Top of the big era

Chapter 1386 Internet + Clothing

It was very foggy in the morning and landing was inconvenient.

According to the captain's advice, Zhou Buqi and his party left Seoul at noon and arrived at the Capital International Airport in an hour and a half.

On the plane, Zhou Buqi asked Ning Lu and Sun Wanran about their understanding of the clothing industry.

As a result, I didn't know anything about it.

Let them buy clothes and talk about the current status of the industry. They don’t know anything. Especially in the past year, I worked as a secretary for Boss Zhou, and my taste level has improved. The clothes and skirts I usually wear cost hundreds of dollars more.

It has broken away from the demand stage of fashion fast-moving clothing.

If there is no other way, then go to Shi Jinglin and ask.

Before meeting Lei Jun, you must have a general understanding of the industry.

A few years ago, when Shi Jinglin was the president of Xiaonei.com, she wanted to promote group buying of clothing. She tried it several times, but then stopped. Having this experience, she should know better.

In fact, the clothing industry has never been in Zhou Buqi's business plan.

Even Yuanwei Group was the result of unintentional intervention. It was an experimental small business led by the Ten School Entrepreneurship Alliance, and he opened a number of milk tea shops, and then it became bigger and became a national brand. The milk tea chain store has also launched solid cup milk tea and even developed a mineral water business.

However, since Lei Jun took the initiative to call and mentioned Fanke emphatically, Zhou Buqi was moved and wanted to participate.

Not to make money.

If he wanted to make money, he wouldn't go to all the trouble of selling clothes in a physical store. Even if he wanted to do it, it would be better to just buy LV shares directly.

When you reach the level of Zhou Buqi, you always have to do something valuable.

In the future, almost all fashion fast-moving clothing in the domestic market will be occupied by foreign brands. Uniqlo, Muji, ZARA, Gap, H\u0026M... none of the domestic brands can compete.

What a shame.

These foreign brands of clothing are actually made in China, and then they can become popular by putting a foreign brand on them. The reason behind this is not that consumers worship foreigners. Just like Tang Binchen’s description of the Japanese IT industry, the fundamental reason is issues of product quality, product services, and product experience.

As long as it is good and cost-effective, no matter whether it is a domestic brand or a foreign brand, people will still rush to buy it when they vote with their banknotes.

If it's the technology industry, that's it. Skills are not as good as people, but hard power is the difference.

What is the technical content of the clothing industry?

Why was it so completely destroyed by foreign brands?

Zhou Buqi's business concept is a series of emerging industries surrounding the Internet. From this perspective, "Fanke" is an investment target available. This team was once the entrepreneurial team of Joyo.com, led by Chen Nian.

I used to sell books, now I sell clothes.

They know the Internet well.

There is also the giant Buddha Lei Jun behind him.

The only hidden danger is that Chen Nian understands the Internet, but he may not understand clothing. If you want to do the industrial Internet, you must understand both the industry and the Internet.

In his previous life, Fanke experienced ups and downs, and once almost went bankrupt. Later, Lei Jun insisted on going his own way, risking his personal credibility and continuing to increase his investment. Chen Nian cried bitterly and cut off his wrist, and finally came back to life, but it has become unknown and has become an unknown niche brand that has become outdated. Once a brand falls, it will be too difficult to help it up.

If Zhou Buqi wants to participate, he must solve this hidden danger.

After returning to Beijing, Zhou Buqi did not go to Sohu Building.

It has moved to the Ziweixing headquarters campus.

Although the construction of the headquarters campus has not been completed, three annex buildings have been completed and can accommodate 4,000 people. In this way, Ziweixing's major business groups no longer need to be distributed in various areas of the capital, but can be gathered in one place.

As for Sohu Building, it is temporarily reserved for the use of the school network and Ziweixing Research Institute.

"Is the move over?"

"Um."

"How's the office?"

"It's too small." Sun Wanran complained a little, "The secretary's office is just like a small bathroom, but it's crowded. Mu'er also said that there is only a glass door between your office and the secretary's office, which is inconvenient."

Zhou Buqi asked strangely: "What's wrong with the glass door? What's the inconvenience?"

Sun Wanran said with a smile: "Wouldn't you see us changing clothes?"

Zhou Buqi said: "It doesn't matter, it's just a temporary office space now. The construction period is expected to be June next year, and it is estimated that we can officially move in in September. Let's go to Yuanwei Group."

Yuanwei Group is also currently building a headquarters building, which is 3 kilometers away from the Ziweixing headquarters and is located on the fifth ring road. The main reason is that it is close to home, not far from the Asian Games Village, and it only takes 10 minutes to drive there.

After going there, I found someone in Shi Jinglin's office, her second sister Shi Jingmei.

"Second sister, are you there too?"

"Follow, report some work to Linlin."

"You can't really be joking."

Zhou Buqi smiled and said, "How are you doing there? Is work going well?"

"Well, it's pretty good." Shi Jingmei was very satisfied. "Wu Yu and Ning Yameng both supported me."

"Ning Yameng?" Zhou Buqi frowned slightly, "She is in the capital?"

"Um."

"Didn't I ask her to go south to raise a baby?"

"No, I just came here yesterday. We are studying the acquisition of a toy factory. Why are you so fierce?" Shi Jing gave him a white look.

