Top of the big era

Zhen Yu is going to San Francisco to attend Netflix's board of directors to summarize the performance of the past year and formulate a budget plan for this year's development.

There is no way, Netflix is ​​a listed company, it must be open and transparent, it must have third-party audits, and it must be verified and confirmed by multiple parties. The efficiency is relatively poor.

For many non-listed companies, this type of board of directors is basically completed in January, and slower ones like Marvel's board of directors are completed in February.

Zhou Buqi planned to send her to San Francisco.

Zhen Yu blinked, a little surprised, "Ah? Are you going too?"

"Yes, I'll give it to you."

"Don't you still have a lot to do in England?"

"That's not as important as sending it to you." Zhou Buqi said with a smile.

Zhen Yu said angrily: "I know how to say nice things. Do you have anything to do in Silicon Valley?"

"Well, something happened. Helo's promotion was very successful. I'll go over and take a look."

There was no way, Zhou Buqi could only use work as an excuse.

It’s hard to tell the real reason.

I can't say that I have an idea about you, and I want to find out more about it, and then formulate the next battle plan and decide whether to launch the Normandy landing campaign.

This is related to the internal stability and life and death of the Zhou family.

This matter is important.

The best outcome, of course, is that Senior Sister Zhen Yu meets the requirements and legitimately enters the Zhou family's door, becoming the "big housekeeper" and guarding the Zhou family's family fund.

If things don't go well, sister Bao may have to be trained, or Ning Yaxian or Sun Wanran may be asked to replace her as the housekeeper.

Early in the morning, Zhou Buqi took Ning Lu with him and flew to San Francisco with Senior Sister Zhen Yu.

Bought a dozen newspapers.

As for Manchester United, the news was officially disclosed last night.

Newspapers are full of relevant reports——

"Manchester Evening News": "Official announcement: Starting from next season, Manchester United will resume its women's football team and compete in the 2009-10 Premier League Women's Football League! The Manchester United women's football team is back!"

"Daily Telegraph": "Manchester United has launched a comprehensive renovation plan for Old Trafford Stadium. It is expected to take 12-15 years to complete and is expected to cost a total of up to 450 million pounds. There have been radical plans before, saying that It was necessary to completely demolish this century-old stadium, but it was rejected by the board of directors. Manchester United also attaches great importance to history, and they do not want to destroy more than a century of heritage by renovating the stadium. The club’s goal is to significantly improve the fan experience and Let the culture of Dream Theater be passed down."

"The Times": "Manchester United announced plans to renovate the stadium, including the optimization of the turf, the expansion of the stands, the renovation of the stadium structure, and underground heating facilities. After the renovation is completed, the number of seats at Old Trafford is expected to increase to 90,000 .but this would extend the adjacent rail line higher."

"The Sun": "Reliable news reveals that David Beckham is about to return to Dream Theater!"

"Daily Mail": "In addition to renovating the stadium and rebuilding the women's team, Manchester United will also renovate the Carrington training base. Since the new owner Mr. Zhou Buqi took over the Dream Theater in November last year, they have launched various Each of the reform measures demonstrates the difference between the new owner and the Glazer family in the past. The new owner is more ambitious and they want to build Manchester United into the world's largest club worthy of its name!"

Zhou Buqi turned around and was very satisfied.

The response from the community has been overwhelmingly positive.

Almost every newspaper and every article contains praise and welcome to the new boss, which is very important.

No matter how well Ziweixing's business does in the UK, the British won't pay attention.

But Manchester United is different.

It's like a flag.

What you gain by investing in Manchester United is not profits, but reputation and social status.

"Huh? Here's your email."

Next to her, Ning Lu checked her phone and saw a piece of important information.

Zhou Buqi continued to read the newspaper without raising his head, "What?"

"It's Mr. Zhou...well, it's an email from Zhou Shaoning. He said that China Unicom and Apple have reached an agreement. This year, Apple's new mobile phone iPhone 3gs will cooperate with China Unicom to launch China Unicom's customized model."

"Oh? Good news!"

"He asked you if we want to take action on our Ziyuan mobile phone."

"No, there's no internet."

Zhou Buqi doesn't think this is a good idea. At present, the domestic smartphone market is still a desert, and neither policies nor infrastructure can keep up.

If we want to open up new fields, we should let Apple go first and use the special characteristics of foreign companies to change some of the general environment.

Ning Lu said strangely: "Why is there no Internet? 3G licenses have been issued. Several major cities in China already have 3G networks."

"Put it down. The domestic 3G network cannot be used on smartphones at all. The network speed is too slow. Such network speed will only affect the user experience of the mobile phone."

"What should we do?"

"Turn on WiFi," Zhou Buqi waved his hand, "Just reply to him like this. Don't rush to the domestic market. Let Apple test the waters first. Wait until next fall before launching the national version."

Because communication companies charge high data traffic fees, the domestic mobile phone industry now has a policy that mobile phones are not allowed to have WiFi modules. If it is a mobile phone from a foreign brand such as Nokia or Samsung, it also needs to have its WiFi function castrated before it can enter the domestic market.

