this kind of thing is not easy to say.

Selling Arsenal to the Americans, even if the other party is stingy and sucking blood, at least the foundation of the club is stable. If it is sold to a rich man in Russia, even if a large amount of capital will be injected in a short period of time, the foundation is very unstable. After Russia invaded Georgia this year, Anglo-Russian relations took a sharp turn for the worse.

"Well……"

Zhou Buqi thought a lot in a daze.

Yes, under this general environment, will David Dunn help the Russian rich buy Arsenal?

It's not bad if you don't dodge!

From this point of view, Wenger's choice is reasonable, the lesser of two evils.

David Gill then confirmed his thoughts, "Some time ago I heard someone say that he wanted to leave the Red and White Company. It is said that several football-related companies have already issued offers to him. Your network If the company wants to integrate all football official websites in Europe, it needs someone who has enough influence in football to help. I recommend him."

"Well, that makes sense, can you help me get in touch with him?"

"certainly."

"In terms of position, is he okay? I'm a tech company."

Zhou Buqi is very satisfied with David Dunn.

It can be seen from his past resume.

In the early years, he had a small company, running a candy business. Later, he sold the business and exchanged it for a 16% stake in the Arsenal club, and started his football career.

He is a businessman and a reformer, as can be seen from the fact that he united everyone to end the former League One, and single-handedly promoted and developed the commercial Premier League.

In the choice of Arsenal's ownership, he also stood on the opposite side of the conservatives, sold his Arsenal shares to Russian rich men, and wholeheartedly promoted the Russian rich men to take over Arsenal.

In his opinion, as long as it can promote the development of Arsenal, whether the owner is Russian or American is important. But the resistance was so great that he had no choice but to step down.

Ziweixing's business in digital media is to a large extent to start the era of football technology, which has a strong nature of reform. For example, regarding the football official website, the football official website in the past was outsourced and operated by each club independently. What Ziweixing needs to do is to bring together all official websites and attract all fans to one platform.

In this process, the contacts and operations of football bigwigs like David Dunn are indispensable. With him coming forward, many things will be twice the result with half the effort.

Facing a boss of this level, it is definitely not enough to arrange a low position.

David Gill was very relaxed about this, and said with a smile: "He is 65 years old, even if he is assigned too complicated a job, he may not have the energy, just be a consultant or give him a very prominent title. "

Zhou Buqi knew it, "OK!"

...

The next morning, Manchester United held its first board meeting after the reorganization.

David Gill moderated the meeting.

Others' attitudes are easy to talk about, but the most important thing is JR. Zhou's speech. The boss Xiao Zhou is the real boss.

Then, Zhou Buqi made a speech that amazed everyone present, including Zhu Jun.

"Smartphones have already appeared, and the hot sales of iPhone and Aster illustrate the trend of an era. Under the influence of the Internet, the future is an era of communication. Whose information can spread more widely, whose influence and brand The higher the value."

"I sum up this as the era of the 'attention economy'."

"Movies, TV, games, comics, and the tourism industry and offline playgrounds brought about by the growth of the global economy. In the future era, there will be too many things that rob people's attention. Who can grab 'attention' ', whoever can stand out!"

"Manchester United is the best club in the Premier League. This is the pride of everyone present. However, this is far from enough! Even Real Madrid, Barcelona, ​​and AC Milan should not be the goals of Manchester United. vision. In the era of attention economy, football, as the world’s largest sport, deserves more attention from the public. And Manchester United should become the leader in the new era!”

"Manchester United's rivals are not Manchester City, Arsenal, Liverpool, Real Madrid, Barcelona, ​​Bayern Munich. Manchester United's rivals should be the Olympics, it should be video games, it should be Disney, Time Warner, MySpace and Facebook. Manchester United should compete with the world. Compete for the most attractive entertainment companies! Go grab the public's 'attention' with them!"

"We must make every fan regard Manchester United as a monument in the football world, and let every player dream of playing in the Theater of Dreams. Even if he is a non-sports fan, let him think of football and even the sports industry. At that time, Manchester United was the first brand that came to mind. It’s like Coca-Cola is the first thing that comes to mind when drinking a drink.”

"Football is football, but football is not just football. Football should be higher than football. Just like what happened in Russia and Georgia a few months ago, all clubs and players expressed their opinions one after another, which is very good."

These words really showed Boss Zhou's ambition.

This is to make Manchester United the most influential and appealing sports brand in the world! Just like Disney in Hollywood, it's not just cartoons, it has penetrated into every aspect of life.

At the same time, the reform intention in these remarks is also very strong.

Football is not pure football anymore.

Ferguson looked less than happy.

San Dezi knew about Boss Zhou's strategy and would not start Manchester United's reform in the short term, so he smiled and said, "Football should actively participate in world peace and advocate anti-war..."

Zhou Buqi was speechless.

Depend on!

Do you think this is what the boss said?

Who will fight who between Russia and Georgia? This kind of geopolitical matter is extremely complicated. How can we outsiders comment on it? Who is righteous and who is evil, does this have anything to do with Manchester United? Even if it matters, can Manchester United control the situation?

What Manchester United can do is to follow the trend and rush forward to catch the heat!

Europe is no different than the Middle East or Africa. Wars in Europe can affect the world order and will attract global attention.

If the football world gets involved, it will be able to catch up with the heat of the war, and let all the people who pay attention to the war in the world also pay attention to football. If Manchester United is the most active and active one, wouldn't this "attention" be attracted?

However, he dare not say such politically incorrect words on the board of directors.

San Dezi has worked on Wall Street for many years and has the advantage of being mercenary. Unlike Ferguson and David Gill, there may really be some feelings that football can replace war.

You can communicate with San Dezi in private later.

War and geopolitics are so far away from Manchester United. Not to mention Manchester United as a club, even if the entire football world is put together, it is impossible to have a slight influence on this kind of international event.

If it doesn't matter, you must actively express your position and actively build up the popularity.

If there is an impact, then you can't talk nonsense, and you must express your position carefully, so as not to get burned.

If you want to use media communication to attract the public's attention, the most important thing is not justice, not facts and truth, but to find a point of empathy with the mob.

This is a professional media operation, and it needs professionals, preferably from Hollywood. Hollywood is best at playing this when it comes to movie promotion. For example, to promote the "Iron Man" movie, you can find a few disabled children and parade them in "Iron Man" suits to show your love.

Ordinary people like this the most, they can empathize with the flood of love, and they are so moved. I think the film crew is so caring, helping disabled children realize their dreams, I really should support it.

The professionals saw it and couldn't help but applaud. It's really a circus performance in the new era. It's so exciting that tickets can be sold.