Top of the big era

Zhou Buqi didn't notice that Jiang Shuying's face was flushed and she was having wild thoughts.

Just a little star.

In contrast, what he cares more about is the success of Spotify, which is the core product of "Ziwei Galaxy" in laying out the music streaming market, and its status is comparable to Netflix in the video streaming industry.

Zhou Buqi said: "Cloud services can solve the problem of excessive downloading leading to the spread of piracy to a certain extent, but there are still a large number of people who have download needs."

Daniel agreed: "Yes, the functions of smartphones are very powerful, but the sound quality is still far behind professional Walkman devices. We need to provide a download channel to meet these users who have high demand for sound quality."

Zhou Buqi asked: "Spotify now implements a subscription system?"

Daniel said: "There are both free and paid models. The free music has a relatively small amount and will have ads. The paid music is comprehensive, with a library of more than 10 million songs, and there are no ads."

Spotify is learning from Netflix in terms of business model, and it has to learn from it completely.

Music copyrights are more expensive than film and television copyrights.

The main reason is the artist share.

After a movie or TV series makes money, only a minimal amount of profit will be distributed to the creative team, and most of it will be owned by the film and television company.

Music is different.

Usually 30%-50% of the income earned from a song goes to the artist. This is the main reason why the music industry in the world today is facing a huge impact.

Spotify’s current subscription fee is US$9.99/€8.99/£7.99, which is 20% higher than Netflix. However, Netflix's profit model is already very clear. As long as you stick to it, it will be easy to make money.

Music streaming is hard.

Especially the Apple tax system on the iPhone.

Apple takes a 30% first cut of the $9.99 subscription fee. Of the remaining $7, Spotify keeps 30% as its own revenue and distributes the remaining $5 to the record companies. After the record company receives the money, it must distribute 3-4 US dollars to the music creation team in proportion.

The most typical example is Michael Jackson, who is richer than any other music industry boss in the world.

This means that if Spotify wants to survive and find a way to make money in the future, it must find a way around its business model.

Zhou Buqi said: "Whether it's movies, TV, music, or copyright income, the bulk of its expenditures. If Spotify wants to truly generate profits, it still has to learn from Netflix. The free model cannot sustain it, so it must think about the paid model. . If you want to improve the conversion rate of paying users, you must establish higher differentiation barriers.”

Daniel raised his eyebrows, "Music download?"

"Yes, a differentiated design based on cloud services." Zhou Buqi smiled and further explained, "Music downloading may cause widespread piracy, but this is a hard demand and cannot be avoided. Not only is it transferred to professional music equipment The pursuit of better music quality is also related to the network signal. Music downloaded locally will not be interfered by Internet signals like online music."

Daniel nodded and said: "The cooperation between Spotify and Ziweiyun is indeed the biggest highlight of this product. Other products of the same type use caching and P2P network sharing models to reduce server costs. But this model will greatly reduce server costs." This will greatly contribute to the proliferation of pirated music."

"That's right!"

Zhou Buqi was very familiar with this.

That’s it for Qvod!

This is the main reason why Qvod was blocked.

As a player, Qvod uses similar technical means to quickly buffer and give users the best online viewing experience.

The result is rampant piracy.

At that time, domestic film and television copyrights had begun to be legalized, and streaming media giants began to spend sky-high prices to acquire film and television copyrights, investing billions or tens of billions every year.

However, Qvod does not.

Qvod is not a streaming platform, it is just a music player. However, through Qvod, you can search for a large amount of film and television content, mainly relying on caching and P2P network sharing technology.

The general logic is that if a user wants to watch "The Legend of Zhen Huan", Qvod will use technical means to search for the resources of "The Legend of Zhen Huan" in terminal devices near him, and then transfer them to him. It’s fast, and you don’t have to spend money. These are pirated resources.

This is where something goes wrong.

Other streaming media giants spend so much money to buy film and television rights every year, but Qvod does not have to spend a penny. Relying on this cache sharing mechanism, you can watch everything.

Why?

If you want to sue Qvod, this is not a good angle.

Because it’s not Kuaibo that provides pirated resources, it’s the users. Qvod is just a platform. Just like there are many pirated novel websites on Baidu, but there is no way to hold Baidu accountable. Baidu is just a platform that provides search results. Baidu does not create pirated content.

Isn't there anything we can do about it with Qvod? !

Of course not.

The content of Qvod comes from the user’s hard drive, and whatever is in the user’s hard drive can be disseminated. Users' hard drives often store a lot of restricted content for collection. Without restrictions on fast broadcasting, this type of content will inevitably spread on a large scale.

