Top of the big era

After the winter vacation, my sister Zhou Nan ran out to play. The first thing she wanted to do was watch "Avatar."

She watched one in the country.

But it doesn’t feel satisfying. Even the best theater halls in the capital can hardly perfectly present the shocking visual and audio effects of this film.

It happened that Zhou Buqi was going to Los Angeles to handle some work for Ziweixing Global, so the whole family immediately went out.

The best IMAX theater in Los Angeles was booked.

You need to find connections to book the venue.

This is the best cinema in the world. It uses the best audio-visual playback system in the world and the construction cost is as high as 22 million US dollars. The reason why theaters dare to invest so much money is because this is Hollywood.

Before many commercial blockbusters are screened, there will be several rounds of internal screenings. In addition to inviting producers and film critics to give their opinions, some movie fans will also be invited to watch the movie, and then they will be asked to help rate it on some movie rating websites. Leave a review.

If you want to get the best review, of course you have to give it the best viewing effect.

Therefore, this giant screen cinema is in a stage where demand exceeds supply.

Even if Zhou didn't have any connections, it was only scheduled for the lunch session from 10 a.m. to 12:30 a.m.

This movie-watching experience is really different.

Too beautiful!

The plot is not important. The visual and auditory effects are so beautiful. It really feels like you are in the world of Avatar.

Even if Cameron can perform at this level, even ten years later, it will be difficult for any Hollywood movie to compare with this film in terms of visual experience with 3D effects.

You know, the current 3D technology is not mature yet.

Even due to the lack of relevant supporting shooting equipment, the 3D camera used by Cameron to shoot "Avatar" was assembled by him and his team from two 2D cameras using the principles of 3D imaging.

The impact of this film is unprecedented.

It has only been a month since its release, and the global box office has already approached US$1 billion.

The trend of 3D movies has finally exploded!

There is a fanatical demand for 3D movies in the market. But Hollywood as a whole has completely failed to keep up with Cameron, and there are no 3D movies at all.

There is no other way, just convert it!

It is to convert 2D movies into 3D movies through certain technical means.

The visual effects of the converted 3D movie will definitely not be as good as the original 3D movie, but it doesn’t matter. You can wait for a year or two first. When Hollywood production companies and major directors figure out the shooting methods and technical logic of 3D movies, a second truly original 3D movie will appear.

But there's another problem here.

It’s just that the conversion of movies is very complicated. If you want to convert a 2D movie into a 3D movie and present it on the big screen, this requires technicians to process it frame by frame, which is a very heavy workload.

In a few months, it will be summer time when blockbusters gather and be released together.

This little time is simply not enough.

This means that movie fans around the world will still not be able to watch 3D movies this summer. If they want to watch 3D movies, they can only watch "Avatar" over and over again.

According to normal logic, the converted 3D movie will not be officially released until the end of the year.

However, Zhou Buqi is an exception.

Even before Ziweixing Global was officially formed, he had already made arrangements with Marvel Studios and DreamWorks Animation. The future is the era of science and technology movies, which is the general trend.

If a film company wants to make a lot of money, it must discover the general trend in advance and then follow it!

As early as July last year, Marvel Studios started the 3D conversion of "Iron Man 2". In August, DreamWorks Animation followed suit. In September last year, Universal Pictures also officially started this work.

In other words, this summer, the three films "Shrek 4", "Despicable Me" and "Iron Man 2" released by Ziweixing Universal will have 3D versions!

Riding on the wave of "Avatar", in the next two to three years, as long as it is a 3D movie, as long as it is not extremely bad, almost all of them can ride on the popularity and make a fortune.

It's a pity that Ziweixing Global was established a little late.

The commercial blockbusters released this summer are all projects approved two or three years ago. Universal Pictures' main blockbuster this summer is "Robin Hood" directed by Scott, with a production cost of US$200 million, starring Russell Crowe, Kate Blanchett and other top actors.

However, this is an epic movie.

It's out of date with the trend of the times.

It is incompatible with the four iron rules of "inertia, special effects, popcorn, and family fun" set by Zhou Buqi for Ziweixing Global's investment and commercial blockbusters.

Although "Robin Hood" will not be officially released until May 14th, Universal Pictures has already made an internal evaluation. Under the current trend of 3D, special effects, and new concepts, "Robin Hood" with heavy investment is likely to have to wait until May 14. The copy of "Kingdom of Heaven" ended in disastrous failure.

For Universal, it's painful.

For Zhou Buqi, this is a good thing.

The two incidents before and after have proven the correctness of Big Boss Zhou Buqi from theory and practice!

