Top of the big era
Chapter 1354 Verify your identity
Now, Ziweixing Japan Headquarters, Ziweixing Japan Cloud Computing Center, Jingtao, and Jieyu Media Japan Headquarters have all moved to work together in the newly purchased office building.
This is very convenient.
After chatting with Chen Dong in Jingtao, go directly upstairs to find Tang Binchen.
Compared with the difficulties in the initial stage of the Korean market, the development of the Japanese market is becoming increasingly smooth. "The Voice of Japan" has aired its second episode, which has produced a sensational social effect, and even sponsors have become popular.
The main sponsor is YikYak, and the associate sponsor is UC Beauty.
In fact, when Zhou Buqi insisted on working in the entertainment industry in Japan, he was interested in the important influence of the entertainment industry in Japanese culture, life, and work. I just want to use the sensational effect of "The Voice of Japan" to promote Internet business.
Compared with spending a lot of money on advertising, the sponsorship placement of such popular programs can move people's hearts more.
Facts also proved that Zhou Buqi’s idea was right.
This move not only helped Jieyu Media open up the Japanese market, but also allowed the Internet business led by Tang Binchen to achieve better development.
As the only Internet cooperation platform designated by "The Voice of Japan", YikYak, which was already gaining momentum, completely exploded.
In the past half month, Japanese netizens have interacted, left messages and commented on "The Voice of Japan" on YikYak, reaching 760 million! The number of registered users surged by 30 million, reaching 98 million. On the day of the second episode, daily active users reached 62 million!
In other words, with the strong promotion of "The Voice of Japan", YikYak's activity has surpassed Yahoo Japan for several periods of time, becoming the largest website.
It can be said that the "two-dimensional-animation-entertainment reality show-Internet social platform" industrial ecology designed by Zhou Buqi for Japanese business in the early days has achieved initial results!
The only regret is that the two businesses of blind box and Jingtao are a bit isolated and cannot be well integrated.
However, Tang Binchen has already taken action on this. He was in high spirits recently and said with a smile: "Don't we have a video website Niconico? We recently held a 'Blind Box Video Awards' event. We invited UP owners to take some pictures of themselves. A short video of opening a blind box is then uploaded to the website. Whoever's video has the most fans, plays and reposts may win the prize. In the end, 50 outstanding UP owners will be selected to share a prize of 100 million yen. .By the way, UP owner means the person who uploads videos and audios. It is a word coined in the two-dimensional circle, which is quite interesting."
Zhou Buqi said with a smile: "It sounds like a senior media person. The best marketing is event marketing. Especially event marketing for celebrities."
"Do you have any good suggestions?"
"It's very simple. You find two popular idols and let them play a small betting game. 20 blind boxes will be opened every day to see who can collect all the Three Kingdoms blind box figures first. The loser will Take a set of underwear photos and sell them. This will be influential. It can not only increase traffic for Niconico, but also help the sales of blind boxes. It can also stimulate the sales of subsequent photo albums, which is beneficial to the income of the brokerage company. In fact, it’s all about setting up a trap, acting, performing, and joining forces with multiple parties to gain fans.”
"Um……"
Tang Binchen twitched the corner of his mouth, feeling a deep sense of powerlessness.
He said this casually, but he didn't expect that the other party's ideas were so fast that he came up with a very creative and good idea without thinking.
Alas, the more I grow up, the more I feel that Boss Zhou is unattainable and a real business genius.
This can be considered a limitation of the times.
Zhou Buqi’s idea will become a commonplace in the field of live streaming ten years from now. But it’s only 2009, and this cross-industry collaboration model is really eye-opening.
Tang Binchen took a deep breath, "I'll do it right away!"
Zhou Buqi smiled and said: "Didn't Niconico open a live broadcast channel?"
"Well, it's turned on, but the effect is not good."
"In this way, this bet can be interacted with YikYak. Let the two popular idols post on YikYak, set a time, and go live together to unbox the box, so they can be honest. During the live broadcast, don't forget to promote it to fans. It is said that blind boxes can be purchased in large offline shopping malls, self-service vending machines, or you can go to Jingtao to place an order. After the live broadcast, cut the live broadcast content into short videos, and then promote them across platforms. One thing, more fermentation A few times, the impact is greater.”
If you are a serious actor or singer, you may be embarrassed to do such an unscrupulous way of publicity. But idols are different. The way they make money is by harvesting fans.
Idols change one after another, cutting off fans over and over again. This is their job, and the more they harvest, the better their professional ethics.
Zhou Buqi continued: "This model needs to be implemented. Once it is completed, it can be promoted to the Korean market. I heard that many trainees in South Korea have a very hard life. They do not make money if they are not popular. In order to recover the training funds, the agency They have to cooperate with designated nightclubs and let them sit on the stage at night, which is so miserable."
Tang Binchen didn't know whether to laugh or cry, "Big boss, you are so considerate of me."
Zhou Buqi coughed, "Didn't you say that you have new business started?"
"UC software."
"Is UC beautiful?"
"Yes, UC Beauty is also a sponsor of "The Voice of Japan". It has been downloaded more than 12 million times in the past half month. This is nothing, I am talking about UC input method."
Zhou Buqi asked: "From the micro-dot input method?"
