Top of the big era

For Zhou Buqi, the most urgent thing at the moment is the competition in the smartphone market, mainly between the two major Korean brands-Samsung and LG.

Fortunately for LG, the latest news is that LG plans to settle with Apple and pay a patent fee to settle the dispute.

Samsung is different, choosing to go head-to-head with Apple.

The greater the risk, the greater the reward after success.

For Asda, the main competitor in the future is Samsung.

This matter must be planned comprehensively.

Samsung is so powerful that it can challenge Google and Apple. Asda's talent, technology and channel reserves are not at the same level as Samsung's.

In the past two years, Asda has been able to do whatever it wants by relying on the blank market.

Not anymore.

If Asda wants to compete with Samsung in the international market, it must find ways to strengthen its own strength. In other words, we need to find enough helpers to compete with Samsung together.

Needless to say, domestic mobile phone manufacturers are all engaged in assembly and lack core competitiveness.

South Korea's Hyundai is very good. Although its mobile phone business is poor, it has a strong foundation. Whether it is a strong quality system or a rich patent matrix, it can help Aisda a lot during the cooperation period.

However, this is not enough!

Zhou Buqi is eyeing Japanese electronics giants again.

If we want to say who hates Samsung the most in the world, Hyundai may be the first, and this group of Japanese technology giants should be second. At that time, the Japanese giants were all giants, and Samsung was just a helper for Japanese companies, doing some inconspicuous marginal businesses.

Then, Samsung started slowly.

Then, through a series of conspiracies and more advanced business concepts and business vision, Samsung took over the entire Japanese technology industry.

The younger brother back then became the domineering older brother who stepped on them.

This gives Asda the opportunity to cooperate with Japanese technology companies.

This was also a last-minute idea and required temporary arrangements.

Fortunately, Zhou Buqi now has great influence and face, so he called Son Zhengyi and asked him to fly back to Tokyo without any explanation and discuss anything with him!

On the phone, Zhou Buqi briefly explained the reason, and Son did not refuse. He said that he was busy looking at a "sharing economy" investment project in Silicon Valley and would not be able to come back for a while.

However, it should be possible to return to Tokyo within three days.

In the past few days, Masayoshi Son has arranged for his right-hand man, Hitoshi Yoshino, who is in charge of the mobile phone business of SoftBank operator, to give Boss Zhou a comprehensive and detailed explanation of the current status of Japan's domestic mobile phone industry.

Zhou Buqi accepted this suggestion, declined the trip to Europe, and planned to stay in Japan for a few more days.

As for Yoshino Jin, let him come by himself.

On this day, Zhou Buqi went to Jingtao to investigate the development of this e-commerce platform in Japan. Looking at the data alone, it’s pretty good. It has become the third largest e-commerce platform in Japan.

The first is Rakuten, with a market share of 36.5%;

Second is Amazon, with a market share of 23.3%;

The third is Jingtao, with a market share of 12.4%;

The reason why it ranks third is that currently only these three e-commerce platforms in the Japanese market are investing heavily regardless of costs. Even Yahoo Japan's e-commerce is cautiously focused on making money.

Zhou Buqi encouraged: "The times are changing, and the current Jingtao still belongs to the previous era. Jingtao developed late, and it is not surprising that its share is smaller. We must optimize simple and fast services for online shopping on the smartphone platform. ."

Chen Dong was embarrassed, "The gap with Lotte is too big."

"Don't worry," Zhou Buqi smiled, "I read your email and it said that Lotte has great ambitions and wants to develop into the European and American markets?"

Chen Dongdao: "Yes, they are very ambitious. Maybe they are not satisfied with the small scale of the Japanese e-commerce market and want to develop globally. In May, they spent US$250 million to buy the American e-commerce platform Buy. Recently, it seems that we are still discussing mergers and acquisitions with the British e-commerce platform Play. It seems that we are also launching an e-commerce platform in China."

"Well, Liu Qiangdong told me that his name is Le Kutian."

"Is it online?"

"No? Not sure. Anyway, Lao Liu is very confident. Unless Lotte can invest regardless of the cost, they will be defeated within two or three years."

Chen Dong laughed, "The boss of Lotte is called Hiroshi Mikitani. I think he is quite courageous. I read a recent speech he made and said that if rapid action is not taken, Lotte's globalization will take a lot of time." Long time. You either do it or you don’t.”

Zhou Buqi shook his head with a calm expression.

Chen Dong asked: "Don't you think so?"

Zhou Buqi glanced at him, "Do you think a Japanese team can build a world-class company in the Internet industry?"

Chen Dong smiled and said, "I'm not optimistic either. The workplace atmosphere in Japan...how should I put it, is incompatible with the mechanism of the Internet. The core element of the development of the Internet is survival of the fittest, which is constantly updated and upgraded. Internet technology is changing every day. , we must constantly lay off old employees and recruit young people who are more proficient in new technologies and understand the new market. Japanese companies do not have this gene."

