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Chapter 1837 Entrepreneurs should stay away from female celebrities
Youku was listed on the New York Stock Exchange and wanted to invite Zhou Buqi to ring the bell, but he declined and arranged for Xu Liangjie, who lives in the United States, to participate as a representative of Ziweixing.
After the IPO, Ziweixing's shareholding in Youku will shrink to about 15%, but it will still be Youku's second largest shareholder, second only to founder Gu Yongqiang.
However, Zhou Buqi never paid enough attention to this business.
Quite a bit like sitting back and watching Youku fend for itself.
But no matter what, with Ziweixing on its back, Youku's living conditions will definitely be easier than in the previous life.
In the previous life, Youku was the largest video website in China. When it was at its strongest, it even acquired Tudou. It was unrivaled and invincible.
However, Youku’s biggest flaw is that it has no backing.
At this time, Penguin began to work hard in the field of long videos, and Baidu also had iQiyi. This was no longer possible, and there was a problem. The streaming media industry is burning too much money, and Youku cannot sustain itself by relying on its own strength alone, so Youku merged with Alibaba to obtain financial support.
But then the problem came again.
Baidu and Penguin are both traffic giants, and both Penguin Video and iQiyi can rely on the giants to obtain strong traffic support.
The same cannot be said for Alibaba. Alibaba is not a platform that creates traffic, but a platform that devours it. Alibaba acquired Youku not to create traffic for Youku, but to absorb traffic from Youku and transfer it to its own e-commerce business.
This creates a situation where one trades off and the other trades off.
The subsequent effects have become more and more obvious. Youku has fallen behind, and the long-form video streaming field has become the domain of iQiyi and Penguin Video.
In this life, with Ziweixing as a backer, he will not suffer too much in terms of traffic. As for the money to burn... it is impossible for Ziweixing to give money. Zhou Buqi is pursuing the benefits of bubble value, rather than creating the benefits of bubble value and giving them to others.
If it doesn’t work, I’ll transfer Youku to Alibaba when the time comes.
Boss Ma has always been interested in the entertainment industry and can kindly help him realize his dream.
In fact, in the Internet industry, there are many people who are interested in the entertainment industry. For example, Tudou's IPO was halted because the founder had an affair with a ballet dancer.
Another example is Lao Zhang from Sohu.
After Zhou Buqi returned to China, he went directly to the Magic City. Now his grandfather, parents, Wen Zhixia, Shi Jinglin, Bao Shan, Senior Sister Zhen Yu, Wu Yu, and Yaxian Yameng have all gone to the Magic City and plan to spend New Year's Day here. , to welcome 2011.
Unexpectedly, on the second day of Christmas, Zhou Buqi received a call from Lao Zhang, saying he wanted to go out and have a drink.
Zhou Buqi was very surprised, "Didn't I tell you, I'm in the Magic City!"
Zhang Chaoyang laughed and said: "I am also in the Magic City, are you free?"
Zhou Buqi was actually free, but he still asked cautiously: "Who is there?"
"There's no one else, so... I'll introduce you to a new friend."
"Who?"
"You know him, the big star."
"What?" Zhou Buqi was stunned for a moment, then realized it and said amusedly: "Are you in love? Who is it?"
Lao Zhang just said haha, "Zhang Ziyi."
"I go!"
Zhou Buqi was stunned. He originally wanted to have a drink with Lao Zhang, but he immediately gave up his enthusiasm because he felt that Lao Zhang was really fierce.
"Coming or not?"
"No, I have something to do and I can't leave... No, what time has it been? Why do you still have time to talk about love? Dangdang and Youku are lining up to go public in the United States. If you don't go to the United States for a road show, you are still here. Romance?"
Zhou Buqi immediately took control of the discourse.
Changyou will go public in the United States in March.
This is a gaming company whose core business is in China, and neither U.S. capital institutions nor retail investors have heard of it. In order for the listing to be successful and for the stock to have a good performance after listing, it is necessary to conduct a road show for a period of time.
The general idea is to go to the United States to brag, explain to the public what a great company Changyou is, very powerful and promising, and the stock price will definitely rise sharply in the future, and persuade them to actively engage in new innovation.
In this way, the stock price will have a good performance when the IPO is officially launched.
Zhang Chaoyang said angrily: "It's already Christmas, how can we do a road show? It's New Year's Day soon. Are you a capitalist that's too evil? You won't even let us rest during the holidays?"
Zhou Buqi snorted: "What's wrong with the holidays? You can go out with beautiful women and cars during the holidays, but I still have to stay up late and work!"
Zhang Chaoyang didn't believe this, "Are you coming or not?"
Zhou Buqi simply said, "No! Didn't you listen to Feng Lun? As soon as an entrepreneur starts looking for female celebrities, his company will start to decline. Ziweixing is booming, and I don't want to be like Sohu." ."
Zhang Chaoyang was almost angry to death, "Are you embarrassed?"
Zhou Buqi said sternly: "When we run a business, we should focus on the company and career and deal less with the entertainment industry. If there are too many scandals, the employees in the company will be panicked. In this way No! Hey, okay, I won’t tell you, you can think about it yourself!”
