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Disney’s acquisition of Marvel is not favored by the market at all.

In his previous life, Robert Egger worked hard and played many tricks for this matter. Disney, a public company, kept the deal secret for nearly a year.

The reason is that they are worried that after the news comes out, the market will react too negatively, causing the stock price to plummet. Then the board was so stressed that the deal fell through.

For such a big company and such a big deal, it is not easy to keep it secret for such a long time.

At the end of 2009, after a series of secret operations and negotiations, Disney suddenly made it public, saying that Disney had completed the acquisition of Marvel for US$4.2 billion.

Then there was an uproar.

Disney's stock price plummeted nearly 4% in response, causing Disney to suffer huge criticism. Even the black president in the White House organized a luncheon for entrepreneurs and called Disney's chairman of the board Robert Iger over, insinuating that he was too stupid. .

This is also normal.

Elon Musk also grew up step by step amid scolding and ridicule.

Public misunderstanding is a common phenomenon.

Zhou Buqi is optimistic about the future of Marvel. The most intuitive judgment is of course foresight.

However, even without foresight, he can still analyze that Marvel can shine in the next few years. Judgments can be made based on a deep understanding of Internet streaming media and an understanding of how the entertainment industry operates.

But here comes the problem...

Just like Zhen Yu said.

He can make strategic judgments from the trend of industrial changes and the Internet leading the times. Can others do the same? Ordinary people cannot make such a judgment, but geniuses can!

Zhou Buqi doesn’t know much about Robert Egger.

But Jobs is famous.

He must be thinking this way.

He is the majority shareholder of Disney. Without his strong promotion and support, Robert Iger would never have been able to complete the acquisition of Marvel.

Zhou Buqi said in a deep voice: "It seems that the key point is Steve Jobs."

Zhen Yu nodded slightly, "Can you convince him?"

"Well..." Zhou Buqi looked stern, "I'm not familiar with him. It doesn't matter whether we are familiar with him or not. He is the major shareholder of Disney, so we have close interests."

Zhen Yu suggested: "Didn't you contact Masayoshi Son? He is very familiar with Steve Jobs. How about you ask him to help persuade?"

Zhou Buqi sighed, "Jobs is famous for his paranoid personality. How could he listen to others' advice?"

"What should we do?"

"Can you find a way to drive a wedge between Steve Jobs and Robert Iger?"

"ah?"

Zhen Yu's lips parted slightly, quite surprised.

This Boss Zhou always has such a strange way of thinking.

Zhou Buqi pondered: "Try it from this angle first. If it doesn't work, I won't care about business ethics. Well, do you understand the relationship between Jobs and Iger?"

"It mainly revolves around Pixar." Zhen Yu paused for a moment, then slowly explained, "Back then, the head of Disney was Michael Eisner, and Disney's film industry hit rock bottom. Disney cartoons were replaced by Pixar. , DreamWorks, Blue Sky Animation, and Sony Animation have all been surpassed. It has been ten years since they have produced a hit animated film. The film output value is not to mention comparable to Hollywood giants such as Warner, Universal, Sony, Fox, and Paramount. Even MGM and DreamWorks couldn't compare. Then, Michael Eisner stepped down and Robert Iger took over. After Iger came to power, the first thing he did was to save Disney's animation industry and transform it from the traditional Since his 2D hand-drawn animation was transformed into 3D computer animation, he approached Steve Jobs to acquire Pixar.”

Zhou Buqi nodded, "Well, that's right. Disney's acquisition of Pixar is not only a tactic, but also a strategy. It is not only to eat Pixar's animation and production team, but more importantly, to buy their CG animation technology , and then integrated into Disney animation.”

Zhen Yu pursed her lips and said, "Yes, the 3D animation "The Little Mermaid 3" with CG technology released last year is quite good."

"Pixar...so the relationship between Iger and Jobs is only based on interests?"

"Not necessarily, Steve Jobs is the largest shareholder, and... Apple is launching a new plan to open an Apple experience store, which is not a mobile phone retail store in the traditional sense, but an experience store..."

Zhou Buqi said with a smile: "No need to explain more, I know, it's an experience store."

Zhen Yu said: "This is very similar to the idea of ​​​​the Disney store. It is to give children an experience, not to sell goods, but to provide the best service. But as long as the service is good, children will definitely cry and clamor to buy. Apple just Change the Disney model from children to adults.”

"Damn!" Zhou Buqi was stunned, "Hearing what you said, why do you feel like they have a gay relationship... Well, they seem to have the same goals?"

Zhen Yu was not sure, "Anyway, the relationship between Apple and Disney is very special. When Apple first launched iTunes, many music companies were waiting and watching, and Disney was the first to cooperate."

Zhou Buqi frowned and said, "Senior Sister Zhen, ask some knowledgeable people to find out what's going on with these two people."

It feels very bad!

It seems difficult to drive a wedge between these two people.

"Oh, I'll go back and make some phone calls."

Zhen Yu lowered her eyes, stood up and walked out of the study. Her waist is so thin, her beautiful buttocks are so perky, and her back looks stunning.

Zhou Buqi felt a little helpless.

