Top of the big era

Zhang Yiming reported some data to supplement, "The current stock of domestic smartphones is about 45 million, 95% of which are in the age group of 15-55. Among them, 65% are young people in the age group of 18-30. Teenagers When using smartphones, most of them play games. Older people use smartphones, and more are business people, who use smartphones to chat with friends, take photos, and conduct video conferencing, etc.”

Zhou Buqi understood it immediately, "So for WeChat, the user group is mainly for young people aged 18-30."

Zhang Yiming said with a smile: "Yes, the stock of smart phones in this group is about 30 million. Their age structure is the most able to embrace the changes in the new era and the most willing to try new products on the mobile Internet. WeChat's growth in the next two to three years The main user group is this age group.”

Zhou Buqi nodded, very satisfied, "This is the right product idea. When people aged 18-30 choose between QQ and Helo, they tend to be more inclined to Helo. This is where WeChat and QChat compete." Huge advantage.”

Guo Pengfei said with a smile: "It just so happens that the 18-30 age group has the greatest need for making friends... well, there is a need for making friends with people of the opposite sex."

"Damn!" Zhou Buqi suddenly realized, "No wonder you are talking about the school beauty selection business!"

In order to make the school network more interesting and attractive, Zhou Buqi led the school network to launch a selection section for school beauties.

It is to list the handsome men and women from various colleges and universities, and let the college students vote for the "campus beauty" and "campus idol".

This feature is very popular.

Several of the selected "school beauties" have even entered the entertainment industry and gained considerable social influence.

The functions of LBS are some functions derived from local positioning services. For WeChat, they are mainly the "nearby people" that will be launched soon.

If you want the "People Nearby" function to be playable and rich enough, you must have high-quality "content."

What is quality content?

Of course, handsome men and beautiful women.

A smartphone user downloaded and installed WeChat, opened nearby people... and suddenly discovered that there were so many handsome guys and so many beautiful women within 5 kilometers around!

The attraction came out immediately.

From a moral point of view, this is actually a very low function, but it doesn't matter whether it is low or not. The key is to capture human nature!

One of the characteristics of Internet products is to grasp human nature. Whoever grasps it accurately and firmly will stand out.

Facebook, QQ, Xiaonei.com, Friends... including WeChat, Momo, Douyin, Snapchat, Douyu, Huya, P Station, 91, etc. in the previous life, basically all made products around the things of men and women, and then stand out.

Zhang Yiming said: "I have communicated with Pengfei and plan to invest 100 million to promote this matter, purchase 10,000-20,000 Asterminis, and then distribute them for free to those college students on the school beauty list. Through this This is a way to improve the playability of the new feature "People Nearby" and attract more users as a seed user."

Zhou Buqi thinks this idea is very good. It would be great to spend 100 million to do this.

When Momo was launched in the previous life, it developed rapidly.

The main approach is similar.

Momo's team spent money to hire a group of beautiful girls such as flight attendants, models, bar atmosphere groups, red light district girls, and those from the fringes of the entertainment industry, and then they became instantly famous. However, it is also because of this early stage nature that this product is directly on the tightrope and becoming more and more marginal.

Later, a batch of products similar to Momo appeared, and there were many beautiful girls on them, so many men flocked to follow them. In fact, many of them were hired with money.

Women love beauty, so they can make money from women; children want to learn, so they can make money from children; old people want to be healthy, so they can make money from old people.

So the question is, how to make money from men?

Once you find this need, the opportunity to make big money will come.

Many Internet products are designed and developed around this demand point.

Ziweixing's WeChat account must not be used. It is normal to make friends between opposite sexes. Under the hormones of puberty, boys and girls like the feeling of dancing lightly and bumping into each other.

But you can't go down three directions.

You must not look for models, prostitutes, or nightclub girls as seed users, otherwise the attributes of the product will be directly determined, and it will be difficult to expand towards a larger public view.

The idea of ​​the "school belle" and "school belle" that Guo Pengfei and Fu Hongliang found is very good, and it operates around college students. Even some college students can't resist the temptation and will do some outrageous things...but the nature is different. They are making friends, not trading, at least most of them are making friends.

In this way, the brand of the product will not be too low, and it will not make many serious people "change their color" like Momo and Tantan later.

Zhou Buqi continued: "Since we want to give away free smartphones, we must make good use of as many resources as possible to see if other products also have such demand. In addition, when looking for school beauties... the meaning of school beauties Not big, just school beauties. Female users are the core of this type of dating products.”

Next, Guo Pengfei introduced the other three of the four forward strategies in the "4+3" strategy.

They are the operational level, the group level and the market level.

At the operational level, it means that WeChat’s operations team should make full use of Internet resources as much as possible, through almost all available channels such as Weizhi, Douban, Tieba, Weibo, Friends, Sohu Weibo, Tianya, Maopu, QQ Group, etc. Post, reply, discuss, and provide some high-quality content.

