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Chapter 1522 Hollywood’s Advantages
Zhou Buqi rarely had a lazy time. It was already past ten in the morning, and he was still tired of being in the gentle countryside and didn't want to get up. Ning Lu next to him tried to persuade him several times, but he ignored him and continued to sleep in.
Later, when I couldn't stand it anymore, I got up, washed myself, packed my clothes and prepared to leave.
There will be a banquet at noon.
Huayi's listing was a great success, and Huayi has become a star stock on the GEM. Many businessmen in the entertainment industry organized a celebratory luncheon, and many Hong Kong businessmen drove over.
Zhou Buqi agreed to participate yesterday.
Although the size of Huayi is not worth mentioning, the listing is a grand occasion after all. You still have to participate in this kind of social networking to build personal relationships and promote business contacts.
As soon as he entered the hotel lobby, Wang Xiaolei rushed over quickly, his face a little melancholy and helpless, "Mr. Zhou, should your website be controlled?"
Zhou Buqi was puzzled, "What's wrong?"
Wang Xiaolei said: "Huayi is listed on the market, and everything is available online."
"What did you say?"
"What else could it be? I'm just jealous. This kind of wealth creation movement in the capital market is different from the traditional way of accumulating wealth, and many people can't accept it."
Zhou Buqi nodded, "Normally, the whole society must gradually accept it. The stock market myth has a serious capital tendency, so it is not surprising to be questioned morally."
Wang Xiaolei suggested carefully, "You don't care?"
Zhou Buqi said amusedly: "How can I control it? Speech is controlled on my website, but on other people's websites, you can just say whatever you want?"
Xu Baihui next to her said with a smile: "Times have changed. Entrepreneurs make a lot of money, and people can actually accept it. This has been cultivated for more than 20 years. But there are too many celebrities among Huayi's shareholders. It is more important for celebrities to become rich. It’s easy to be questioned, and people’s views on wealth must be slowly formed, and they will get used to it after a few years.”
Wang Xiaolei's eyes were complicated and he lowered his voice, "It's not just the people? Many old people with traditional ideas also think that this kind of collective wealth-making campaign by celebrities is against the mission. My brother has received several calls this morning, saying that he is worried about Hua If Yi goes public successfully and raises enough funds, it will have an impact on state-owned film companies."
Zhou Buqi understands better, "Private companies are market-oriented, and movies are the front line of public opinion propaganda. It's not surprising that there are worries."
Xu Baihui also received the letter, "I think the biggest concern is the supervision of capital. Isn't Polybona going to be listed? It seems that it can't be launched in China, and it needs to adjust its plan to go to the United States."
Huayi's listing was too sensational.
The main reason is that there are too many celebrity shareholders, and the hype has produced a huge social effect. Those glamorous celebrities have a net worth of hundreds of millions overnight relying on the capital market. There is indeed pressure on social fairness, between the rich and the poor. The gap widened rapidly.
Affected by this incident, it may be difficult for entertainment companies of the same level to be listed in the country in the short term. Bona Pictures held a meeting early in the morning and said that it would adjust its listing plan and change its listing to the United States.
Bona Pictures is just a film company, not a big fish like PetroChina or China Mobile. The domestic capital market pool is too small to fit in, so it can only go public in the United States. Bona Pictures is just a small fish with stable profits, but it went public abroad. The influence of public opinion has been controlled, but it has caused losses to the development of the domestic capital market.
Zhou Buqi was relatively calm about this, "Don't worry, I talked to the leader in charge of finance a few days ago, and he said that he would gradually liberalize the financial market and allow more private capital to participate. In the short term, some people may I don't understand the listing of Huayi. When Polybona and Jieyu Media went public overseas, they will also react. The most important thing now is how to use Huayi to raise so much money? "
Wang Xiaolei gave a thumbs up, "Yes, that's what you're talking about!"
Zhou Buqi knew that the Wang brothers were very ambitious in Hollywood, "Going to invest in Hollywood?"
