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Chapter 1687: Parting and Reuniting
The International Department now has a 6-story office building, which can support 1,000-1,200 employees working here. However, the current number of employees in the International Department is not satisfactory, with only more than 350 people.
The main reason is that overseas business has not been fully developed, and there are not many domestic and foreign business connections.
Next, we need to further open up cooperation at this level.
Not to mention Internet companies such as Ziweixing International, Ziweixing Digital Media, Netflix, and Twitter, even the film company Universal Pictures can actually complete business docking.
For example, a bottle of Coca-Cola appears in a movie shot, which has a certain advertising effect. But what if Coca-Cola doesn’t pay? Isn’t this equivalent to free advertising for Coca-Cola?
In fact, it can be solved completely using technical means.
When shooting, it was Coca-Cola, but with a few technical adjustments later, it could be turned into Pepsi-Cola.
In later generations, many domestic TV stations and media produced film and television dramas and variety shows that would actually encounter similar situations. For example, a reality show guest drank mineral water in the show, but the mineral water was not advertised. The program team did not want to promote it, so they directly labeled it Mosaic. It's ridiculous. Those who didn't know it thought it was following the style of Japanese short films.
Zhou Buqi spent two hours walking around, feeling empty.
The biggest business is the cooperation with Japan with Tang Binchen.
This is not surprising. Ziweixing has encountered some problems in the United States, and they are fully capable of solving them on their own. The meaning of "outsourcing" is to move some low-end projects to Ziweixing International for lower costs and higher efficiency. At present, Ziweixing's business in the United States is not too large, and the work content is not too large, so there is not much outsourcing business.
Japan is different. Tang Binchen promoted the cooperation between Ziweixing Japan and the International Department because he was based in Tokyo and was really powerless in many projects.
These Japanese employees are all very polite and want to apologize a thousand times a day. But work is work, and you have to get results! If you can't get results, apologizing every day is of no use!
There is no other way, so Tang Binchen can only rely on the International Department. Among the more than 350 employees here, 190 are focused on cooperation in Japan.
In fact, in Japan's IT industry, a large part of its products rely on outsourcing to survive. For example, if a company wants to build a movie rating website, the project manager will write a product requirement and design template, which is enough. Then send the requirements and formats to outsourcing companies in China or India, and they will do the manufacturing.
The advantages are simplicity, saving money, time and effort.
The downside is that the experience is terrible.
After all, working with an outsourcing company is not as conscientious as doing it yourself. Many times you only pursue a very reluctant result, and you don't care at all about the various problems that may exist behind the result.
Therefore, Silicon Valley giants generally seldom outsource and do everything themselves. For example, Microsoft will open branches in China, and lower-end business will be completed by Microsoft China to avoid the hidden dangers caused by outsourcing.
Ziweixing doesn’t have to worry too much.
Judging from the business process, Ziweixing Japan paid the international department headed by Liu Qing to handle some projects as an agent, which was an outsourcing project.
But in fact, this is actually a family, working for themselves.
Therefore, the Ziweixing International Department does not call this business "outsourcing". It uses the term "domestic and foreign business docking" to promote domestic advantages overseas and absorb overseas advantages into the country, thus promoting domestic and overseas business. common growth of the industry.
By the afternoon of the next day, Zhang Yiming, He Yang, Guo Pengfei, Ji Zian, Meng Houkun, Liang Rubo, Huang Juncai, Han Leshui, Yu Yongfu, Nie Caijun, Wang Haiyang, Pei Yao, Jiang Zhiyong and several other M6 and above executives were there. Arrive at the Magic City.
This matter is important.
What Zhou Buqi wants to express is not just the acquisition of YY, or whether he can do things in the live broadcast industry, but the choice of strategic "dividing" and "merging" in the development of an enterprise at the multi-business operation level.
After a company reaches its largest scale, there will often be many business sectors, and they will generally face similar choices.
Just like a traditional big family, is it better for three generations of grandparents to live together, or to live separately?
Each has advantages and disadvantages.
The larger the company, the more difficult it is to manage and suffer from the disease of large companies. Too much hierarchical structure will lead to low operational efficiency and even lead to numerous workplace infighting.
If it can't be solved, then let's separate.
The most typical example is JD.com. After its listing, JD.com began to lay out a variety of businesses. Each business will be separated and listed separately. Companies such as JD Health, JD Finance, JD Logistics, etc. have all been independently listed.
Here comes the shortcoming.
Management expenses increased significantly.
If you live together, a big housekeeper is enough; if you live separately, each family needs a big housekeeper. This includes finance, marketing, technology, marketing and other organizational systems.
The more leadership there is, of course the more ineffective management expenditures there are.
By bringing all businesses together, we can efficiently and uniformly integrate all resources, tear down the east wall to make up for the west wall, and make the best use of the group's resources, thus reducing repetitive business expenses.
The most typical example is Alibaba. Not only does it not split its own business, it also acquires many other people's businesses from outside and merges them into the big Alibaba family. In order to reduce repetitive business, a highly innovative middle-stage enterprise structure was also proposed to further achieve efficient integration and cooperation.
