Top of the big era

The Spring Festival is coming soon, and Zhou Buqi needs to get things done in the UK quickly.

I went to London and met with the design teams of 7 private yachts.

For many designers, they may never be able to participate in the design of the world's top and most luxurious private yacht project in their lifetime, so they will pay special attention to it.

For this project, they have devoted all their efforts in the past few months.

But it's different for Zhou Buqi. It's just a boat. You can simply go through it and pick a design you like. Those subtle details that designers regard as achievements are actually not important at all. The main thing is to look at the general direction.

Zhou Buqi took his two secretaries, as well as Xue Baoshan and Zhen Yu, as judges to listen to the seven plans and choose from them.

This process is very long.

The time reserved for each program is 15-20 minutes.

In fact, in Zhou Buqi's opinion, 3 minutes is enough for each plan. But Senior Sister Zhen Yu disagreed, saying it was too disrespectful. It only took a few minutes for you to veto the plan that others worked hard and spent hundreds of hours on. It seems too arrogant.

So I set aside 2 hours.

It took a long time, and the girls were mesmerized by the exquisite, majestic and dreamlike private yacht designs. Even Sister Bao looked infatuated.

Zhou Buqi is less emotional.

Just a ship.

With a shipbuilding budget of US$280 million to US$320 million, with such a large amount of money, and the top private yacht design teams in Europe are hired, what else can you choose? Even if you pick the worst and ugliest one from these 7 plans, once the yacht is built, it will definitely be beautiful and shock the world.

So when listening to these design proposals, Zhou Buqi's focus shifted somewhat.

Every time a question is asked, the origin and background of these designer teams will be asked.

Then, I really made a great discovery!

Almost all the core members of these designer teams have experience in the luxury goods industry, including Chanel, Dior, LV, Ferrari, Lamborghini...

yes!

Private yachting is a niche and niche industry. Usually, if you don’t take orders for three years, you will have to take orders for three years. In such an industry, it is difficult to cultivate talents belonging to the industry from scratch. The best and experienced designers are all transferred from other industries.

For example, the designer of Hermès bags.

It seems that designing bags and designing yachts have nothing to do with each other, but they are essentially the same. The essence of design is creativity, and the core of creativity is aesthetics.

You must have the highest level of aesthetics to design eye-catching products.

Of course, aesthetics cannot be too artistic.

For example, many artworks and oil paintings are very ugly. The paintings of Van Gogh or Picasso in their peak period are just like the graffiti of a seven or eight-year-old child, and they are not as good-looking as the paintings of the students who took the entrance examination of the Academy of Art. Another example is calligraphy, ancient times They are all literati calligraphy rather than artistic calligraphy, so the writing is beautiful. However, as the writing function of calligraphy deteriorates and gradually becomes an art, the trend changes. The more calligraphers write, the uglier they are, and the more primitive they are. The calligraphy of scholars and quacks is more beautiful.

This is too high-end and seriously deviates from popular aesthetics.

Although a private yacht is a private product, it is not a private collection. It is to be displayed in front of the public. The design cannot be too artistic. Art and market must be combined, and it must be acceptable to ordinary people and make them envious and enviable. Marvel and worship.

If the design is too high-end and cannot be understood by the public, it would be too shameful for the yacht to be ridiculed by people all over the world after it is built, saying that Boss Zhou is stupid and has too much money to build an ugly yacht.

In this life, Zhou Buqi’s experience, experience, knowledge and social connections are far stronger than those in the previous life. The more he has experienced and seen, the easier it will be to find insights from the details.

What he immediately thought of was the Aster phone!

The sales volume of Aster mobile phones is far lower than that of iPhone. One of the most important reasons is that the design of the mobile phone is not as beautiful as iPhone.

Comparing them together, the iPhone is like a work of art, while the Aster is just a mobile phone. In terms of design logic and shape structure, it is no different from the feature phones and multimedia phones of the past.

Zhou Buqi immediately thought of another thing.

It is said that after Steve Jobs passed away, there were many problems with the product design of the iPhone, which caused the stock price to grow relatively slowly. The successor CEO, Cook, is a standard professional manager, not an artist.

In order to solve this problem, Cook offered the highest salary in Apple's history and poached the female CEO of luxury brand Burberry.

Burberry sells clothes, bags, and accessories, just like Chanel and LV.

It's not even close to the cell phone.

But design, aesthetics, and understanding of art are common.

Sure enough, under the leadership of Burberry’s devil, the iPhone finally made epoch-making design changes. The Home button in the Steve Jobs era was cancelled, the era of notch came, and Apple reached a new height of $1 trillion in market value.

As soon as he thought this, Zhou Buqi took action immediately.

It is said that the introduction of the design plan will be paused for 10 minutes.

He immediately called Zhou Shaoning and told him about the designer.

