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At the end of the year, Zhou Buqi was in charge of the capital headquarters.

Domestic matters are basically not reported to him. This just demonstrates Zhang Yiming's ability and responsibility. Not reporting it shows that Zhang Yiming has taken the responsibility for the matter.

The presidents of many companies are so screwed up that they report everything big or small to the chairman. If they don't report in person, they just type documents into the chairman's office and ask for his signature.

If the chairman signs it, it means that he is informed and takes responsibility.

Zhou Buqi hadn't realized this before.

When he went to Hong Kong Island some time ago, he went to visit the richest man Li, and learned several tricks from him - businessmen have no territory, tax-based business, hard work does not make money, no signing, etc.

"Not signing" does not mean never signing. In terms of financial and personnel appointments, the chairman still needs to sign. Not signing refers to business operations.

If you can do something, do it; if you can't, don't do it.

To confirm the power is to confirm the execution power obtained.

There can't be people doing things, and people who don't know the details are gesticulating. When you delegate power, give it the fullest authority. Don't give half and take half away, and don't impose too many restrictions. Once you have confirmed authority, you can do things freely and be more likely to succeed. You can also avoid shirking responsibility after making mistakes.

Zhou Buqi used to feel that he had to do his duty and work harder, so he had to sign dozens of documents every day. Now I have experience.

No wonder Hong Kong businessmen are so leisurely. They play golf every morning, read newspapers in the morning, get massages at noon, drink tea in the afternoon, have massages in the evening, and socialize in the evenings. (regular massage)

It turns out that their management mechanism is more advanced.

So after returning to the headquarters, Zhou Buqi immediately adjusted the mechanism of Ziweixing.

Unless it is project expenditures of more than 100 million yuan or personnel changes above M6 that require his signature, he will not care about other matters. It is enough to reach the level of Zhang Yiming, He Yang and Xu Liangjie, and he is not allowed to report here.

However, some important things about overseas business will still be reported.

Zhou Buqi was preparing to go to Magic City to pick up Wen Zhixia and Ning Yaxian, who were returning to Northeast China to prepare for the New Year, when they received two pieces of news from Japan and the United States respectively.

First there was a call from Tang Binchen.

"Ameba is going to cause trouble."

"What?"

"It's the local social networking site we invested in before, which is blog and SNS. YikYak relied on them to help us introduce interpersonal relationships in the early days."

Zhou Buqi said: "I know, I'm asking what you want to do?"

Tang Binchen said: "They also want to launch a Twitter-like sub-site to compete with YikYak for the market."

"Isn't it?" Zhou Buqi felt a little incredible, "I remember, didn't we get 32% of the shares? Are we going to fall out?"

Tang Binchen coughed slightly, "The main reason is that the other party wants to introduce YikYak's resources and traffic, but I don't agree."

Zhou Buqi laughed twice.

This is not surprising.

YikYak didn't take off before, relying on celebrity users and traffic introduced by other people's Ameba website. Now YikYak has grown bigger, with more celebrities stationed on the site and more active users.

As a result, they get nothing and do not help others develop. How can they not be angry?

But it's the right thing to do.

YikYak is now the second largest website after Yahoo Japan, and its resource importance is far more important than Ameba. How can we share resources easily and casually?

Why?

YikYak imports traffic from Yahoo Japan, which costs US$100 million per year.

Tang Binchen said coldly: "They have approached me several times, but I rejected them all. Then they gave an ultimatum and said they were going to build a similar website."

Zhou Buqi was relatively calm, "Where are the shares? How to solve it?"

This is the most important thing.

Last year, in order to obtain Ameba's resources and traffic, Ziweixing was very cowardly and found a lot of people. Later, it hired former Sony president Nobuyuki Idei as a consultant, and he came forward to help complete the deal.

Ziweixing invested US$240 million to purchase 32% of the shares of Ameba’s listed parent company.

It stands to reason that the second largest shareholder should get at least 3 board seats. But in fact, I only got 1, which was quite suppressed.

But even if it is suppressed, 32% of the shares are still very important shareholders, and they can request a shareholders' meeting at any time.

If it gets to that point, it will be a big deal.

Ameba is a listed company, so if there is a commotion, the stock price will inevitably collapse. The existing board of directors and the controlling party obviously do not want this to happen.

Therefore, even if they fall out, they won't be able to break up in an uproar.

Tang Binchen said: "I may repurchase it."

Zhou Buqi was very happy, "What a good thing! Last year, I invested 1 billion US dollars in order to expand the Japanese market. Now, I can get a lot back."

"Um……"

Tang Binchen was slightly silent.

Zhou Buqi said coldly: "Get rid of it when you're done with it. It's what you want. As long as you give a suitable premium, sell it! And it's a one-time transaction, no default."

Tang Binchen said in embarrassment: "I was afraid that it would be difficult to save face, so people helped us start YikYak. Once we started it, we turned against each other."