Because the quality of the content is high, it can attract the attention of netizens, and they will gradually become "opinion leaders". With a certain degree of voice and influence, it will be easier to recommend their own products.

At this level, Ziweixing has a natural advantage.

At the group level, it mainly depends on UC Group.

UC Group has a product, UC Browser, which is second only to mobile QQ in terms of domestic mobile phone installations. Especially on smartphones, the scale of UC Browser is comparable to that of mobile QQ.

UC Browser can provide some forced recommendations and guided download methods to promote WeChat.

In addition, Ziweixing also has two very important mobile phone-related products, namely Weidian Mobile Assistant and 91 Mobile Assistant.

Today’s mobile phone data is very expensive and the Internet speed is slow.

When users download and install Apps, they often do not download and install them directly through the mobile phone, but connect the mobile phone to the computer and install the App into the mobile phone through the mobile assistant.

At this time, the channel advantages of the two products, Weidian Mobile Assistant and 91 Mobile Assistant, have been brought into play, and they can be strongly recommended to users in various ways.

At the market level, products that are cooperating with smartphone manufacturers are pre-installed.

This is another major advantage of Ziweixing, because Ziweixing is laying out the domestic smartphone supply chain and has relationships with major manufacturers, so no one dares to offend Ziweixing.

Guo Pengfei said: "Astar currently does not launch mid-range and low-end mobile phones in China. The mini is only for college students, and the quantity is limited. It is still in short supply. Last year, Ziyuan mobile phone sales in China were 2.64 million units, and the number It’s on par with Apple’s iPhone.”

Zhang Yiming said: "The current domestic consumption power is not very good. Mobile phones like Aster and iPhone, which retail for 5,000 yuan, have a relatively small audience. In the past year, a total of 35 million smartphones were sold domestically."

"35 million units?" Zhou Buqi's eyes lit up, "That's quite a lot!"

Zhang Yiming said: "The current number of smartphones in China is 45 million units, and 35 million units were sold last year alone. It can be seen that the growth momentum of smartphones in the country is very strong. Many institutions predict that the sales volume of domestic smartphones will increase this year. Reaching 55 million units. In other words, domestic smartphones will reach 100 million by the end of the year, and the upper limit of WeChat users is 100 million."

Zhou Buqi asked: "Aster is not selling well, and iPhone sales have not increased, so who is occupying the market?"

Zhang Yiming had had in-depth communication with Asda before and had a relatively comprehensive grasp of the mobile phone market. "Previously, smartphones were mainly based on the Symbian system. That changed last year, and the sales volume of Android phones exceeded 50,000," he said. %. Android’s share is likely to be even greater this year, and the four major domestic manufacturers have also followed suit and launched Android versions of their phones.”

"The four major manufacturers? China Cool Alliance?"

"right."

"What's the selling price?"

"Generally, the price is about 3,000 yuan, and the sales volume is very large. Among them, ZTE is the most popular, selling about 6 million units last year, followed by Huawei, about 5 million units. Coolpad and Lenovo are about the same, both selling about 3 million units."

"Um……"

Zhou Buqi had a trancelike feeling of witnessing the times.

In his previous life, he had hardly experienced the era when the "Chinese Cool Alliance" dominated the mobile phone industry. The main reason was that the time was too short. Xiaomi came out of nowhere and knocked all four major manufacturers to the ground.

Only Huawei later transformed into high-end phones and seized the tone of the times to mobilize national sentiment and rebound against the trend. The other three companies were all finished and couldn't even get a chance to drink soup.

Now, Xiaomi has not launched a mobile phone yet.

Asda has not launched a low-end phone... not even a mid-range phone priced at 3,000 yuan. It is still competing with Apple, Samsung, and Nokia in the high-end phone market.

The remaining mid-range phone market has been divided up by the four major domestic manufacturers of "China Cool Alliance".

Guo Pengfei said: "Pre-installation is the best way to promote apps now."

Zhou Buqi understood what he meant, "Want to open up the relationship with the 'Chinese Cool Alliance'?"

Zhang Yiming said: "Yes, paid pre-installation. Among the four major manufacturers, Ziweixing has had a good relationship with Huawei and Lenovo in the past few years, and has had many large order transactions. It has some intersection with ZTE, but has no interaction with Coolpad at all. Contact. I told Mr. Yang from Lenovo about this, and the pre-installed price may be higher."

"How many?"

"It's also graded. If there's exclusivity, you might have to pay 8-10 yuan per machine."

Promoting through App pre-installation is not only known by MSI, but also by other major manufacturers. There will inevitably be some competition here. The exclusivity clause means that if WeChat is pre-installed on a mobile phone, a number of similar products such as Q-Message and MiLiao cannot be pre-installed.