Tang Binchen smiled and said: "It's not quite the same. I can only say that the ideas are similar. This was done independently by the Japanese team and is also a hot word association on the Internet. But in my opinion, the more important thing is the emoticon function. This thing fits so well Japan’s national character is so great, they like it so much.”
Zhou Buqi doesn't care about those details, "Just do it and continue to improve the functions. When the time is right, we will directly connect it to Aster and become the default input method for Aster mobile phones in Japan."
Ziweixing's business in Japan is becoming more and more successful.
UC’s software series includes the popular product UC Beauty, as well as the market-recognized UC Browser and UC Mobile Assistant. Now comes another UC input method that is about to become a hit.
That's not all.
A few days ago, the U.S. Land Corporation sent a report saying that Evernote’s financing was about to be completed. The significance of this financing is not that Ziweixing will help Evernote promote global marketing, but on the contrary, it will curb its development.
Ziweixing also has Micropoint Notes. Currently, Ziweixing International Department is developing UC Notes based on Micropoint Notes specifically for the Japanese market.
It is expected to be launched on the market next month.
But there was no definite news last week, saying that a Japanese telecommunications company, NNT_DoCoMo, was interested in Evernote and planned to invest in it and then introduce Evernote to the Japanese market.
Isn’t this a land grab?
How does this work?
The consumption power of the Japanese market is very strong, and UC Notes’ monthly subscription fee of US$1.99-2.99 is not a problem at all. As long as there are 5 million users, you can earn more than 10 million U.S. dollars every month. This business is not small.
Moreover, the cloud notebook business will be an important supplement to the cloud computing business and belongs to the field of "software as a service".
How could it be snatched away by outsiders?
It would be fine if it was an unknown small company, but Evernote is so famous. Zhou Buqi is very wary of this and cannot give the other party the slightest chance of development!
Take precautions before they happen!
The Japanese market belongs to Ziweixing, and Evernote is not allowed to come!
So Zhou Buqi gave Lu Qi a task to acquire the company Evernote at a low price. If the acquisition fails or the asking price is too high, then change to strategic financing.
One side is a Japanese telecommunications company, and the other side is the Internet giant Ziweixing.
How will the Evernote team be selected?
There is no doubt that I will choose Ziweixing!
In this way, Ziweixing can enter the board of directors of Evernote, and with financial power and a certain degree of voice, it can limit Evernote's expansion into Japan.
This move is very cruel, but it is a common tactic used by large companies to bully small companies in business.
Taking advantage of information gaps to take control of small companies.
Either kneel down and obey, or get out if you fail, choose one of the two.
It’s so rare to see inspiring stories like Meituan’s unwillingness to obey Ali’s manipulations, its anger and betrayal, and its ability to become stronger and stronger. More often than not, they died miserably at their peak, like the little yellow car.
Tang Binchen suddenly remembered something, "By the way, didn't you ask me to pick a female assistant for you? I have already found one. She is a senior student in the Department of Economics at the University of Tokyo and is interning in the company."
"Oh, how was it?"
"Very good, top student, standard American English."
"Any more?"
"When she was in her junior year, she and her classmates created a school magazine, which was quite thoughtful."
"Any more?"
"Well..." Tang Binchen hesitated, "I'm definitely not good at computer programming, but I'm sure I'll be able to operate it skillfully."
Zhou Buqi almost died of anger, thinking, is this what I asked? He could only continue to remain calm, "Is there more?"
Tang Binchen secretly figured out what the big boss meant, and tentatively answered: "She is a very beautiful girl. The University of Tokyo selects the campus beauty every year. She participated once and won the championship."
Zhou Buqi's face looked a little better, "Is there any more?"
Tang Binchen almost fainted and could only say: "Anyway, the conditions are pretty good. Why don't you bring me here to meet you?"
Zhou Buqi sighed.
I just feel like it’s not okay to let a man do this kind of thing, it’s too careless.
What is the most important thing when looking for a female assistant?
Do not you know?
Comparison is so serious in Japan. In order to buy a brand-name bag, girls may work part-time in middle school. A senior girl has a lot of dark history.
If you don't prove your true identity, how can you guarantee your character?
If this kind of thing is left to Xu Baihui and Ning Yaxian, it is guaranteed to be done properly, and they will find seven or eight yellow-flowered girls for them to choose from. Tang Binchen is so good. He has selected all the people, but he has not yet verified his identity. Isn't this nonsense?
However, Zhou Buqi couldn't go into too much detail about this kind of thing, so he waved his hand and said, "Forget it, no need. I've already found someone in China, from the Japanese Department of the School of Foreign Languages. She is enough."
The one he was talking about was the new secretary Ning Lu. She did not go abroad because of her passport.
Tang Binchen was slightly startled, "What about this?"
Zhou Buqi said: "You can keep it for yourself."
"Isn't this appropriate?" Tang Binchen was embarrassed.
Zhou Buqi was surprised, "What's inappropriate about this?"
Tang Binchen said: "The company's regulations state that executives are not allowed to find young and beautiful female assistants or secretaries. If they are, they must find older sisters with stable marriages."
Zhou Buqi smiled and said: "That's a domestic requirement. Ziweixing will be split up soon, and you will belong to Ziweixing International from now on. There is no such restriction on overseas business. It's okay, you can use whoever you like, no So many restrictions.”
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