Zhou Buqi didn't care, "It's just a small broken company, what kind of face does it have? Among Japanese Internet companies, only Yahoo has face. Once we firmly establish a stable cooperative relationship with Yahoo Japan, everything else will be easy."

The big boss said this, and Tang Binchen couldn't say much. He couldn't help laughing, "Our business... is really unscrupulous. We bought stocks at low prices and used other people's traffic and resources for free. Wait for YikYak to do it. After I got up, I didn’t give any feedback at all, and I had to sell the stocks back at a high price to make a big profit from the price difference.”

Zhou Buqi said happily: "It's no wonder we are, they are obedient, do we want to sell the stocks? Tell them, either redeem them at a premium, or turn your back and sell them directly on the secondary market. They want to imitate YikYak If they build a similar website, they will be at a loss.”

Tang Binchen took a deep breath, "Okay, let's do it!"

Zhou Buqi feels quite happy.

oops!

It would be great if overseas markets could be as friendly as the Japanese market. Not only do they offer help, but they also take the initiative to offer money. This wave of business is really profitable.

What a good sign!

It was indeed a good sign, and the letter from the United States was even more exciting.

The US version of Helo for ios will be officially launched in the Apple Store on the 30th of this month!

Half a month ahead of schedule.

Zhou Buqi made a direct overseas phone call to Lu Qi, "Helo is about to go online. Are there any competitors?"

"No."

"not even one?"

"Neither MSN nor Google Talk have developed ios versions. Only Yahoo Messenger has been developed specifically for the iPhone, but it is also based on the traditional product thinking of the feature phone era. You know, Yahoo Messenger is not used by many people."

Lu Qi came from Yahoo, so he knew it very well. In his view, the existence of Yahoo Messenger is equivalent to non-existence. After Helo is launched, there will be no competitors.

Therefore, we must seize the time to go online and seize this track before there is a similar product in the market.

Zhou Buqi asked: "Has the promotion plan been completed?"

Lu Qi said: "I made several copies, but I didn't agree. Their... promotion budget was too high. It's my fault."

Zhou Buqi understood what was going on as soon as he heard it.

Purple Star USA is actually not a startup company. A startup company starts from scratch and develops, grows, and gets bigger little by little.

The company under Lu Qi's leadership is different. It does not start from scratch. It is equivalent to a semi-startup and semi-mature company. The managers under him are not "amateurs". They used to be senior executives of other large companies.

Executives from large companies have advantages and disadvantages.

The disadvantage is that it is not as frugal as a start-up company, and is used to spending a lot of money. A random marketing plan may require a budget of millions or tens of millions of dollars.

Zhou Buqi actually doesn't care about this.

If you can do it by spending money, it will be a huge success.

Of course, if you can spend less, it’s best to spend less.

Lu Qi said with a smile: "I had a conversation with Zhang Yiming, and he gave me an idea, which I think is very good."

"Oh? What's your idea?"

"He said that Ziweixing has a product in China called Weidian Software."

"Yes," Zhou Buqi knew very well. This is a product he brought out by himself. "It is a built-in product of Micropoint Security Guard."

Lu Qidao: "Weidian Software's profit model is, first, the software download service, charging software manufacturers a service fee based on the number of downloads. The second is advertising revenue."

Zhou Buqi smiled and said: "Rank the software to collect advertising fees. There are bidding advertising rankings and special recommended advertising spaces. This is the profit model of all such software stores. What Yiming is telling you is What is the similarity between Weidian Software and the Apple Store?”

"There is no advertising service in the Apple Store yet."

"No?"

"Maybe there are too few apps in the Apple Store. There is no need for advertising. All apps will get a lot of recommendation opportunities. I plan to go to Apple and help them start their advertising business."

Zhou Buqi laughed loudly, "Okay! This is a good idea!"

If it were a conventional Internet marketing plan, it would be nothing more than advertising on Yahoo, Google, and Facebook to guide users to download Helo on their iPhones.

Not to mention that advertising costs are very expensive, if you advertise mobile apps on computers, the effect will be much worse.

Is it better to just spend the money on the cutting edge?

Go to the Apple Store to buy advertising space!

This is the most direct and effective marketing method.

If Apple can create a few eye-catching advertising spaces tailored for Helo, as long as users open the Apple Store, they will pay attention immediately, and the recommendation effect will come out.

In the future, Apple will be able to reach a market value of US$2 trillion mainly because of the Apple Store. The Apple Store's revenue mainly comes from two sources: one is advertising revenue, the app has to do ads and buy recommendations for promotion; the other is Apple tax, which takes a commission from in-app consumption.

Now, Ziweixing is helping Apple develop the advertising business of the Apple Store, and the two parties can be considered a powerful alliance. Apple relied on Helo, an excellent product, to lay the foundation of its advertising business. Helo was quickly promoted through Apple's advertising recommendations.