There is a feeling of not knowing where to start.

"Boss? Boss?" Ning Lu called several times from the side.

"Ah? What's wrong?"

"Are you attracted to her?"

Zhou Buqi said seriously: "Don't talk nonsense."

"Yes, I can see it." Ning Lu curled her lips and muttered in a low voice, "You're still pretending."

Zhou Buqi was stunned for a moment, "Did you see it?"

Ning Lu raised her fair chin slightly, "Yeah."

"How did you get it?"

"Your eyes are always staring at her breasts, waist, butt, thighs, etc., with a dreamy expression."

"Ah? That's not true, is it?" Zhou Buqi was very surprised, "Is it so obvious?"

Ning Lu nodded like a chicken pecking rice, "It's obvious that she wants to sleep with her."

Zhou Buqi's old face couldn't help but blush, "Don't talk nonsense."

I didn't expect that after so many years in the world, my inner strength was still so shallow, but I could be seen through by a little secretary who had only been in the workforce for two months.

Ning Lu said with a smile: "Other times, he is fine. He is dignified in front of other women, like a gentleman. But during this time, something is not right in front of Mr. Zhen. He seems to have ideas at first glance."

Zhou Buqi said angrily: "I am a gentleman to begin with!"

"But you..."

"Don't make blind guesses if you don't understand. Go get some fruit... Damn it, go call me and ask when my housekeeper and maid can deliver it to me!"

…

It seems that I can't hide it anymore.

Even Ning Lu could tell. Senior Sister Zhen Yu might have discovered it long ago.

In this case, the long-term pain is worse than the short-term pain.

You can get straight to the point!

Since the family didn't have a housekeeper or maid, nor did they find a chef or nanny from outside, they went out for dinner, found a high-end hotel, and had a Spanish feast with a table full of seafood.

Zhou Buqi coughed a few times and planned to start with Senior Sister Zhen Yu's fiancé to get to the bottom of it.

If the relationship is stable and the relationship is passionate, don't ruin it.

However, Zhen Yu did not give him a chance to speak, but instead talked about Jobs and Robert Iger.

"I asked for some more details, I think they will be of great reference value to you."

"Oh? Tell me."

Zhou Buqi remained calm and diligently peeled off a crab leg and put it on her dinner plate.

Zhen Yu said softly: "It is said that they have a very good relationship. Iger's wife is Steve Jobs's ex-girlfriend. With this connection, they hit it off immediately when they first met and became good friends."

"Depend on!"

Zhou Buqi was stunned.

I can't understand the source of friendship between these Americans. It turns out that having more girlfriends also has the advantage of casting a wider net and making more friends!

Zhen Yu said: "In 2005, Iger went to find Steve Jobs and wanted to discuss the acquisition of Pixar. However, the first thing they talked about when they met was not Pixar, but iTunes."

Zhou Buqi nodded, "Well, Disney puts all its music on iTunes, as you said."

"It's more than that!"

"Um?"

"At that time, Steve Jobs wanted to make iTunes a music platform. However, Iger gave him suggestions and said that movies and TV series could also be sold on the iTunes platform. Then, the two parties cooperated, and Disney integrated its ABC TV station programs were put on iTunes. This was the earliest streaming media, more than a year earlier than Netflix and two years earlier than Hulu."

"I go!"

Zhou Buqi was so broken that he was speechless.

Depend on!

It turns out that Robert Egger is not a good person either!

No wonder the Disney he led in later generations was able to dominate the world and dominate Hollywood. The total market value of all other Hollywood companies combined is less than that of Disney.

Robert Iger, the boss of Disney, has a very unique strategic vision!

No wonder he, along with Steve Jobs, planned to go against all odds and acquire Marvel, which was obviously not in line with Disney’s sense of value and cultural background.

He has already had a deep understanding of industry changes, and his understanding of the market far exceeds that of his contemporaries.

Zhen Yu said: "However, Apple has too few devices, mainly iMac, iPod and iPhone. This streaming media model has not developed on Apple."

"Well, Steve Jobs's strategic philosophy is to sell hardware first, and then develop the software ecosystem through hardware products. This kind of development path is relatively stable. Unlike Internet companies, in the early days, they were just speculating on concepts and had no foundation." Zhou Buqi sighed. He said, "It seems that the relationship between the two is better than imagined. It is completely a convergence of concepts."

In fact, it's more than that.

By 2011, Jobs' health was getting worse and worse, and he reached the end of his life. He gave up the position of Apple CEO to Cook, but Cook was originally a director.

This means that with his death, Apple will have a vacant board seat.

At this time, Jobs attracted Robert Igra and invited him to join Apple's board of directors to replace him as a director. Through Iger, I will continue some of my business ideas based on hardware, the Internet, and pan-entertainment.

These two are definitely like-minded.

Zhen Yu said: "It seems that it is impossible for you to drive a wedge between them. One of them is the chairman of the board of directors, and the other is a director and major shareholder. If they join forces to promote the acquisition of Marvel, I am afraid they will soon be able to convince everyone." director."

Zhou Buqi snorted coldly, "It's okay! I still have a backup plan!"