Top of the big era

Microsoft is coming in force this time.

At the system level, Microsoft abandoned its past mobile operating system and spent two and a half years re-developing a new smartphone operating system;

At the hardware level, Microsoft will launch its own Windows Phone mobile phone, and it will cooperate with mobile phone overlord Nokia, which has the richest mobile phone patents and the most powerful supply chain system;

At the software level, Microsoft is actively building a mobile ecosystem. Just like the Apple Store, it has also launched its own Microsoft Store, and has transferred games, videos, and music in Xbox to mobile phones. Procurement of copyrights at scale.

It can be said that the emergence of Microsoft is like exploding an atomic bomb in the smartphone market!

This is a super Big Mac!

The overall scale and strength are much stronger than Apple.

It is now the end of September.

A lot of internal information about Microsoft’s press conference on the 11th next month has been released. What attracts the most attention is of course the new mobile phone system developed by Microsoft.

Apple's iOS system is closed, and Google's Android system is open. Microsoft is different. They have continued the idea of ​​​​the PC side and are semi-closed and semi-open. This not only has the security and stability of the iOS system, but also has the diverse and rich gameplay of the Android system.

This has aroused strong expectations in the market.

Recently, Google and Samsung have hit it off, ranking Samsung's importance ahead of Asda. There are many reasons, one of which is related to Microsoft.

Microsoft is too powerful, and Google doesn't think it can compete with Microsoft by supporting Asda. This has nothing to do with short-term market share, but with long-term competitiveness, and long-term competitiveness is reflected in technology accumulation. In contrast, Samsung's technical reserves are rich enough and much stronger than Asda.

Google made a choice, and Apple also has to make a choice.

Behind this choice, it confirms the old saying: "Whatever is lacking will be shouted out."

Google is an Internet technology company. It has shortcomings in the field of hardware technology, so it chose Samsung, which has strong hardware technology; Apple is a hardware company, but it has shortcomings in the Internet level, so it chose Aceda... No, it chose Aceda. The purple star behind Da.

On the hardware level, Jobs was not afraid of Microsoft.

If there is really any threat from Microsoft, it must be on other levels.

Steve Jobs thought about it last night.

Want to cooperate with Helo!

In today's mobile Internet market, the most popular and popular App is Helo, a social product released by Ziweixing International.

Compared with MSN, Yahoo Messenger, Google Talk, and Skype in the past, Helo is a true mobile Internet chat tool.

Helo's coverage rate in today's smartphone market is actually less than 50%.

This is because many smartphone users are middle-aged and elderly people who buy smartphones to cater to trends and don’t know how to use them at all. Among young people, Helo is almost 100% the inevitable choice!

This becomes Apple's opportunity.

It is also a means for Steve Jobs to attack Microsoft from the software level. As long as Ziweixing International does not launch a corresponding version of Helo for Microsoft's new system, then for young people, Windows Phone is just an old man's machine and has no practical value.

In this matter, Zhou Buqi's foresight can play a big role.

He knows that Microsoft has no future in the field of mobile devices. Ballmer even stepped down due to the failure of the mobile business. After the new CEO came to power, he set Microsoft's core strategy as cloud computing, leading Microsoft to complete its recovery.

Microsoft phone?

It’s just a passing cloud.

This gave Zhou Buqi a huge advantage in this negotiation. He remained calm and frowned, "This is a very harsh requirement."

Jobs leaned back and said frankly: "I contacted Microsoft last year and wanted them to develop a series of Office products based on the iPhone. But they refused. Now the mystery is revealed. They have been conceiving a huge Plans for the iPhone."

"It's not just the iPhone?" Zhou Buqi smiled, appearing very confident, and gave his judgment boldly, "The iPad's confidentiality work was very good before, and Microsoft didn't keep up. But now that the iPad is out, the market performance is still there. So good, Microsoft must have been developing similar products in a targeted manner. Compared to the iPhone, Office products are more suitable for tablet terminals. As long as the competitive landscape between Microsoft and Apple is not broken, it will be impossible for Microsoft to develop corresponding products for Apple's products. Office products."

The Office series products are so important that almost all college students and white-collar workers use them.

It just so happens that college students and white-collar workers are the core user groups of smartphones today.

If Office is stuck, it is equivalent to giving iPhone and iPad functional "defects", which can lead users to buy Microsoft's smartphones and tablets.

This is why Jobs wants to use Helo to restrain Microsoft.

It's like treating the person in his own way.

The Office series is an office product, and Helo is a lifestyle product. In comparison, the latter is used more frequently and plays a greater guiding role.