Wang Xiaolei smiled and said: "Yes."
Zhou Buqi nodded and said: "That's right. If they all invest in the domestic market, China Film and Shanghai Film and Television will really have no way to survive. They should also want to go public."
Wang Xiaolei smiled and said: "Collaborate with Ziweixing Global?"
Zhou Buqi said: "It's possible, but the trend in Hollywood is changing. The status of sequel blockbusters will become higher and higher. This type of works will no longer be financed from outside."
The risks of sequel works are small and the rewards are large.
Of course the movie companies don't want to give away the profits.
As for original works, the risks are high. It would be best to cooperate with Hollywood giants on a large scale on some low- to mid-range investment films to share the risks and profits.
Anyway, Jieyu Media's investment in Hollywood, apart from the platter contract it has already signed, there is no need to cooperate with commercial blockbusters in the future.
Some people came to the banquet, mainly businessmen from the entertainment industry, as well as many Hong Kong businessmen. The protagonists of the banquet were obviously the Wang brothers, but Zhou Buqi became the target of everyone's compliments, especially the Hong Kong businessmen, who were much better at flattering than the mainlanders.
Zhou Buqi was not polite and said that Jieyu Media intends to launch a listing in Hong Kong. The expected listing time is between March and May 2011. He hopes everyone can help.
Everyone responded positively.
Listing in Hong Kong is in response to the national trend. In recent years, the status of the Hong Kong government as an oriental financial center has become increasingly lower, and the financial market is no longer as active as it was in the early 1990s.
The financial crisis, in particular, has had a greater impact.
In order to help the Hong Kong government solve this problem, the country has called on mainland companies to go public in Hong Kong and use mainland assets to activate the financial market on Hong Kong Island.
…
Zhou Buqi only drank two glasses of red wine and went to the branch again in the afternoon.
At 4pm, go to the airport and prepare to go to London.
There were also Shi Jingmei, Wu Yu and others on the plane. Zhou Qi didn't have to worry about other business matters. He mainly helped with the sales of blind boxes in overseas markets.
The method is also simple.
Cross-platform collaboration would be great!
This is the advantage of Hollywood.
For the sales of Manchester United blind boxes in other regions, it is not enough to simply put the blind boxes in Nike stores for consignment. Nike has too many products.
For Manchester United fans, Manchester United is much more attractive than Nike!
Players of the Manchester United blind box come for Manchester United, not for Nike. It is really not cost-effective to give Nike about 20% of the sales share.
The best solution is to advertise locally, then install blind box self-service vending machines in some important local shopping malls and convenience stores, and set up booths in Nike stores.
As for the process of advertising and sales...
In fact, it is the same as the movie distribution of Hollywood giants. For example, Universal Pictures wants to release the DVD of "Fast and Furious" in Southeast Asia. The model is almost the same.
The difference is that DVDs must be sent to video stores, convenience stores or shopping malls for sale, while blind boxes must be sent to Nike stores, convenience stores or shopping malls for sale.
The reason why Universal Pictures is a Hollywood giant is that its most important asset is its global distribution capabilities.
Universal Pictures' distribution department has a total of 2,585 people, including 1,401 in Los Angeles, 404 in the London office, and 780 in other regions around the world. At the same time, Universal and Paramount also share 16 offices around the world and cooperate with other third parties in 31 offices to build a global distribution system that has been working together for decades.
This is a resource!
Just like in the past few years, Universal Pictures helped DreamWorks Animation distribute "Shrek" globally and helped them sell Shrek dolls. From a model and process perspective, it is the same as the global distribution of blind boxes.
If the resources of Chaowan Commune and Universal Pictures can be built and integrated, it will be equivalent to cross-company "centralization", and the total distribution costs of the two companies will be reduced.
It’s also convenient!
If Chaowan Commune were to build a global blind box distribution system on its own, it would not be possible within five or six years.
This may become a moat for player blind boxes, an industry with few barriers.
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