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Wu Yu blinked his eyes and said seriously with a small face: "The current main business of Chaowan Commune is player blind boxes, which are closely related to football. If this multinational football group is named after our products, it will have a wider brand than other brands. Advertising effect."

Shi Jingmei said softly: "This is naming a football team. The name is very meaningful, and it often means the relationship and bond with the fans. Just like Shenhua, Shenhua was originally only the sponsor Shenhua Group, but later changed its owner, but Fans have become accustomed to and like the name Shenhua, so they can't change the name. They can't change it even if they want to. Therefore, the team's naming must have a long-term perspective and not just focus on the present."

Wu Yudao: "The name of the team can have a long-term advertising effect. The vitality of the team is very long, but the vitality of the enterprise is uncontrollable. If you want to achieve the greatest economic benefits, you must choose the safest plan."

Ning Yameng continued: "Brother-in-law, I have done some research and found that there are many century-old companies in the world. But looking at these century-old companies, almost all of them are in the manufacturing industry, either producing clothes, bags, shoes, or producing cola and watches. , automobiles. The service industry is changing too fast, and the technology industry is changing even faster. Even Motorola and Nokia are no longer good. Yahoo has only been popular for ten years, and it will be eliminated by the times."

Wu Yu nodded repeatedly and said quickly: "Yes, we must return to the manufacturing industry. Husband, the Internet industry you are in does have the ability to explode rapidly in a short period of time, and the market value increases very quickly. But this is the technology industry, maybe one day It won’t work. Although traditional industries like toys are not very profitable and can only achieve linear performance growth rather than exponential performance growth like Internet companies, it is stable. No matter what time it is, humans cannot lack toys.”

It seems that these three female generals have achieved internal unity.

Zhou Buqi was a little frightened.

There was also some joy.

I didn't expect Senior Wu Yu to make such great progress. Is this the same Senior Wu who drove a Lamborghini and didn't work hard every day, and went to major high-end restaurants with her sisters every afternoon to check in?

Progress is so fast!

Not surprising, in the Zhou family, even Aunt Xue runs two beauty salons of her own, and the girls all have their own successful careers.

Wu Yu is in it, and it's okay for a day or two. Over time, he will definitely feel something, and a kind of motivation for progress will be formed subtly.

Shi Jingmei continued: "After Buffett bought Coca-Cola, he never sold Coca-Cola shares. Because Coke is a necessity in life and has penetrated into every family. There may be short-term fluctuations in performance, which can be seen from In terms of long-term vitality, Coca-Cola must be better than the technology industry. The Red Bull Group actually follows the same logic when it comes to football."

Ning Yameng said: "Well, Red Bull beverage can be cross-regional and cross-cultural. It is a global drink like Coca-Cola. Although it is not as good as Coca-Cola in sales, its vitality will not be much worse than Coca-Cola. Such a traditional enterprise is most suitable for The football team was named.”

Wu Yu hugged Zhou Buqi's arm and said expectantly: "Toys can also cross regions and cultures. This is determined by the nature of the product. Star cards have no practical value and are destined to only be active in niche circles. But Players' figures are different, and relying on the strong influence of football, they have more possibilities to get out of the circle. The combination of blind box fashion and the team is a strong alliance!"

The three female generals spoke to each other and expressed their meaning clearly.

I just hope that Boss Zhou won’t think too much about it, Chaowan Commune is the best choice, and he won’t worry about his mobile phone. Whether it is the Chinese name "Ziyuan", the translated name "Ai Si Da", or the English name "Aster", they are actually not suitable for naming a team.

Even Nokia and Motorola are dead.

Aisda Group has developed very well in the past two years, but who knows whether this company will still be alive in more than ten or twenty years? Maybe times have changed and they will be replaced by new products.

In comparison, the traditional toy industry has more advantages.

Although the technical content of this thing is not high, it is simple but not simple! The vitality of this thing is much stronger than the Internet, mobile phones, drones, chips, etc.

Zhou Buqi’s initial idea was to name it after a mobile phone.

Through the influence of football, Aster mobile phones will be further cultivated and promoted globally.

Maybe Wu Yu heard them when they were talking, and then she quickly transferred Shi Jingmei and Ning Yameng back from Europe to persuade the head of the family to change their mind.

Shi Jingmei further analyzed, "Neither is Yuanwei Group. Yuanwei's brand positioning is adequate, but milk tea is difficult to promote globally and lacks marketing value in overseas regions. Neither is Jieyu Media. Jieyu Media's main business is It’s business in Greater China, and it has no influence at all on countries like Brazil, South Africa, and Australia.”

Zhou Buqi smiled, "Where's Ziweixing Global?"

"Universal? This is even worse!" Shi Jingmei snorted and rolled her eyes at him, "I don't believe you would put 'Universal' in it. 'Universal' is indeed a world-class brand and very influential. . But over the past 100 years, the 'Universal' brand has long been split. Universal Music, Universal Studios, including Miss Universe, have nothing to do with Universal Pictures now. In order to promote Universal Pictures, you are willing to provide free services to those Promoting irrelevant assets? Universal can’t do it, and certainly not MGM. The best option is Trendy Commune.”

Wu Yu nodded repeatedly, "Yes, hubby, Chaowan Commune is the best choice. Just like Red Bull, Red Bull drink is a functional drink, a sports drink, related to football. The player blind box is more relevant and can combine football's The publicity effect is maximized.”

They must have had a meeting, their thinking was clear and their logic was accurate.