In later generations, after Ballmer was fired by the board of directors due to failure in the development of the mobile business, Nadella came to power. After taking office, the first thing he did was to relax restrictions on Apple and put all Microsoft products on Apple devices, including the Office series of products.

For this reason, Cook also publicly praised Nadella.

Little did Jobs know that Microsoft would give in in just a few years. He said cautiously: "Microsoft has many flagship products for the public, but Apple has been operating in a niche market over the past few years and lacks similar products."

Zhou Buqi shook his head, "For Ziweixing, this price is too high."

Cook said: "In recent times, haven't the two parties been seeking overall strategic cooperation? In addition to Asda, there is also Ziweixing International, and even Ziweixing Global and Ziweixing in the mainland market."

Zhou Buqi said: "Even so, there is not enough reason to give up cooperation with Microsoft."

Cook said: "It's not that we refuse to cooperate with Microsoft, but that we won't develop a Microsoft version of Helo."

"Isn't this enough?" Zhou Buqi glanced at him, "A few days ago, Bill Gates went to Manchester to meet me and specifically discussed cooperation between the two parties, covering a wide range of areas."

"Your App usage guide can be packaged into the box of every iPhone in the world. This is a hard bundle."

"that's all?"

Zhou Buqi shook his head, not satisfied.

What Cook was about to say was interrupted by Jobs reaching out his hand. He was in no mood to argue. He felt that he was too tired of sitting here talking and wanted to reach a cooperation framework as soon as possible.

Jobs said simply and proudly: "If Ziweixing can limit the development of Microsoft's mobile business, it will become Apple's deep strategic partner."

"What is the scope of cooperation?"

Zhou Buqi looked calm. He glanced at Lu Qi and Zhou Shaoning next to him and found that their faces were full of worry. He didn't know whether they were pretending or what they really thought.

Sure enough, the next moment Lu Qi said worriedly: "If Helo does not develop an adapted version for Microsoft's new system, it will be equivalent to starting a head-on war with Microsoft!"

Zhou Shaoning also said in a deep voice: "No one can tell the future of the operating system. I just got news from the foundry this morning that Samsung is producing smartphones with Microsoft's new system!"

You know, Samsung is now in a period of close cooperation with Google, and its strategic focus is on Android.

But even so, Samsung doesn't dare to make a desperate move.

Most of the chips are on Google, and a small part of the chips are on Microsoft.

While mainly producing mobile phones with Android system, we should also retain several smartphones with Microsoft system, just in case.

If Ziweixing breaks up with Microsoft and Microsoft's new system is too powerful and directly defeats the Android system... what will Asda do?

If Asda switches to the Microsoft camp at this time, it will definitely not be as popular as early partners such as Nokia and Samsung.

Zhou Buqi interrupted him with a wave of his hand. He looked at Jobs, Cook and other Apple executives across from him calmly, and said calmly: "Ziweixing will not rule out the option of standing with Apple to fight against Microsoft."

"good!"

Jobs was happy, very happy.

Just have the will.

This is the strategic level.

With the unification of strategic intentions, the specific details of the business, including who loses and who gains, who has more and who has less, can be easily handled.

Cook quickly said: "The royalties can be further adjusted and discounted by 50%."

"not enough."

"The cooperation between Google and Samsung is becoming more and more obvious. When necessary, Apple can help..."

"No, you may have misunderstood."

Zhou Buqi interrupted Cook, "To be honest, I have many companies. The core industry is the Internet-based Ziweixing. It's best if Asda succeeds, and it doesn't matter if it fails. My biggest appeal is It is to make Ziweixing a world-class Internet giant comparable to Google. Of course, this mainly refers to Ziweixing International’s overseas business.”

Jobs' pupils shrank slightly, looking suspicious.

Don't quite believe what he said.

However, the meaning he expressed was already clear. His core appeal is not with Asda, but with Ziweixing and Ziweixing International.

How can Apple help in this area?

Apple is not an Internet company.

unless……

Jobs vaguely seemed to have thought of something.

Zhou Buqi said calmly: "I'm not afraid of Microsoft. Yahoo and Google can do so well despite the pressure of Microsoft, and Ziweixing can do the same. I believe that if Apple and Ziweixing develop in-depth strategic cooperation, Apple will become the leader in mobile terminals." The market beat Microsoft easily. And the last thing I want to see is MSI shooting itself in the foot."

Jobs raised his eyebrows and said, "What are you referring to?"

Zhou Buqi said simply, "Apple tax!"

"Huh?" Jobs was stunned for a moment and didn't understand. "What is the Apple tax?"

Zhou Buqi said: "It's the very controversial 30% commission for Apple stores."