Zhou Buqi said: "Rakuten is overpowering Amazon in the Japanese market. In the early years, it beat eBay everywhere. It thought it was very powerful and wanted to make a lot of money in the European and American markets."

This ambition is really too big.

Even if Zhou Buqi has now expanded his Internet empire to such a large scale, he does not have the confidence to go to the European and American markets to do e-commerce.

Chen Dong smiled and said: "Yes, Miki's speech... I felt like it was a pyramid scheme. He said that he would lead Rakuten to become the largest Internet company in the world, surpassing Google and Amazon. He wore a T-shirt during the speech. , it says 'Beat Amazon' on it."

Zhou Buqi doesn't like to speak ill of people behind their backs, but after hearing such arguments, he couldn't help but sneer, "The more you know, the more you don't know. The less you know, the more you think you know everything." I guess that guy doesn’t even know which way the door to Amazon’s headquarters opens.”

Chen Dong was stunned for a moment, "Is there a gate?"

Zhou Buqi waved his hand, "Ignorant people are fearless, let them be monsters! For Jingtao, this is an opportunity. Don't be too ambitious. It's enough to develop the Japanese and Korean markets and seize the early dividends of the mobile Internet." "

Chen Dong was a little embarrassed, "Jingtao's product positioning seems to be fixed, and it is not easy to break out of the circle."

"ah?"

Zhou Buqi didn't quite understand.

Chen Dongdao: "When Jingtao first started, it didn't focus on the second dimension, rice circles, and otakus as its main user targets, so it tilted its selection of products. The product positioning has been realized, and these two dimensions in Japan Star-chasers and fans all gather in Jingtao to shop online, but white-collar workers and middle-aged and elderly users are all insulated."

After a pause, he further explained: "Middle-aged and elderly people and housewives generally use Lotte; white-collar workers and intellectuals generally use Amazon. Jingtao is mainly for young people such as second-dimensional, star-chasing fans and otakus. This There is a very obvious difference in spending power. In terms of order quantity alone, Jingtao and Rakuten are similar, but the transaction volume of a single order is too small."

It’s the same all over the world, young people don’t have much money.

Moreover, high transaction volume means that the courier guys have to keep delivering goods.

The little profit from the goods is used to support the courier boy.

Zhou Buqi was very optimistic and said with a smile: "This is great, young people are the future! Don't care too much about short-term benefits, pursue longer-term value. The main users of Lotte are middle-aged and elderly people and housewives. Waiting for this batch of As people get older, Rakuten's share will definitely shrink. Whoever owns the young people owns the future."

Amazon's user base is younger than Rakuten, which will inevitably form a trend of replacing it in the future.

In fact, this is also true.

Rakuten is now far ahead of Amazon in the Japanese market. In another seven or eight years, Amazon will catch up.

Jingtao’s user base is younger than Amazon’s.

As long as Jingtao does not lose its users, it is very likely that Jingtao will surpass Amazon and become the largest e-commerce platform in Japan in a decade or two.

Zhou Buqi said: "Young people generally have not seen much of the world, and their material needs are also low. We need to add more high-quality and low-priced products on Jingtao. This was the original purpose of our Jingtao, to sell some of the domestic surplus of small and medium-sized enterprises to sell their products to the Japanese market.”

Chen Dong has a headache, "It's very difficult. The Taobao model cannot be implemented here, and the express delivery costs are too high. The profit of small commodities is too small, and it is not enough to pay the express delivery fee for one order."

"Let's put together an order. Isn't there a certain amount of sales on Amazon to get free shipping?"

"This is just one aspect. This kind of small commodities must be self-operated. Jingtao cannot afford such a large self-operated system, so it just distributes some small items every day."

"There is always a way, for example..." Zhou Buqi thought quickly, "For example, pack 100 small items, such as toys, hairpins, socks, DVDs, etc. It's like a blind box, with all kinds of small items. The gadget sells for $100. There is always a solution. These young people in the two-dimensional and fan circles like this fresh and exciting way of playing the most.”

Chen Dong was convinced, "You react so quickly and have so many ideas!"

Zhou Buqi said: "The blind box gameplay is made in Japan and caters to local culture."

"It feels feasible, I'll look into it."

"Well, Yiwu Small Commodity Market has so many gadgets, which can help sell domestic products. There are also clothes, which can become the core sales product. For example, if you buy a piece of clothing, you will receive 10 packaged gadgets as a gift."

"clothing?"

When Chen Dong was doing on-campus group buying, he did several clothing group buying but it was not very good. Jingtao now also has clothing products, but they are not self-operated businesses, but are third-party merchant stores.

Zhou Buqi said: "Talk to the school group buying. They are doing clothing group buying, a new model. Young people don't want to look at fashionable styles, and it doesn't matter if the quality is not good. Shi Jinglin also said the other day that the largest shopping mall in China has The clothing supply chain abroad...especially in Japan, has been doing 'tonghua' for decades and has the most mature e-commerce environment in the world. This matter is quite complicated, you should pay attention to it."