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This Kim Jong Hyuk is a Korean oppa, very handsome.

This is a great advantage. Like Ziweixing's Ji Zian, he can speak for himself. As a business, hiring spokespersons is essential for brand promotion.

However, large companies are very cautious in choosing spokespersons. Nowadays, there has been a trend in the technology circle, that is, the boss is the spokesperson, and the boss uses his personal charm to promote the company.

The most typical example is Microsoft. When Microsoft was doing TV commercials, the person who acted like a TV shopper was its founder and president Ballmer.

Then it was a huge success.

Entrepreneurs are often thoughtful, in-depth, experienced and knowledgeable, and their personal charm is far beyond that of celebrities.

However, Zhou Buqi was not at ease if he had to bet all his Korean business on Kim Jong Hyuk. This guy is quite good-looking, has a good family background, and is connected to the Hyundai Group, but starting a business is too risky.

You can't always put your eggs in one basket.

There is a more important point, Zhou Buqi is prophetic.

He doesn't know much about South Korea's Internet industry.

However, we know that South Korea has two well-known Internet giants, one is Naver for search, and the other is Kakao for instant messaging. Both companies are very famous, Naver is as famous as Baidu, and Kakao can be called the Korean version of WeChat.

Now, the wave of mobile Internet has just arrived, and Kakao company should not have appeared yet. In South Korea's Internet industry, Naver is the only one.

But there is one thing that can be put to good use.

Naver’s founding team was divided, and a group of people left. And this group of people who left started their own business again, and the company they created was Kakao!

You can follow this line to find it.

Find out the despondent team that was squeezed out of Naver and fell into a trough in life, and then focus on supporting and training them.

This is much more reliable than the Jin Jonghyuk Chen Dong found.

This idea is correct.

In later generations, South Korea has three major Internet giants, namely Naver for search, Kakao for instant messaging, and Coupang for e-commerce.

The most successful company is Kakao. It only took ten years to become a new chaebol. The founder once defeated many old chaebols and became the new richest man in South Korea.

Since it is a chaebol, it must have close ties with the entertainment industry.

The founder was once an employee of Samsung, and he probably learned it from the Lee family. He ambitiously acquired South Korea's largest entertainment company, S/M. I guess I have worked hard all my life and want to enjoy myself in my old age. Then he was investigated by the authorities for tax evasion and antitrust, and he had no choice but to resign in despair.

Zhou Buqi wanted to chat with Jin Jonghyuk for a few words, but it turned out that this guy spoke fluent Japanese and no English. There was nothing I could do, so I just gave him a few words of encouragement and ignored him.

Just let him make the Korean version of Jingtao.

In the Korean market, you still have to approach it according to your own ideas! If you have foresight, you must not miss it.

Next, it’s time to communicate in Chinese.

Zhou Buqi asked: "The largest Internet company in South Korea is called Naver, right?"

Chen Dongdao: "Yes, they are among the earliest search companies in the world."

Zhou Buqi pretended to think, "I remember...this company had internal strife last year or the year before?"

Chen Dong was much more considerate than Tang Binchen. After all, he was a member of the Ten School Entrepreneurship Alliance and was more concerned about Boss Zhou's industrial layout, so he investigated the Korean market more deeply and immediately said: "It seems so. They broke up last year and it was quite a sensation. has caused a lot of controversy. Well, in fact, the name of this company is NHN, which was formed by the merger of online game companies Hangame and Naver. These two teams have serious differences and conflicts in business. The original Hangame That group of people was pushed out and left.”

Then, Chen Dong spoke a few words in Japanese to Kim Jong Hyuk, and then Kim Jong Hyuk took the order and left.

Zhou Buqi asked: "What are you doing?"

Chen Dongdao: "I asked him to check the information. I can't tell you the details about South Korea."

Zhou Buqi nodded, "If we want to develop the Korean market, since we don't have a suitable team, it would be best to find an existing mature team with successful experience."

Chen Dong felt that Boss Zhou's ideas were always so strange, "Go and contact the team that was excluded?"

"right."

“Investing in this team is more difficult than investing in new people.”

"That's not necessarily the case." Zhou Buqi smiled, "It's difficult to switch from extravagance to frugality. It's time to make a move at this time. The newcomers haven't been extravagant, so they don't have that much motivation."

Although Chen Dong is more optimistic about Kim Jong Hyuk, the younger Korean brother, he cannot object to Boss Zhou's opinion.

Tang Binchen said from the side: "South Korea's game industry is very developed."

Zhou Buqi said: "Well, many of the special effects production of domestic blockbusters are sent to South Korea. Not to mention the creativity, the exquisiteness of the game graphics is far ahead of the domestic ones."

Tang Binchen smiled and said, "I heard that you were inspecting the game industry in the UK?"

"how do you know?"