Zhou Buqi said: "How big the dust and haze is! If you ask me, you can just move the administrative center of Chaowan Commune to the capital. The factories, warehouses, and ports are all over there. It's okay to stay in the capital. use."

Shi Jingmei was slightly startled, "Is this okay?"

Zhou Buqi waved his hand, "Isn't your family also in the Magic City? It's always troublesome to have monsters running between the two places. Well, Linlin, you can also make arrangements here. Aren't you unable to deal with Fang Qiwen, so why not just leave the capital?" Let him take charge of the mineral water business here. You move to Shanghai to work in the city and take charge of the milk tea business."

The mineral water base is in Changbai Mountain, very close to the capital.

The milk tea factories are all in the central region, closer to the Magic City.

Shi Jinglin was reluctant, "I don't want to give up yet."

Zhou Buqi said: "What's the point of fighting? Mineral water... Well, how much does a bottle of mineral water cost now? It seems that other brands have become 1.5 yuan."

"Our one dollar."

"Will the price increase?"

"We have no plans for the moment."

Zhou Buqi said: "The cost of bottles will go up. When you buy mineral water, you are actually buying bottles. Poor quality bottles will lack market recognition. I think mineral water can follow the trend and increase prices. However, you can expand new businesses."

"Drinks?" Shi Jinglin shook her head slightly, "This market is too fierce."

Zhou Buqi said: "Drinking water."

"Um?"

"Drinking water is not mineral water. It means taking water directly from rivers and lakes, and then disinfecting and filtering it to reach a drinking level that is far superior to tap water. Although it is not mineral water, it is better than tap water."

"Let me think about it."

Shi Jinglin nodded.

Mineral water is a mineral product and its water quality costs are high. Moreover, factories need to be built next to minerals. These places are too far away from living areas, and marginal costs are relatively high.

Drinking water is different. It is easy to select a site and there is no cost of contracting minerals, so the cost is reduced. The price is advantageous when selling.

The price of a bottle of mineral water is 1 yuan, 5 yuan, 2 yuan, 3 yuan. The price of this kind of drinking water can be locked at 1 yuan.

In the office, there are sisters Shi Jinglin and Shi Jingmei.

There are also two little secretaries, Sun Wanran and Ning Lu.

Shi Jingmei felt that her presence was inappropriate, so she found a reason to leave.

Zhou Buqi suddenly said: "By the way, second sister, I will go to the UK at the end of this month, and I have found a team of designers. Then you can go and have a look and connect with them. The image of the players is fixed. The design of the hand model will be simpler than that of historical figures.”

Shi Jingmei walked behind the door, looked back and smiled, "Okay, I have many British classmates who can also help."

After she left, Zhou Buqi felt much more relaxed. He leaned on the sofa and said, "Linlin, listen to me and go to work in the capital city later. Call Baoshan and Aunt Xue, and we will The family mainly lives in the south."

"What about you? Where's Ziweixing?"

"In the future, I will mainly do some integration and docking work of domestic and foreign businesses. The Magic City International Building has been erected, and I will work there."

"oh."

Shi Jinglin looked suspicious.

Sun Wanran pursed her lips and smiled: "Ziweixing has moved. It has moved to the headquarters campus, but the construction has not been completed yet. It is now a temporary office and it is crowded."

Zhou Buqi waved his hand, "Don't talk about this, Linlin, do you know Fanke?"

"I know!" Shi Jinglin indeed knew, "It's very popular recently, and there are so many advertisements."

"what do you think?"

"Hard to say."

"Um?"

Zhou Buqi raised his eyebrows.

Shi Jinglin said: "The clothing industry has too many problems and profits are too low."

"Isn't it?" Zhou Buqi frowned, "I remember you told me that the sales price of clothing is the cost price multiplied by 10."

Shi Jinglin said softly: "Absolutely, but this is a traditional industry, and there are a lot of miscellaneous taxes and fees. A shirt with a production cost of 10 yuan has a market sales price of 100 yuan. This also includes In addition to warehousing fees and transportation fees, 10% of profits must be reserved for suppliers and 20% of profits for sales terminals. More importantly, the inventory rate of the clothing industry is extremely high, generally reaching 40%-50% , which means that if you produce 2 pieces, you can only sell 1.”

"The biggest problem in traditional industries is middlemen."

"Yes, so well-known brands are popular in the direct sales model, bypassing middlemen and opening direct stores. But the operation of the store, the salary and commission of the salesperson, and water and electricity bills are also a lot of expenses. In the past year, clothing companies Thousands of businesses have closed down.”

"What about the Internet?"

"It's also difficult." Shi Jinglin shook her head, "The purpose of the on-campus group purchase was to make clothes, but then I felt that the time was not right. Fanke is very popular now. But there are several similar companies, PPG, BONO, There is also Mai.com, which is a B2C clothing manufacturer. But clothing is different from selling books, and the risk is greater. It doesn’t matter if the sales of books are stagnant, just sell them slowly. Clothing is not good. Once it is unsalable, it will become outdated, and some materials and fabrics will be outdated. It doesn’t stand up to long storage.”

"Tell me about these three B2C e-commerce companies. What is PPG?"

"Yes! PPG!"