Zhou Buqi thinks what they said makes sense, "There is another factor to consider, the aesthetics of the name. Of course it is good to use the name 'Tide Wan' to promote toys. But it is not good to use it to name a football team. I Going to Los Angeles to buy a team and then call it the Los Angeles Hipsters? This is too impetuous. Moreover, 'Fashion' is more like an industry name than a brand name."

"Trendy toys" actually means trendy toys and popular toys.

The "player blind box" of the Trendy Wan Commune can also be called trendy play, the new "Transformers" launched by Hasbro can also be called trendy play, and the new building blocks launched by Lego can also be called trendy play.

They are all trendy toys, so the coverage is too wide.

It's a bit like Shi Jingmei's analysis just now. It's a reason why we can't name it after "Global". If a trendy toy company promotes "trendy toy", won't it also benefit competing toy manufacturers such as Hasbro and Lego?

Wu Yu looked at Zhou Buqi with a pitiful look, "Hubby, you are so stupid!"

"ah?"

Zhou Buqi couldn't laugh or cry, feeling despised.

Ning Yameng pursed her lips, covered her mouth with a smile and said, "Brother-in-law, I thought you knew everything, but it turns out the secret was revealed."

Fortunately, his second sister Shi Jingmei gave him a fair word, "He usually pays attention to too many major things. It's not surprising that he doesn't pay attention to details like this."

Zhou Buqi knew that he had made a fool of himself, so he asked humbly: "What's the matter? What did I say wrong?"

Wu Yujiao smiled and said, "Both of them are wrong. 'Chaowan' is the Chinese name, 'Chaowan Commune' is the company name, the product launched is Chaowan, and the name of the product is 'Paopaotao'."

"Paopaotao?"

"It's English, Poptoys, that's the real brand name."

Wu Yu laughed heartlessly.

Zhou Buqi suddenly realized.

I see!

Because the products of multinational companies are sold across countries, they will encounter many linguistic differences, so there will be many kinds of names, some are company names, some are product names, some are brand names, and some are translated names.

For example, the iPhone produced by Apple.

"Apple mobile phone", Apple is the company name.

The brand name is iPhone.

iPhone3g, iPhone3gs, iPhone4, etc., these are product names.

"爱Crazy" is the transliterated name of iPhone.

Another example is Esda.

Asda mobile phone, this is the name of the company, because the manufacturer is called Asda Group.

Aster and Aster are the product names. The former is the Chinese name and the latter is the English name. The Chinese meaning of Aster is "aster flower".

The transliterated name of Aster happens to be Aster, and the English name of the company "Aster" is also "Aster", which overlaps with the mobile phone brand name, which can facilitate the understanding of foreign consumers and post-listing investors.

For Chaowan Commune, "Chaowan Commune" is the company name. The brand name and product name overlap, both are called "Poptoys". In other words, the big trademark printed on the appearance of the blind box is called "Poptoys".

Consumers are oriented toward the product, not the company.

In other words, for consumers, they don’t care what “Trendy Play Commune” is, they only know that the name of the blind box they buy is “Poptoys”.

This is a unified global brand.

The Chinese name in Greater China is "Poptoys", which is the transliteration of "Poptoys".

The English name of "Tide Toy" is "designer_toy", which is a general term for a type of toys and is not suitable to be used as a team name. However, "Poptoys" or "Poptoys" are brand names and have unique characteristics, so they are suitable to be named.

Just like the Leipzig Red Bull team of the Red Bull Football Group, it should be called "Leipzig Red Bull" and not "Leipzig Energy Drink". Because there are so many kinds of functional drinks, Red Bull Group just wants to promote its own Red Bull drink.

As another example, suppose Coca-Cola sponsors a New York sports team.

It must be called the New York Coca-Cola Team, not the New York Coca-Cola Band.

Because "Coca-Cola" is a proprietary brand name, Coke is the name of a beverage type, as well as other cola types such as Pepsi-Cola.

Zhou Buqi exchanged the principles of naming with the three female generals, which gave him a bit of a headache.

This is too complicated.

In order to simplify and save trouble, many Asian companies overlap the company name, product name and brand name in a trinity when naming, such as Samsung, Sony, ZTE, Huawei, Lenovo, Haier, Gree, etc.

Haier's computers are called "Haier computers", Haier's air conditioners are called "Haier air conditioners", and Haier refrigerators are called "Haier refrigerators". One advantage of such naming is that it is simple to market and easy to operate.

The disadvantage is that the risk is too high.

Once there is a problem with Haier's computers and the "Haier" brand is ruined, even if Haier's refrigerators, color TVs, air conditioners and other products are fine, they will be greatly affected.

In contrast, large companies in Europe and the United States often separate their names and create a very complex name system to share risks. For example, Procter \u0026 Gamble has hundreds of brands and tens of thousands of products. If something happens to a certain product and a brand is ruined... it will be ruined and it will have no impact on the entire group.

"Paopaotao...wouldn't it be too feminine?" Zhou Buqi was still hesitant.

Wu Yu was not very satisfied, and said in angrily voice, "This is just a Chinese name."

Zhou Buqi glanced at her, then at Shi Jingmei and Ning Yameng who were full of hope. He couldn't refuse even if he wanted to. To him, failing to run the team is a small matter, but making them unhappy is a big deal.

"Okay, then it's settled!" Zhou Buqi waved his hand, "Well, let's take a look at the blind box sales this season. If the blind box business is spread among more wealthy teams, it means that Chaowan Commune The business model has really taken off. When the time comes, the team will be named after you!"

Wu Yu was very happy and came over to kiss him on the face, "Husband, you are the best!"