Top of the big era

After the new semester started, Zhou Buqi hadn't attended a class yet.

His school's three good students are really a bit nondescript.

But there is no way, there is really no time.

Not to mention this semester, I am afraid that there will be no chance to attend classes in the future college life.

He is running a business in the name of a college student.

In the afternoon, Zhou Buqi went to Jingdong.

Discussed the product selection of the next group buying fans.

Liu Qiangdong sent a vice president to lead a team to Yiwu, and selected seven or eight samples in total, which were confirmed by the headquarters.

"Brother Qiang, you have more experience than me in choosing products. I'm just a college student. You can figure it out." Zhou Buqi smiled and expressed humility, and chose to give up power.

Liu Qiangdong was tricked when he opened a restaurant in his early years, so he was very obsessed with controlling power, and he was not polite, and immediately decided on two fans.

One is priced at 69.9 yuan, and the other is priced at 29.9 yuan.

Zhou Buqi was not too satisfied with the price.

A bit expensive.

This kind of fan with a size of six or seven inches is most suitable for blowing on the bedside, and it is suitable for every student to buy. Especially in many universities in the south, after summer comes... it is almost impossible to sleep in the dormitory, and many students even have to hold mats and go to the playground to play on the floor.

The simple dormitory environment these days makes fans a must-have item for college students in summer.

Liu Qiangdong explained: "The expensive one is a rechargeable fan. The one with batteries is cut off at night in college. If you want to cool down while sleeping, a rechargeable fan is essential."

Zhou Buqi shook his head, "How much is the cost?"

Liu Qiangdong got up from the sofa, went to the desk to get a document, and handed it over.

The retail price of the rechargeable model is 69 yuan, and the wholesale price is 28 yuan. JD.com can get the goods in large quantities, and the price can be reduced to less than 25 yuan. The retail price of ordinary models is 29 yuan and 9 yuan, the wholesale price is 10 yuan, and the price of JD.com is 8 yuan and 5 yuan.

Yiwu is promoting the collection and distribution policy of the small commodity market, and the price concessions are still very strong. The government has provided strong support in this area.

"What about the courier fee?"

"4 yuan, this should be the lowest price in the country. This time, we will directly cooperate with Liangtong and borrow their manpower to deliver the goods in Yiwu."

Zhou Buqi nodded.

In his previous life, when he was in the building materials business, he had dealt with the express delivery industry, so he still knew some inside information.

For each express delivery, the fee allocated to the headquarters is 3 yuan. The rest are the income of each branch site.

The express fee of 4 yuan per order is quite low, but it is not low enough.

The Yiwu courier fee in later generations changed from 4 yuan, 3 yuan, 2 yuan to 1 yuan, and finally 80 cents per order!

In other words, every time an express delivery is delivered, the express company will lose several dollars.

For the part of the loss, the government will subsidize some, and the express company will also bear some.

No way, the competition is too great.

If you don't burn money and don't cut prices, you will have no way to survive. It's almost like drinking poison to quench your thirst.

Now it is 2005, and the express delivery business is not so hot yet.

After pondering for a while, Zhou Buqi said slowly: "Students who are economically able will definitely buy rechargeable fans, and those with relatively average conditions will buy ordinary fans. In this group purchase, fans will definitely sell more fans than computers. If we continue to implement The online price bargaining strategy puts too much pressure on the server, and it might be paralyzed.”

Liu Qiangdong said: "The bargaining process still needs to be done. The sense of participation and experience is quite attractive, but there is no need to adjust it in time. The page is maintained for ten minutes at 24:00 every night, and the corresponding adjustments are enough."

Zhou Buqi said: "That's fine, I'm more concerned about the price. What Xiaonei.com needs now is fame. Some time ago, many newspaper reporters interviewed Xiaonei.com, and we all left our contact information here. This group buying, Xiaonei might as well join hands with JD.com to do a wave of marketing.”

"How to do it?"

"It's very simple, the lowest price! The lowest price in the country, the lowest price that is lower than the wholesale price of the dealer! The university trained us, this time, we might as well do a big reward!"

Liu Qiangdong narrowed his eyes into a line, "What about the price?"

Zhou Buqi said: "The charging model, the lowest price is 25 yuan! The ordinary model, the lowest price is 5 yuan!"

"How many?"

Liu Qiangdong's eyes almost popped out, a little angry.

The charging fee is okay, and JD.com’s purchase price is about 25 yuan, which is not considered a compensation. Ordinary models are ridiculous, the wholesale price is 10 yuan, and Jingdong’s purchase price is 8 yuan 5, you want to sell it for 5 yuan?

Sell ​​at a loss?

Isn't this nonsense?

The current domestic Internet has not yet experienced a war of burning money, and all businesses are for making money.

Of course, with Liu Qiangdong's structure, it doesn't matter whether a business is profitable or not, but Zhou's unreasonable words gave him a humiliating illusion.

He is insulting his IQ!

The group-buying activity was launched on the school's internal network, and the focus of loss-making marketing is to spend money and seek fame and users.

It turned out well.

Name, Xiaonei network; user, Xiaonei network.

Money, Jingdong broke.

Isn't this bullying?