At this moment, Boss Zhou is quite like an entrepreneur mentor.
In London, he taught Larry Page a lesson, and after returning to China, he also taught Lao Zhang.
"well!"
Zhou Buqi sighed lightly, feeling that the global Internet industry was inseparable from him. He reached out and patted the two little heads under the table, praised them with satisfaction, and then asked them to go to the sofa.
Then, two girls, Jiang Bingjie and Li Xinwan, crawled out from under the table and walked hand in hand towards the sofa in the study.
In Zhou Buqi's view, Feng Lun's words were biased. They were indeed effective for ordinary entrepreneurs like Lao Zhang, but they were a bit unsatisfactory for world-class entrepreneurs like himself.
How can a few small stars influence the development of a super giant like Ziweixing?
That Ziweixing is too fragile.
Take a look at Oracle, the Silicon Valley giant. Its big boss, Larry Ellison, indulges himself in Hollywood stars and models every day. He is the number one person in Silicon Valley’s “sex parties”. This does not affect Oracle’s status as a world giant.
Musk is the same. He is obsessed with all kinds of Hollywood actresses and goes to various parties, but this does not prevent him from building a technology empire.
The main thing is to combine work and rest.
When you’re done relaxing, it’s time to work.
Jiang Bingjie and Li Xinwan exited, and Sun Wanran came on the stage. He took out a stack of printed materials and threw them on the desk, "Here you go! Take a look at it yourself!"
Zhou Buqi stretched out, a little strange, "What's wrong? Are you in a bad mood?"
Sun Wanran's eyes widened, "This is the study room, the smell is so unpleasant!"
"Really? Why didn't I smell it?"
Zhou Buqi really didn't feel much when he was in this mountain.
Sun Wanran gritted his teeth and rolled his eyes, "Also, why don't you take a shower?"
"It's okay, everything is clean."
"you……"
"Okay, okay, I'll read the materials and go take a shower after reading them."
Zhou Buqi thinks it's better not to go too far.
This is the material he asked Sun Wanran to compile before. It is mainly the user data of some core products of Ziweixing, mainly the number of daily active users.
The current number of Internet users in China is approximately 450 million.
However, the real-name system has not yet been implemented, and many people can register many accounts. Therefore, the data of registered users does not have full reference value, and daily active users are the most critical.
Sun Wanran listed a total of 20 domestic products of Ziweixing. Each one is a heavyweight that dominates the domestic Internet market.
She has ranked them from highest to lowest.
Ranking first is the rising star Helo, with 320 million registered users and 120 million daily active users.
This product has become the soul of Ziweixing in the PC Internet field.
Its strategic position is similar to that of Penguin’s QQ.
Users generally log in to Helo first, and then quickly access websites such as Friends.com, Toutiao, and Xiaonei.com through Helo, which has become the hub of Ziweixing's product matrix.
The registration scale of 320 million is not even half of QQ’s.
However, the 120 million daily active users are even 20 million higher than QQ’s daily active users. The extra 20 million daily active users happened to be contributed by 6 mainstream Helo models on the market.
Ranking second is Friends.com, with 120 million daily active users.
It can also be seen from this data that Helo and Friends Network have a strong binding relationship. Once a user logs in to Helo, he must browse Friends Network.
Because Helo is Ziweixing's own product, users who register Helo can log in and use other Ziweixing products without logging in by default.
That is to say, after the user logs in to Helo, if he wants to enter the friend network, there is no need to log in. He can directly enter the friend network, which will be more convenient and faster.
Third, Weidian Antivirus has 80 million daily active users;
Fourth, Weidian Security Guard has 75 million daily active users;
Fifth, micro-point input method, with 67 million daily active users;
Sixth, Micropoint Search has 65 million daily active users;
Seventh, Xiaonei.com has 48.5 million daily active users;
Eighth, Toutiao has 48 million daily active users;
Ninth, Micropoint Browser, with 44 million daily users;
Tenth, Weibo, with 34 million daily active users.
The 11th to 20th places are Weidian Music, UC Browser, Weidian Mobile Assistant, Helo Mailbox, Hellogo Navigation Network, Weidian Video, Job Search Network, Weidian Notes, Weimi.com and Embarrassing Encyclopedia.
Among mobile products, only UC Browser is on the list, and more users are feature phones than smartphones.
However, Zhou Buqi is becoming less and less optimistic about the company UC.
Recently, the subsidiary UC Group submitted a development strategy report for the next year. It is very famous and wants to create a "double fist" strategy of "mobile browser + mobile social platform".
The browser will be turned into an APP, and in the next two years, UC Park will strive to share 100 million yuan in revenue for partners each year.
The so-called "UC Paradise" is a social open platform based on the mobile Internet.
Backed by UC Browser, UC Park has high traffic.
Then, attract users to publish content or H5 games in UC Paradise, attract more traffic through content, and attract advertisers to join. After joining the advertising franchise, UC will divide the advertising revenue 50/50 into the content in UC Park.
Depend on!
How is this possible?
Isn't this a fight between the left hand and the right hand?
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