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When Lao Ma comes, Zhou Buqi must be more enthusiastic. It would be inconvenient to host a dinner party at home, but it seemed like he was very interested in Hollywood.

Zhou Buqi checked the invitation, and it happened that Sony Pictures CEO Michael Lynton held a cocktail party at his home to warm up and promote the blockbuster "2012" released by Sony Pictures in November this year.

Then, Zhou Buqi invited Lao Ma to join him and happily attended Mr. Linton's business reception.

There are a few female stars, not too many.

They are all elderly female stars with high status in the industry, so Zhou Buqi is a little disappointed. Unexpectedly, Boss Ma was very happy and his eyes seemed to be shining.

Zhou Buqi was stunned for a moment...Okay! You are busy with your business, and I will be busy with mine!

He also had another purpose in coming here this time, which was to have more contact with this Michael Linton. This man was very powerful.

He worked for Disney in the 1980s and 1990s and became Disney's vice president for a time. He was a strong competitor for the position of Disney's president.

Because of his outstanding abilities, he threatened the power of Michael Eisner, then Disney CEO, and he resigned like many other powerful executives.

After leaving Disney, he went to an Internet company. After the bubble crisis, he was poached to Sony Pictures as chairman and CEO.

After Howard Stringer became the chairman and CEO of Sony, he was promoted to the chairman and CEO of Sony Entertainment, making him the number one leader in Sony's content business.

This made Zhou Buqi very interested.

There are not many people who understand both the Internet and Hollywood!

It just so happens that an opportunity to poach someone has arisen!

According to SoftBank’s previous statement, when they communicated with Michael Linton, they found that this person was a tough guy and refused to sell the copyright of “Spider-Man” no matter what, and even asked for $4 billion.

The attitude is very firm.

It's useless to explain it with reason, to move it with emotion, to promise it benefit!

This guy takes the copyright of "Spider-Man" very seriously.

Unexpectedly, something unexpected happened suddenly!

Sony Entertainment, Sony Pictures, and Columbia Pictures disagreed, but Sony headquarters directly approved it and even signed the contract!

This immediately pissed him off.

This is interfering with his business beyond his authority!

It is said that Sony headquarters and Sony Entertainment were very unhappy about this matter.

Zhou Buqi wanted to test him and talk to him about his understanding of the Internet. If appropriate, he could poach Ziweixing Global. As a result, this person was obsessed with the copyright issue of "Spider-Man" and complained that he had been "sneak-attacked".

Since this man was ignorant, Zhou Buqi didn't bother to say anything more to him.

I simply chatted with the big star Tom Cruise next to me. He is a handsome guy. His ex-wife is beautiful, his current wife is also beautiful, and his daughter is also beautiful.

It's a pity that his career is a bit unclear. Half of MGM's bankruptcy was due to the failure of its investment in him.

At this time, Boss Ma came over and suddenly asked: "By the way, what do you think of the membership system?"

"What?"

Zhou Buqi was stunned for a moment.

Boss Ma said: "Increase membership business on Taobao or Taobao Mall."

Zhou Buqi was very surprised, "Why are you asking this all of a sudden?"

"Let's analyze it. What's a good idea?"

"Taobao is a 'free + membership' system. Probably... well, there are probably three benefits."

"Tell me."

With a look of admiration on his face, Boss Ma felt that this was indeed a young man with a quick mind and he could quickly catch up with any idea.

Zhou Buqi said: "First, loyalty. Member users will be more loyal, which will help you cultivate a group of highly loyal users. Second, increase the repurchase rate. Members who pay for purchases want to use the cost of purchasing membership To make money back, you have to keep buying back to evenly spread the cost. Third, it’s the 80/20 rule.”

For Taobao, the "80/20 rule" means that 20% of users generate 80% of the revenue. Therefore, for Taobao, high-quality services cannot be provided equally to every user. This will increase the cost and result in poor results.

To use the best services on the 20% of groups that can generate 80% of the income, the membership model can perform such screening.

However, for the domestic Internet industry at the moment, this "free + membership" system is not well promoted, and users have not yet been cultivated.

If there is free service, who will pay for the service?

In another seven or eight years, the e-commerce environment will mature and users will have a deeper and deeper understanding of online shopping. Only then will they gradually understand the benefits of high-quality services, which will be a good opportunity to promote membership business.

Boss Ma obviously knew this truth, "That person just talked to me a lot, saying that Alibaba should launch a big membership business."

"Who?"

Zhou Buqi looked in his direction, oh!

It turned out to be him!

Zhou Buqi said with a smile: "He is Jason Kilar, the chairman and CEO of Hulu. He used to be the vice president of Amazon. Amazon's membership service system was created by him."

"No wonder!" Boss Ma suddenly realized, "I told him that I was interested in developing e-commerce business in the United States, and he started to sell me the membership strategy."

