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Chapter 1753 Trucking is highly efficient
Zhou Buqi wanted to comfort and explain this, saying: "Cloud computing is very complicated and technically difficult... But in terms of industry threshold, streaming media may be higher than cloud computing. In the future, any technology company can When transforming into cloud computing, but if you want to be a video streaming platform, it is not enough to have technology and a team. In the final analysis, it depends on the content. Whoever has more content will have an advantage. Content is the highest threshold."
Hargentins sighed and nodded.
Of course he understands this.
Zhou Buqi continued: "Now, it seems that the competition in the streaming media industry is more intense, and the cloud computing industry is basically a duo of Ziwei Cloud and Amazon Cloud. But in the long run, the competition in the cloud computing industry will be more intense. For For Netflix, the most important thing is not technology, or even word-of-mouth and reputation, but content. Content is the first attraction to users."
There were some problems with the cooperation between Zi Weiyun and Netflix.
If it is publicly stated that Ziweiyun takes responsibility, it will have a blow to Ziweiyun's brand image, affect the competition between Ziweiyun and Amazon Cloud, and is not conducive to long-term brand building.
If Netflix takes the blame... to be honest, the impact won't be too big.
As long as there is enough high-quality content on Netflix, it can continue to attract more new users.
Hargentings was silent for a moment, then said slowly: "No problem, if something similar happens again in the future, Netflix will immediately declare that it is Netflix's own system failure and will not pass the problem to Ziwei On the cloud."
Zhou Buqi was very satisfied and very happy, "Yes, this is the decision that is in the best interest of Netflix. Ziweiyun's strategic positioning is to deeply deploy the video streaming industry, and has signed contracts with many streaming media platforms. If The cooperation between Netflix and Ziweiyun is very beautiful, so more and more streaming media platforms will choose to cooperate with Ziweiyun. Ziweiyun’s technology accumulation will become more and more mature, eventually making Netflix more stable and more efficient. To become more and more efficient, this is friendly and mutual assistance that complements each other.”
Hargentins said: "Netflix has 1.8 million paying customers in Texas, and more than 30,000 of them were affected by the technical glitch."
Zhou Buqi waved his hand and said cheerfully: "Netflix must put users at the core. If its own reasons affect the user experience, it must make compensation. This is what it should be. What is your plan?"
"These more than 30,000 users were given one-month membership as compensation."
"This money comes from Ziweiyun!"
Zhou Buqi gave his plan clearly and neatly.
The blame falls on Netflix, so don’t let Netflix get out of the money.
There are more than 30,000 users, and each user adds one month of membership...the total is more than 300,000 US dollars, which is simply not worth mentioning to Ziweiyun.
Hagentins nodded, then frowned slightly and asked, "Did Zi Weiyun sign a contract with another streaming media platform? Is it Hulu?"
"No, it was originally agreed upon, but then Hulu changed its management and went back on its word."
Zhou Buqi is very helpless. He has now planted sycamore trees for Ziweiyun, but market awareness needs to be cultivated. Not all streaming media platforms can realize the advantages and inevitability of cloud services.
It also takes time for them to understand the market.
This is also the reason why Ziweiyun has some technical failures and wants Netflix to take the blame.
If Netflix doesn’t take the blame, Zi Weiyun will take the blame.
Once the news spreads, it will make colleagues even more wary and wary of cooperation with the cloud computing industry. The longer time passes, the more detrimental it will be to Zi Weiyun.
Cloud services in the streaming media industry are not portable.
Such as Hulu.
If Hulu chooses Ziweiyun, it basically means that Hulu will always be tied to Ziweiyun in this life, and it will be impossible to jump to other platforms.
Now, Amazon Cloud has many technical failures, but the cooperation between Ziweiyun and Netflix has been going smoothly. This is another big opportunity for Netflix to win the streaming media market as soon as possible.
Hargentins shook his head, "It doesn't matter whether it's Hulu or not, as long as there are other streaming media partners. If there is a problem on Netflix's side, Netflix can step in and take care of it, that's no problem. What about other streaming media platforms? ? If there is a problem on their side, will Zi Weiyun's technical fault be made public?"
Zhou Buqi smiled and said, "You don't have to worry about that."
"Did you sign a confidentiality clause?"
Hagentins was somewhat surprised. If this is the case, then Ziweiyun’s team work is so meticulous and perfect!
Zhou Buqi waved his hand, "There is no confidentiality clause, but there is no need to worry."
"Um?"
Hargentins was confused and said he didn't understand.
Zhou Buqi coughed and explained: "Cloud computing is a cutting-edge industry. Generally speaking, streaming media platforms are cautious and do not dare to cooperate. They are worried that the failure of the cloud computing platform will affect the streaming media platform's own services. . However, there is a special category of streaming media websites that often keep up with the times, use the most cutting-edge science and technology, and are extremely innovative. It can even be said that the technological innovation and business innovation in the streaming media industry all come from this industry. "
"A video site for adults."