From a capital market perspective, living together has a fatal flaw.
Such as Youku.
Because the streaming media industry is a big trend, after listing, the price-to-earnings ratio may reach 100 times. That is, with a net profit of US$100 million a year, the market value can reach US$10 billion.
It will be different after joining Alibaba.
Alibaba is a large group with many businesses. The capital market’s price-to-earnings ratio of 40 times is considered very high. In other words, after Youku merges with Alibaba, its value will be evaluated based on Alibaba's price-to-earnings ratio. The annual net profit is US$100 million, and the market's assessment is at most US$4 billion.
This creates a huge value gap in the capital market.
There are more serious ones.
It is impossible to make money on a video website like Youku. Because the capital market is optimistic, even if it suffers losses for consecutive years, it can still give an extremely high valuation. Assuming an annual loss of US$100 million, the market value may still be as high as US$10 billion.
After merging with Alibaba, things will be different. Alibaba needs to summarize financial reports within the group and integrate Youku's financial reports into the group's financial reports, which will result in a decrease in Alibaba's net profits. Youku's losses are reflected in the group's market value. A PE of 40 times is negative US$4 billion.
The price-to-earnings ratio is an amplifier in the capital market.
Earning US$100 million, through the amplifier of 40 times earnings ratio, is a capital gain of US$4 billion. A loss of US$100 million, magnified 40 times, would be a loss of US$4 billion.
In other words, if Alibaba has Youku, its market value will not only not increase, but will also decrease by US$4 billion. What if Youku is spun off and listed separately? Not only will this $4 billion loss be wiped out, but additional billions of dollars in capital gains will be obtained.
Therefore, when many listed companies encounter a crisis or undergo business reforms, the first thing they do is to cut off loss-making departments. If this thing is magnified by the leverage of the price-to-earnings ratio, it will become a very exaggerated number.
It can be seen that "dividing" is easier than "combining".
Merger requires courage, strong decisiveness and strategic courage from decision-makers. Only world-class large companies dare to continue to merge and launch relatively large-scale mergers and acquisitions, such as Microsoft, Apple, and Oracle.
It seems wonderful to have three generations of grandparents and grandchildren living together, but there is a generation gap between the old, middle and young generations. How can they get along without conflicts?
If the head of the family is of poor quality, it would be better to separate the family as soon as possible.
Just like the Zhou family back then.
If the family is not separated and autonomy is not obtained, Zhou Buqi will not be able to grow up quickly even if he lives a new life, unless he breaks with the Zhou family and runs away from home.
In the current Zhou family, people like Wen Zhixia, Shi Jinglin, Wu Yu, Ning Yaxian, etc. can live together because Zhou Buqi has enough clever management methods to live together.
If he was not at this level, he would have separated as soon as possible like the father-in-law of the Shi family. Another example is JD.com. If the level is not good enough, don’t think too much as soon as possible, and honestly continue to spin off logistics, health, finance and other businesses.
The question now between Ziweixing and Duowan is actually the choice of dividing or combining.
At present, Ziweixing only holds 40% of Duowan's shares, which is a state of separation.
If Duowan is listed separately, it will be further divided.
Is it better to integrate Duowan into the big Ziweixing family and live together, or is it better to keep them separate? YY is a very good product, and Ziweixing's executives almost unanimously believe that YY should be firmly in their hands and should not be separated.
This time Zhang Yiming led the team and so many senior executives came to Shanghai together, mainly because Liu Qing said that Boss Zhou had no intention of getting together and thought it would be better to live separately from Duowan.
This is not in line with the philosophy of decision-makers.
I plan to come over and listen to Boss Zhou’s speech in person. If there are any omissions, point them out quickly and correct them.
Zhou Buqi made a phone call to Guo Pengfei in advance, "What does this mean, classmate Yiming?"
Guo Pengfei said amusedly: "You are the big boss, what are you afraid of?"
"It's not that I'm afraid. I thought just a few people would be enough. That's great. I've called all the core management here. Is this a collective vacation? Are you quitting your job?"
"It's all arranged, you don't have to worry."
"If I really want to force you into a palace, you will stand by me."
"Hahahaha!" Guo Pengfei laughed heartlessly, "As for that? You are the big boss, and only you can make the decision."
Zhou Buqi said angrily: "Everyone is against it and let me act arbitrarily? Even if I am right, it will not be conducive to a good atmosphere of organizational order and will aggravate the differences in the management."
Guo Pengfei said carelessly: "I know, I told you before I came here that I am here to listen to the teachings and to learn from you. I see why you are a little suspicious now. If you are suspicious, it means you are not confident enough."
"piss off!"
Zhou Buqi snorted coldly and hung up the phone.
Not confident enough?
This is not nonsense, who has 100% confidence?
The foresight choice is okay.
But many of the choices Zhou Buqi has to make now have nothing to do with foresight. They are all independent judgments made by his experience in this life and his understanding of the Internet. Many businesses are even original to him and have never happened in his previous life. of.
Who can guarantee that this is correct?
It's more or less like gambling.
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