"Designer?" Zhou Shaoning smiled, "Our team has more than 10 designers, all of whom have rich experience in mobile phone design."

"Mobile phone design... Lao Zhou, times have changed. The mobile phone designs in the past were so low! If we still follow this idea, our mobile phones can only blindly imitate the iPhone and cannot lead the trend in product design. ."

"Setting the trend?"

"At least we can't keep copying the iPhone. We just copy whatever new models they come out with. We won't be able to build a high brand. We still have to take the initiative."

Zhou Shaoning was puzzled, "How to do it?"

Zhou Buqi said with a smile: "There is an industry that can lead the world's trends almost four times every year, once in spring, summer, autumn and winter."

"what?"

"Clothes! Spring conferences, summer fashion shows, autumn and winter."

"ah?"

Zhou Shaoning was confused.

Zhou Buqi said: "Luxury, fashionable clothing and bags can always lead to global trends. Why? Because their designers can grasp the pulse of the times and feel the latest fashion in the world. Cultural and artistic aesthetic trends. This is actually no different from mobile phones. Aster mobile phones will also launch one or two new phones every year."

Zhou Shaoning understood what he meant and was shocked, "You mean to hire outsiders to design mobile phones?"

Zhou Buqi said: "We should find designers who best understand the world's cultural trends to design mobile phones, rather than using the traditional, conservative and uncreative design solutions of the past."

"Well, this idea is a bit...a bit..."

"I was attending a design meeting for a friend's private yacht. I just learned that most of the design teams of those luxury yachts have experience working in luxury brands. The aesthetics are common."

Zhou Shaoning said maturely and solemnly: "This is a bit risky."

Zhou Buqi smiled and said: "It doesn't matter, you think about it again. Anyway, I have feelings and I will act immediately."

"you?"

"Well, I will ask someone to find out which big boss in the luxury goods industry is a Manchester United fan. I will invite him to join the board of directors of Manchester United and provide suggestions for Manchester United's stadium renovation, billboard design and planning, and many other aspects."

"I can't compare with you." Zhou Shaoning sighed and admired him very much. He originally thought that this kid bought the team just because he wanted to have fun after having money. After getting to know more about it, he discovered that it was not the case at all. He said with emotion: "You can play so many tricks in football, and it is not only integrated with the Internet, but also integrated with the luxury goods industry. Your thinking is really hard to keep up. You have to let me digest it."

This reminded Zhou Buqi again. He immediately started to associate and slapped his thigh, "Yes! Cooperate with luxury brands! Manchester United will launch new jerseys every season. Don't let Nike's team design them in the future. Go to luxury brands." Brand, this idea is right!”

Just like the later Real Madrid jerseys, several classic versions were designed by designers of luxury brands, such as the famous Japanese master Yohji Yamamoto.

This thing is indeed common.

The call ended here, and Senior Sister Zhen Yu tilted her head to look at him with a smile, "By the way, Manchester United wants to produce blind boxes."

Zhou Buqi said: "Yes, one set will be produced for the first team every season, starting from next season. Each set of blind boxes has collection value, and each set has 2-3 hidden legends. Star."

Zhen Yu blinked and said softly: "When will it start?"

Zhou Buqi said: "After the Spring Festival, Chaowan Commune will have a new general manager. Come and study it together. Well, the new general manager is Shi Jinglin's sister, named Shi Jingmei. She used to study in the UK. ."

The global nature of blind boxes is not strong enough. The Three Kingdoms series of blind boxes, which are mainly promoted to the Japanese market, are designed by Japanese designers. Manchester United’s star blind box still has to come to the UK to find a designer.

"Didn't you listen just now?"

"What?"

"That British designer team just now."

Zhou Buqi was a little embarrassed, "These British people speak weird English. I can't understand them if they speak too fast."

Zhen Yu pursed her lips and said, "They are complaining, saying that if they don't take orders during the economic crisis, the company will not be able to continue operating. I hope we can help and help them win the bid."

"Um?"

Zhou Buqi raised his eyebrows and heard something in her words.

Xue Baoshan added, "The British designer team just now has three people in total. One is from the Rolls-Royce design team, one has been an assistant to the fashionable men's clothing brand Paul Smith, and there is a BDP architect. The designers of the firm once participated in the design of the National Museum.”

At first glance, it sounds like a ragtag group of people. In fact, they are all elites from their respective industries who started their own business and started a private yacht design company.

Such a group of people can even design a private yacht. Isn’t it easy to design a blind box?

Traditional toy designers make toys just like mobile phone designers make mobile phones.

Many times, this kind of cross-border design can better combine the characteristics and advantages of various industries and burst out more exciting ideas.

Zhou Buqi nodded and agreed, "Well, this suggestion is very good, so let this British team fail. Either go bankrupt or switch to designing blind boxes! Blind boxes are not something that exists in the UK yet, so this is not the case. It is a first of its kind and can show their personal value."