The same goes for iPhones. Unless they are parallel imports bought by ordinary people through underground channels, they can use the WiFi function. Genuine licensed products purchased through official channels cannot be connected to WiFi.

If a mobile phone has a WiFi module, it can be connected to a wireless router. There is no need to spend money on data traffic, and the mobile phone can access the Internet for free. This will greatly affect the income of communication companies.

This policy must be cancelled.

But Zhou Buqi didn't want to touch this minefield.

If he were to come forward and encourage relevant departments to cancel this policy, wouldn't it mean that MSI or Asda had offended operators such as China Telecom, China Unicom, and China Mobile?

So at the moment no matter what, Asda's mobile phones cannot be sold in China.

Let Steve Jobs enter first.

When Apple cooperated with China Unicom to launch China Unicom's customized version of iPhone 3gs, the domestic 3G network speed was too slow, making the phone almost unusable and like a stand-alone brick, which led to protests.

Apple will push it harder...

The policy has been adjusted.

By next year, mobile phones will be allowed to install WiFi modules, and the spring of smartphones will officially arrive.

It’s extremely cold at high places.

The higher you go, the more careful you have to be on thin ice.

Ning Lu obviously didn't understand the logic here, blinking her big eyes, "Then I'll reply?"

Zhou Buqi waved his hand and said, "Well, that's the arrangement. Let the foreigner go to Lei first!"

The flight from London to Los Angeles was long.

So they left early in the morning.

After getting on the plane, always check your email to see if there is anything important.

Zhen Yu had already checked her emails and quickly replied to a few of the more important ones. Then she raised her head and said seriously: "By the way, I asked in a store in the UK yesterday and they said they were selling an Aster mobile phone. The price is as high as 420 pounds. This price is 100 US dollars more expensive than in the United States."

Zhou Buqi said: "Normal."

"normal?"

"Not to mention the UK, prices across Europe are more expensive than in the United States, making them the most expensive in the world."

"Why?"

"Well... taxes in Europe are high, and then there's competitiveness. European smartphones are not very competitive. They are mainly Apple, BlackBerry, Google's Android, and our Aster mobile phones, all of which are based in North America."

Zhen Yu nodded lightly, "So, Nokia has fallen behind in the field of smartphones."

Zhou Buqi smiled and said: "Yes, if Nokia had succeeded, the prices of mobile phones in Europe would have been suppressed long ago, just like computers. Among computer companies in the world, the United States is the strongest, followed by South Korea and Japan, and then our country The more fierce the competition, the lower the price. The price response is that the US market has the lowest computer prices, followed by the Korean and Japanese markets, and then the domestic market."

Ning Lu said suspiciously, "Isn't it right? When I was shopping in Central, it seemed that the price of computers in Hong Kong was cheaper than those in China."

Zhou Buqi said: "Tax, the Hong Kong government has no tariffs and no value-added tax, so the price will be low. It's similar in places like Singapore and Canada."

Zhen Yu thought of something keenly, "When marketing products, we can focus on this point."

"Catch what?"

"Many people in China do not have the concept of the world. When they talk about it, they always think, 'How are foreign countries?' and then 'How are Europe and the United States?' Many people think that foreign countries are the same, and Europe and the United States are one. This is There is a marketing perspective. There are some disputes over the selling price of Lenovo computers in China. For Asda's mobile phones, we must learn from Lenovo and do a good job in public relations and marketing."

"Well, that makes sense!"

Zhou Buqi took it seriously.

The Aster mobile phone produced by Astar Group is a purely domestic mobile phone. However, the price in the future will definitely be lower in the United States than in China, because the tax rate in the United States is lower, and transportation fees, warehousing fees, and tolls are higher. Low.

However, the price of mobile phones in Europe will definitely be much higher than in China.

This is the focus of marketing.

To block the US market, the main thing is to compare prices with Europe. You can even set the mobile phone launch conference in Europe, and then disclose the European prices at the launch conference. When domestic consumers pay attention to the press conference, they will immediately pay attention to the price of mobile phones. When they compare it with the domestic price, they will be excited when they find that the foreign price is so much higher than the domestic price.

But as long as you check on Amazon's US website, you will find that the price in the US is lower. This is not important, because logging into Amazon US requires a US IP, and domestic users need to reset their IP address after circumventing the firewall, which most people do not know how to do.

Never learn to associate.

They focus the concept of "foreign" on the United States, which leads to price comparisons with the prices in the United States, which leaves the public with the impression that Lenovo computers are cheaper in foreign countries.

This public relations and marketing level is really bad.

Good things can be turned into bad things by them.

When Asda makes mobile phones, it must focus its marketing on the European market, generalize Europe as "foreign", and use domestic information blockade to create commercial advantages that can cause cognitive errors for consumers. It only compares European selling prices with domestic ones. Selling price, shielding the selling price in the United States.

In this way, the domestic price of Ziyuan mobile phones will be lower than that in foreign countries, and it will gain the support of consumers.

Well, this matter is very important. It is related to the future global development of Aisda Group. I will have a good talk with Zhou Shaoning about this matter later.