It is impossible to kill Qvod from the copyright level, so we should approach it from other angles.

Then, Qiubo reported it to his peers.

Then there is no more.

Zhou Buqi said: "Yes, cloud computing is a powerful weapon to limit the spread of digital music piracy. Spotify should promote more in this field and discuss with copyright owners more."

"good."

Daniel Ek is powerless.

Let him help Zi Weiyun do marketing?

He also wants to help, but he can't even figure out Spotify right now and is too distracted to do anything.

However, Zhou Buqi is not worried. He only needs to show his attitude to the four major record giants, and Ziweixing Global will operate next.

EMI is about to win it!

As a giant in the global music industry, EMI Records has extremely high influence and voice in the industry. Nowadays, all the more powerful music websites and music software basically use the caching and P2P network sharing model, which will condone piracy and seriously harm the music industry.

Cloud computing can solve this problem to a certain extent.

EMI can be the first to take a stand and say that it will no longer cooperate with Internet music companies based on caching and P2P network sharing technology, and will only cooperate with partners based on cloud computing services to limit the spread of piracy of digital music.

When the time comes and we call on our peers to follow up, we can use piracy as an excuse to promote the development of the cloud computing industry.

EMI Records and Ziweiyun are bound, which means that most music streaming platforms must use Ziweiyun's services. It can’t be that a company wants to purchase the services of Ziwei Cloud and Amazon Cloud at the same time, and then put the data of EMI Records on Ziwei Cloud, and the data of Warner Records on Amazon Cloud, right? That would be too much trouble.

To unify cloud services, you must choose Ziwei Cloud.

Relying on Netflix, Ziweiyun wants to kidnap the entire video streaming industry. Relying on Spotify, we want to kidnap the entire music streaming industry.

Zhou Buqi acquired EMI Records and invested in Spotify not because these two companies could make money. In fact, these two companies made almost no money.

He plays an ecological business style.

However, if Spotify can make money, it should still find ways to make money, not just capital gains.

Find as many paying subscribers as possible for Spotify.

Zhou Buqi said: "In developed countries in Europe and the United States, subways have a history of hundreds of years. For example, the London Underground was built in the 19th century. The facilities are very old and there is no Internet signal. It happens that many people are Those who have the most leisure time need to listen to music the most. This requires music lovers to download music in advance and store it on their mobile phones."

Daniel Ek understood and thought slowly and said: "The free music service is not only small in quantity, but also has advertisements. It cannot be downloaded and can only be listened to online. After subscribing, the music has a large amount, no advertisements, and can also be downloaded locally. .Turn downloads into a free-to-paid conversion tool.”

Zhou Buqi said: "Actually, there is another advantage. It can cooperate with operators."

"Operator?"

Daniel stopped. He really didn’t understand it now. He felt that it was far away from Spotify’s business.

Zhou Buqi said: "NFL is not the same as Spotify. Netflix is ​​a long-form video with a large amount of data. Generally, it is home users, and they use the monthly broadband at home. No matter how much content is watched, there is a fixed broadband fee. .So operators are very annoyed with Netflix. Unlike Spotify, most people listen to music in other places and use mobile phone data. For operators, the more data consumption, the higher the information fee, and the happier they are. ."

"Yes, the cloud computing-based model will increase traffic consumption!"

Daniel Ek also spotted the opportunity.

Zhou Buqi said: "One of the characteristics of songs is repeated listening. In the past, using terminal-based caching technology, after listening to a song once, it was equivalent to saving the song locally. If you listen to it again in the future, you don't need to consume data. You can Just retrieve it from the cache and listen to it locally. Cloud services are different. Each repeated listening to a song is done online, which is equivalent to paying a traffic fee equal to the song capacity each time."

Daniel said: "How to cooperate with the operator?"

Zhou Buqi said: "Ordinary users simply don't understand the cloud and terminals, and they also lack awareness of the different levels of traffic consumption during listening to music. Spotify can cooperate with operators to launch package discounts exclusive to Spotify. induce, thereby enhancing Spotify’s appeal and establishing its status as the world’s largest music streaming media.”

Daniel Ek admires him very much. He doesn’t know how much time Boss Zhou spends studying Spotify and the music streaming industry. He can always come up with refreshing ideas.

The idea of ​​cooperating with operators is a bit damaging. On the surface, it is offering preferential packages, but in fact it is inducing consumers to use more data and pay more.