Hargentins understood immediately.
Technical innovation and business innovation in the streaming media industry...technical innovation is a bit exaggerated, but business innovation resonates with him.
Netflix’s business model is the best in the streaming market.
However, is Netflix’s business model original?
no.
What I am learning are those restricted websites.
Most of the websites that most people look at are free websites. However, the content on free websites is generally shoddy, with few gameplay features, poor content, and low clarity.
There is also a category of purely paid websites.
This is awesome.
There are all kinds of eye-catching content, all of which are the best of the best. The business model that this high-quality content relies on is membership. There is no free content, just like Netflix, you can only enter the website if you purchase a membership.
This pattern emerged as early as ten years ago.
It is definitely the originator and pioneer of the streaming media industry.
That’s not all!
If you look carefully, you will find that there is a lot of high-quality content on such free restricted websites, but the video content is very short...it disappears after looking at it, and then a link pops up saying that you want to watch the full version. , please go to the next website.
This requires vigilance.
Maybe it's a liar, maybe it's true. Once it is true, then this website is a paid website for membership subscriptions.
This is business innovation!
This is the business idea designed by Zhou Buqi for Netflix. He edited some content on Netflix into short segments and spread them on public platforms such as Twitter, Facebook, YikYak, YouTube, and Yahoo.
In fact, it is drainage!
Put this kind of incomplete short clip on a free website, so that more users can discover and watch it, which will arouse their curiosity and interest in watching, and then they will switch to Netflix to subscribe and become a Netflix user.
This model was mastered by adult streaming websites ten years ago!
This is a proper traffic play, and it is one of the most popular and popular play methods in the mobile Internet era. In fact, as early as more than ten years ago, it was played by a group of more innovative industries.
Including later 3D online videos, VR online videos, etc., these innovative concepts were first used by restricted websites.
The reason for this is not because the practitioners of restricted streaming media websites are more innovative, but because it is determined by the characteristics of the industry. Users in this industry have high tolerance.
If there is a glitch on Netflix, users can scold them; if there is a glitch on those websites... it will be a glitch. The quality of users is very high. When the glitch is gone, you can just use it when you want. The requirements are low and the tolerance is low. high.
Therefore, there is no need to worry about Ziweiyun’s cooperation with such websites.
Even if there is a technical failure, it doesn't matter, they don't care at all.
The matter is settled.
Boss Zhou took action and it was easily solved.
Zhou Buqi was in a good mood and said with a smile: "How is the cooperation between Netflix and Ziweixing Global? Have all the digital contents been uploaded?"
Ziweixing Global has too much content and is a massive amount of data.
The first thing is digital processing, then the definition conversion of different versions, and then uploading these super massive data to the cloud server, which does not happen overnight.
Hagentins is not in a hurry. "It is estimated that it will be basically completed by the end of next year, and both parties are working together to advance this matter."
"One year later? So slow?" Zhou Buqi was shocked, "What's going on? Is it poor efficiency or slow network speed?"
"Ah?" Hagentins was startled for a moment, then shook his head, "The Internet speed is not fast enough, but it has nothing to do with the Internet speed. Data transmission does not rely on broadband, but on large trucks."
"What?" Zhou Buqi was stunned, "Truck?"
Hagentins said: "Yes, trucks are the most effective way of data transmission. If ultra-large batches of film and television content data are transmitted online to cloud servers, it will consume too much network and electricity bills, and the efficiency will be low. It’s too low. Put the content directly into the hard drive, then transport it by truck to the cloud data center, and transfer the content from the hard drive to the server in the data center through offline methods.”
"Awesome." This was beyond Zhou Buqi's cognition. It turned out that trucking was the fastest way to transmit data. "Then why is it so slow?"
Hargentings said: "It is mainly about the conversion of digital content. Only 25% of the content in Ziweixing Universal's huge film library has been digitally converted. The rest is film content, which needs to be transferred reel by reel. Converting film to digital content is too much work.”
Zhou Buqi told him, “We can separate some of the content and do it in China.”
"Tel transfer" and "magnetic transfer" are actually relatively technical. China has developed very fast in this field in recent years. As long as the training is good, you can be completely competent.
Take out some of the film and transport it to the country. Then the domestic team converts the film content into digital content and stores it on the hard drive. The hard drive is then transported to the United States and distributed to the world by the headquarters.
Of course, the distribution of content cannot be transmitted online.
The data that comes and goes in small amounts can be transmitted online. Massive data still requires traditional transportation methods.
For example, Netflix's UK business needs to store data on standardized server hard drives, then transport it to the UK by air, then transport it by truck to the cloud data center, install the standardized hard drives into the servers, and then the data transmission is complete.
Well, this is a very important thing!
It’s a strategic level!
A temporary coordinating committee must be organized to organize Ziweixing International, Ziweixing, Netflix, Ziweixing Global, Jieyu Media, Huayi, China Film, etc., and make a good plan.
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