Zhou Buqi said: "I think he is right. The environment here in the United States is different. You have to tip when you go to a restaurant. They understand better about spending money to purchase services."

Boss Ma glanced at him, "Is this your suggestion?"

Zhou Buqi said: "Pull him down, I just said it casually, I don't take responsibility."

Boss Ma whispered: "His plan is quite huge. He said that after Alibaba's AliExpress is launched, it can imitate Amazon and build a large membership system. By then, Hulu and Alibaba can reach a strategic cooperation, and Hulu will become AliExpress. The membership system provides entertainment content and enriches members’ service content.”

"I'll go!" Zhou Buqi was surprised, "This is such a big plan! He looks up to you so much that he really thinks your small B2B website is Amazon!"

Of course, Boss Ma was not convinced and snorted: "If Alibaba were an American company, Amazon would have no room to survive!"

Zhou Buqi rolled his eyes, and soon a flash of inspiration came to him, and he whispered: "Do me a favor."

"What's up?"

"Fool him."

"Huh?" Boss Ma was stunned for a moment, angry and funny at the same time, "The last thing I can do is cheat."

Zhou Buqi twitched the corner of his mouth, "I know you won't cheat, so just help me... well, deal with him."

"What to deal with?"

"Let his mentality fall from the top of the mountain to the bottom of the valley, and let him leave Hulu frustrated." This matter was very important, so Zhou Buqi pulled the old horse and moved to the side where there were few people.

"Ah?" Boss Ma looked him up and down suspiciously, "What do you want to do?"

Zhou Buqi said: "I'm not working on the Ziweixing Global project. I currently lack a mature and experienced management team that understands both the Internet and the entertainment industry. I think Jason Kilar's team It’s very good, 70% of his team are Chinese.”

Boss Ma opened his eyes wide, "You want to recruit him and his team?"

Zhou Buqi nodded, "Yes, this is not easy. Hulu was founded by him and his team, and he put a lot of effort into it. As long as there is the slightest hope, I'm afraid he will not leave."

"He's the founder of Hulu?"

"He is the founder, but the power of Hulu is in the hands of the management, which are several Hollywood giants. There are serious differences between the management's plan and his plan."

"what do you want me to do?"

Boss Ma was confused and didn't know what this kid was planning.

There was no need for Zhou Buqi and him to hide. The two of them were often at odds with each other at home, but they were staunch allies on the same front abroad. He explained the current situation in a low voice.

Hulu's two major shareholders are NBC and Fox, as well as minority shareholders Sony and Disney.

Comcast has bought shares of Hulu from Sony and is in the process of acquiring NBCUniversal. As long as the acquisition is successful, Comcast will be Hulu's major shareholder, holding close to 50% of the shares.

At that time, Hulu's fate rested in Comcast's hands.

This is Hulu's management team's best hope.

However, Comcast is not a technology company, and it is difficult for them to understand the non-profit Internet thinking, which is inconsistent with Jason Kilar’s ​​philosophy.

Jason Kilar was unwilling to give up. After all, this was the website he had created, so he persisted and tried to persuade Comcast's management to change its mind and support him.

In his previous life, it was not until 2012 that everything became hopeless, so he had no choice but to resign, and the entire team also left frustrated.

For Zhou Buqi, of course, the sooner the better.

It would be best if they leave Hulu next year and join Ziweixing Universal!

Alibaba's coming to the United States to launch AliExpress, a cross-border e-commerce platform, is a good opportunity. Jason Kilar’s ​​suggestion is actually quite good. AliExpress should develop a large membership business. Members can provide services such as free shipping, real-time customer service, and film and television content, which is actually imitating Amazon’s membership model.

In terms of current size and scale, Alibaba may be stronger than Amazon. Amazon has never made a profit, and Alibaba has already made a lot of money.

Jason Kilar doesn’t understand Alibaba’s business, so he can use the AliExpress platform to provide him with a wonderful opportunity to fantasize.

After Comcast successfully acquired NBCUniversal, Jason Kilar was full of confidence.

Unexpectedly, he would be disappointed if Comcast disagreed with Hulu's transformation plan from free to paid.

At this time, Alibaba also decisively withdrew, saying that AliExpress's membership business was not in line with the actual situation, and gave him another heavy blow!

Then, Zhou Buqi extended an olive branch and revealed ZiMSI Global’s streaming media plan.

Do it all at once, second time tired, third time exhausted.

Guaranteed to take down Jason Kilar and his team in one fell swoop!

After Boss Ma heard Zhou Buqi's plot, he secretly cursed this guy for being so sinister, and laughed angrily: "You use me as a tool?"

Zhou Buqi laughed and said, "Do me a favor! You haven't lost anything anyway!"

"My reputation!"

"Don't make trouble, your reputation is not as important as my interests."

"Get out!"