As early as a few months ago, he had explained the relevant concepts and theories. At that time, many industry executives thought he was an amateur and was talking nonsense.

Facts have proved that Boss Zhou’s strategies are all right.

Arrange for 3D conversion of "Shrek 4", "Despicable Me" and "Iron Man 2" by arranging for 3D conversion of "Shrek 4", "Despicable Me" and "Iron Man 2", which will make these three movies the first wave of "Avatar" movies in the world. 3D bonus movie.

Tickets for 3D movies are expensive.

Moreover, the picture is wonderful and there are relatively few screening rooms.

Many movie fans watch the 3D version again after watching the 2D version. It is conservatively estimated that the 3D conversion strategy alone can add an additional US$300 million to US$500 million to the global box office of these three movies.

As for the investment philosophy of "inertia, special effects, popcorn, and family fun" in Hollywood blockbusters, it has almost been proven correct under the wave of "Avatar". The sluggish market in the early stage of "Robin Hood" and the lack of fans' expectations have also This is further illustrated.

You can make a lot of money by listening to the big boss.

If you don't implement the big boss's ideas, you will suffer serious losses.

This allowed Zhou Buqi to form extremely high authority and influence within Ziweixing Global. In the past, those senior Hollywood practitioners were somewhat scornful of him. They showed respect because he was rich and the boss.

It's different now.

Their judgment of future trends and understanding of the film industry are really superior to others. The boss is the boss for a reason.

The atmosphere of this Ziweixing Global high-level meeting was completely different from the previous ones.

Zhou Buqi saw something strange in the eyes of the senior executives, which was similar to the way Ziweixing's senior executives looked at him. He was a little funny. He didn't expect that it would be so easy to conquer these people.

Just make more money and lose less money.

Nothing else matters.

This executive meeting mainly discussed the technological reform of movies. Now that we have the case of "Avatar" as a basis, there will be no resistance to further promoting this strategy.

If we want to carry out technological reforms, the most important one is of course Lucasfilm. This is the most technologically advanced film company in the world. It has the world's most powerful capabilities in visual and auditory aspects, including 3D technology processing. , better than Silicon Valley technology companies.

MSI Universal’s proposal to acquire Lucasfilm has not yet been truly effectively promoted.

Now, Zhou Buqi has issued requirements from a strategic level.

This must be done well!

This is not just about movies, it also concerns other industries.

This is Shen Xiangyang's suggestion.

After he resigned as the CTO of Ziweixing and came to work in the United States, his main job was to link the scientific and technological achievements of these companies in the "Ziweixing"!

Avoid repetitive development as much as possible to avoid unnecessary waste. We must strive to achieve a certain scientific and technological achievement of a certain company, which can produce effects in the business territory of the entire galaxy.

As "Avatar" became popular all over the world, Shen Xiangyang paid attention to a very important direction - 3D.

3D visual effects represent the future!

This is not just the film industry.

For example, Ziweixing cooperated with Lenovo and the police in China. With the blessing of supercomputing, artificial intelligence was used to complete intelligent analysis of blurred pictures to determine who the person was.

The technology used behind this includes converting 2D images into 3D models.

This is theoretically the same as converting a Hollywood 2D movie into a 3D effect, except that the conversion of the movie is more difficult and requires more refinement.

Another example is a smartphone.

Zhou Buqi has already made two generations of product upgrade ideas for the future of Aster mobile phones. The first generation is fingerprint recognition, and the second generation is face image recognition.

Fingerprint recognition is okay. This is a relatively mature technology. As long as the relevant solutions for integrating the identification chip with the mobile phone are completed, it is expected that a formal fingerprint recognition mobile phone will be launched in 2011.

The second generation of face recognition is very complicated.

Requires very powerful artificial intelligence technology.

There are currently some face recognition devices on the market, but they are basically nonsense, and they are all 2D faces. In other words, if you put a photo on it, you can still successfully identify it, but the accuracy is too poor.

To improve accuracy, the best way is to model 3D structured light. The 2D image is captured through the camera, and then the edge computing of artificial intelligence is used to enrich the 3D model of the entire head of the human body.

All 2D to 3D conversion logic is the same.

In this field, Industrial Light and Magic, owned by Lucasfilm, has the best technology in the world. The core 3D technology of "Avatar" comes from Industrial Light and Magic, and the 3D conversion work of the three movies "Shrek 4", "Despicable Me" and "Iron Man 2" was also handled by Industrial Light and Magic.

Therefore, Lucasfilm must win!

This is not only to obtain the copyright of a "Star Wars", but also to obtain related technical achievements.