"What Lu Qi said last time."

"The UK should focus on developing the game industry." Zhou Buqi certainly knew that this was an industry full of potential. "Let Changyou and The9 explore the way first. In the past, games were played on computers. When the performance of smartphones improves, As it gets better and more popular, mobile games should become mainstream."

Tang Binchen asked: "Won't Ziweixing end up personally?"

Zhou Buqi glanced at him, "Games are different from search, e-commerce, instant messaging, etc. These fields have clear tracks. Whoever seizes the track first will have an advantage. If you seize the opportunity, even if you are behind, It is difficult to gain market share if the product you release is better. But games are different. There is no track for this thing. You have to constantly introduce new products to stay competitive. Whoever's game is more fun will stand out. There is no priority."

Only then did Tang Binchen understand Boss Zhou's overall thinking.

Ziweixing doesn’t want to end up being an e-commerce business because it’s too difficult, so it will first explore slowly and cooperate with JD.com to do on-campus group purchases. As for the game... don't be too hasty, good steel should be used on the blade.

Use the current superior forces to seize some advantageous tracks. The game track changes so much that when you enter the game is actually the same, there is no priority.

Zhou Buqi said with a smile: "But the game industry in South Korea is very developed, and there are game companies everywhere. The Korean companies that are supported must have game business, and they can do it without restrictions. They can do whatever they want. However, there is one thing to note. , the Korean business will only be for mobile phones."

Tang Binchen was a little surprised. This was different from Japan's layout. "Only doing mobile phone business?"

Zhou Buqi said: "There is no way. We are borrowing other people's hands to do things. It is different from doing it ourselves. The realization and execution of many ideas are definitely not as good as our own. If computers and mobile terminals are used together, then The investment is too big. If we only do mobile phones, we won’t lose much if the investment fails.”

After a while, Kim Jong Hyuk came back.

It's a pity that he doesn't know any English and can only speak Japanese. Tang Binchen and Chen Dong's Japanese was not very good, so they hired an assistant who was proficient in English from the office to help translate, and then the communication was completed.

It is said that South Korea's Internet giant NHN is composed of the game business Hangame and the search Naver. The founders of the two businesses are Kim Beom-soo and Lee Hae-jin respectively.

The contradiction is not that serious.

The relationship between the two is very good. They were both employees of Samsung before, and later they both resigned and started their own businesses.

However, in the early days of the merger, it was Jin Beomxiu's game business that was more powerful. It mainly produced online mini-games and was NHN's main source of revenue. But within a few years, the search business took off and became a giant in one fell swoop.

The revenue-generating ability of the search business is far beyond that of the online mini-game business, and can even reach a hundred times as much. This is very embarrassing. Li Haizhen didn't need to exclude her. The eyes of her colleagues, the allegiance of her subordinates, the right to speak in the board of directors, the power structure of the business... Under various conditions, Jin Fanxiu was almost ignored and became an idler.

I can only leave with a few confidants.

After leaving, start a new business.

Jin Fanxiu is a game fan, and he especially likes to play games. He led people to make several web game projects, but they were all tepid and failed to get off the ground. I also want to promote it on Facebook. But the most popular games on Facebook right now are "Parking Space" and the farming game adapted from "Farm Farm".

After several projects in a row without success, there was nothing we could do.

Jin Fanxiu's team has now disbanded, and he now spends his days at home reading, exercising, watering flowers, and taking care of his children.

"Okay! Okay!"

Zhou Buqi was very happy after hearing this story. The worse Jin Fanxiu's life is now, the greater Ziweixing's chances will be.

There has been news from Google.

With the hot sales of Aster, the world's first Android phone, many mobile phone manufacturers around the world have joined the Android camp, including South Korea's Samsung and LG.

Next summer, Korean smartphones will be available for sale.

Once local mobile phones appear, the market can be opened up and iPhone and Aster can be allowed to enter the Korean market. By then, smartphones will be able to flourish in South Korea.

South Korea's mobile network facilities are very advanced. The speed of 3G network is not much slower than the domestic 4G network. Unless you watch high-definition videos, you can do anything else.

In this way, the mobile Internet market can be launched.

Zhou Buqi has to hand over this task to Chen Dong, "Are you going to do this? Go find Jin Fanxiu and make contact with him. If there's no problem, Lu Qi and I will go there."

Chen Dong happily accepted the order, "No problem. Once the investigation is clear, I will go to South Korea."

Tang Binchen said with a smile: "There are many white executives under Lu Qi."

"right."

"Bringing a few foreigners with big noses together will be more shocking and can calm them down."

"That makes sense!"

Zhou Buqi gave a thumbs up and laughed.

Tang Binchen said: "Ziweixing provides funds, resources, technology and strategic direction, and has a background in the international market. He has no reason not to agree."