Seeing that he had misunderstood, Zhou Buqi clasped his hands together and explained: "Brother Qiang, listen to me first! Xiaonei.com has a poor family background and has carried out so many businesses at the same time, so it can't afford it. That's it, the price of the product , we can make a large profit, and then spread it widely with the help of media reports, so that college students all over the country know about Xiaonei and JD.com. Of course, we will not lose money. In terms of shipping costs, we can raise prices, Isn’t the shipping fee for Taobao, Joyo, and eBay 12 yuan or 10 yuan? Let’s also set 10 yuan.”

"Well……"

Liu Qiangdong's expression was dumbfounded, and he was stunned.

What the hell!

That's okay too?

How did your kid's head grow? Can this kind of coquettish operation be played?

Yes, for a product, the price of 10 yuan and the shipping fee of 5 yuan, the price of 5 yuan and the shipping fee of 10 yuan, the actual consumption is the same. But the psychological feeling is completely different.

This marketing psychology is mastered with a high degree of proficiency!

Zhou Buqi sneered secretly when he saw his surprised look.

what is this?

Still a long way to go!

Those e-commerce marketing in later generations have all played out. For example, some merchants focus on free products and make money by shipping. For example, in order to promote the lowest price of the entire network, some live broadcasts also play tricks on shipping costs.

Big Qiangzi, slowly learn from my brother!

My brother's knowledge is enough to let you spread your wings and soar, and it can also prevent you from defeating the United States. You almost can't even drink milk tea...

"Brother Qiang, do you think my suggestion is okay?"

"Okay! That's great!"

Liu Qiangdong was full of praise, "My brother, you are the best marketing genius I have ever seen! In this way, you can add a restriction, saying that this group buying is a benefit for the majority of college students, and each person can only receive it once. This It cuts off the possibility that some people want to take more than one piece, but only pays the shipping fee once. It also eliminates the possibility of purchasing on behalf of others, and all students have to register and order by themselves, which is conducive to the growth of the number of users.”

Zhou Buqi gave a thumbs up: "High! It's really high! Okay, then it's settled!"

...

Xue Baoshan called and said that she had sprained her ankle.

Without further ado, Zhou Buqi rushed to Beijing Foreign Studies University.

When he arrived, he saw Sister Bao was in his milk tea shop, giving instructions to the deputy store manager, with a serious and meticulous look.

It really looks like that!

"Sister Bao, how are you? Do you want to go to the hospital? Let's go, I'll carry you."

"Okay, how can it be so serious?"

Xue Baoshan snorted coquettishly, her face flushed.

In the milk tea shop, the employees were covering their mouths and giggling, secretly paying attention to this place.

Zhou Buqi smiled, sat down opposite her, and asked with concern: "Are you all right?"

Xue Baoshan pursed her lips, and said softly: "I just wear high heels, I accidentally twisted them, it hurts a little when I walk, it will be fine after a few days."

"Well, what kind of high heels do you wear in school?"

"I've visited a few Internet companies, so I have to dress formally."

"Pull an advertisement?"

"Um."

Zhou Buqi sighed softly, and said with emotion: "Sister Bao, you are really a treasure."

Xue Baoshan was ashamed and angry, and gave him an annoyed look, "Classmate Zhou, if you do this again, I will ignore you."

Her coat was draped over the stool. Her upper body was a white tight-fitting sweater, and her lower body was a pair of dark blue skinny jeans, which set off her proud figure with twists and turns, which was very eye-catching.

Zhou Buqi chuckled, "How is the advertising business? Is there any progress?"

Xue Baoshan shook her head lightly, and said softly: "Actually, there are many people who want to cooperate, but the quoted prices are too low. There are only five advertising spots on Xiaonei.com, except for the main advertisement for Taobao, the remaining four can't be much different. .”

Zhou Buqi smiled, "You don't need to work so hard. Anyway, it's empty now. It's better to go online. The big deal is to sign a shorter contract. When the traffic on the Xiaonei network comes up, there will naturally be more partners."

Xue Baoshan pursed her lips and raised her eyelids slightly, "Senior Sister Zhen has gone to Shanghai."

"Huh? Did she go to Shanghai?"

"Well, I went with Guo Pengfei."

Zhou Buqi had a weird expression on his face.

What's the situation?

Isn't that kid Guo Pengfei dating Guan Ting? Why, want to pedal two boats? Scumbag!

Xue Baoshan suppressed a smile, stretched out her tender little hand to pat him in front of his eyes, pursed her lips and said, "It's not what you think, Guo Pengfei went to the campus, and Senior Sister Zhen went to Shanda."

"grand?"

Every week is not a surprise.

In the past few months, Shanda is the most popular in the domestic Internet circle. It is hostile to take over Sina, but Sina launched the poison pill plan, and both sides suffer.

Xue Baoshan said softly: "Well, Shanda has sent a letter, and the intention of cooperation is very strong. They want to advertise games on the school's Internet."

Zhou Buqi said: "Game advertisements... Well, college students are indeed an important audience group for online games. The price of this advertisement cannot be lowered. Hey, Senior Sister Zhen ran so far alone and didn't even tell me. I'm worried about her..."

"There are so many girls you are worried about." Xue Baoshan blinked her beautiful eyes, with a half-smile. Immediately, she turned stern and said seriously, "Student Zhou, do you know about Liu Wenbo?"

"Huh? What happened to him?"

"He's making money."