Top of the big era

Zhou Buqi is full of expectations for Ziweixing's great achievements in the mobile Internet era. Although these young people under his command will still have some deviations in their concepts and thinking, this is already good.

Look at the executives of Microsoft, Google, and Facebook. Are they making frequent mistakes during this period of transformation?

Especially EA.

After buying a friend's studio, he was still worried that Ziweixing would regret it, so he quickly used his connections to spend money to lobby and push forward the review of the transaction as quickly as possible.

In comparison, these young people under Zhou Buqi are already good enough.

At the executive meeting in the evening, he praised the entire management without hesitation and thanked them for their hard work over the past few years.

However, now is a critical period for the transformation of the Internet, so we must not relax!

At the same time, in order to further cultivate the senior management team's clear understanding of the mobile Internet era, he made some bold business predictions.

In this critical period, we can no longer hide our clumsiness.

He highlighted the "magic" plan that had caused much controversy internally.

This plan is for Ziweixing to invest 500 million yuan to cooperate with companies such as China Cool, Jinli, Meizu, HTC, Samsung, LG, Nokia and other companies to pre-install Ziweixing’s App into their smartphones.

Among them, the main cooperation partners are the four "China Cool Alliance", which received a total of 400 million yuan, of which Huawei received 120 million yuan, Lenovo and ZTE each received 100 million yuan, and Coolpad received 80 million yuan.

This is a two-year buyout agreement, with each company having 5 apps.

Actually the price is very low.

Other mobile phone manufacturers have even lower prices.

Not even a buyout fee.

Zhou Buqi smiled and said: "There are many cheap contracts in this plan, which is a great deal. Old Chen, you have done a good job and deserve praise!"

Lao Chen is Chen Guohuan, the vice president of marketing. He breathed a sigh of relief, "For this plan, I will not be criticized."

Zhou Buqi smiled and said, "It's normal to have differences in business. A system that seeks common ground while reserving differences is healthier. If everyone thinks the same way, it will be dangerous."

"That's right."

Chen Guohuan felt relaxed now.

For the "immortal" plan, he suffered a lot of grievances, especially when Meng Houkun did not support the plan, so he always looked for trouble and investigated him in the name of supervision to see if he had enriched his own pockets.

Zhou Buqi said: "You signed the contract very well. Except for China Cool Alliance, other mobile phone manufacturers are almost like working for free. The installation fee of 0.5 yuan, the activation fee of 2 yuan... Oh, this It’s Meizu’s contract, HTC’s contract activation fee is 2.2 yuan…it’s not much different.”

Meng Houkun couldn't stand it anymore and said coldly: "The market situation is just like this, it's not a matter of merit."

Zhou Buqi nodded, "So we have to strive further. In this way, I will first talk about my general judgment on the industry. You have an expectation in your mind, and then you can do the design business according to my judgment. As for how to design, You all know better than me how to do it, so I won’t say more.”

In this topic, Chen Guohuan is the central figure, which is very embarrassing. Although the air conditioner in the conference room was turned on very high and Pei Yao even put on a coat, Lao Chen was still sweating on his back.

Somewhat nervous.

Because the biggest promoters of this plan are Zhang Yiming and He Yang, especially He Yang, who is completely directing Chen Guohuan to execute it. Meng Houkun did not dare to challenge Zhang Yiming and He Yang. It was a bit too much to pick on the weak.

On such an occasion, Zhou Buqi would definitely not shake Meng Houkun's authority, even if this bastard had some conceptual misunderstandings about the "immortal" plan.

The marketing department has too much oil and water and too much room for operation.

Zhou Buqi even dared to be 100% sure that Chen Guohuan had managed the marketing department for so many years, and there must be something shady under his control, and he must not have escaped.

It's not a bad thing to have the venomous snake-like Meng Houkun stare at him.

Zhou Buqi pretended to be careless and didn't care too much about Lao Chen being bullied by Xiao Meng. He smiled and said: "The installation fee is easy to talk about, mainly the activation fee. It only costs 2 yuan to register and activate an account. It's really cheap." Yes, this is a huge promotion bonus that can only be enjoyed in the early days of the mobile Internet."

"It's not cheap either." Meng Houkun is the main representative of the opposition. "Meizu has 1 million mobile phones, and the pre-installation fee is 500,000... But don't forget, Ziweixing's App is very popular. As long as it is pre-installed, you can basically use it." All of them can be activated. Five apps can bring more than 10 million yuan in revenue to Meizu in a year."

Zhang Yiming smiled and said: "That means the promotion effect is good and it has brought more new users to our products."

Meng Houkun said: "Ziweixing's products are the best on the market. Even if there is no 'immortal' plan, users will still download our App after purchasing a smartphone."

What he said actually makes sense.

Ziweixing is the earliest Internet giant to enter the game and has the richest app product matrix. As long as you use a smartphone, you cannot do without Ziweixing.

Zhang Yiming nodded, "So we have to be strategic in the selection of those five apps. WeChat must be selected. Weibo, Friends Network, and Xiaonei Network are actually not necessary. They are essential products. But Weidian Music, It is very necessary for products like Weidian Security Guard to be pre-installed. There are many products of the same type in the market. How can we ensure that users choose Weidian Music instead of QQ Music and Kugou Music?"

"We can guide it through our own products. We have WeChat, Toutiao, Friends.com, and Xiaonei.com, but we can't bring traffic to Weidian Music? Why should we give money to other platforms when we have free resources?"

Meng Houkun is a little stubborn.

Zhou Buqi waved his hand and interrupted him, "Okay, shut up first and listen to me."

As expected, Meng Houkun stopped talking.

Zhou Buqidao made an impassioned speech——

"Still the same example, if we have products we want to sell, how can we maximize our profits? In addition to selling in our own stores, we also need to open stores on platforms such as Taobao, JD.com, Dangdang, Paipai, and Amazon, so that we can sell as many products as possible With full coverage, you won’t miss any user!”

"We need to have a more accurate understanding of the mobile Internet, which is completely different from the PC Internet era. More big capital will enter the market, more competing products of the same type will appear, and there will be more intense and complex competition. It’s still early days, you haven’t noticed it yet, you think the activation fee of 2 yuan is too expensive, do you know what will happen in a few years?”

"In two or three years, the activation fee will exceed 10 yuan. In another seven or eight years, after the user growth of some super apps slows down, in order to acquire a new user, an activation fee of 100 yuan may be charged!"

As soon as these words came out, everyone was shocked.

Meng Houkun couldn't bear it anymore, "100 yuan? A new user?"

Zhou Buqi glanced at him and said calmly: "This is my judgment, don't you believe it?"

Meng Houkun trembled, "Believe it! As long as you are not joking or discussing, but drawing conclusions... No matter how absurd the conclusion is, I believe it."

Many people in the venue couldn't help laughing.

Ha ha!

So interesting.

The big boss can still handle this black-faced Jinyiwei.

Of course Zhou Buqi was telling the truth.

That is to say, two or three years later, there will be a well-known "Entrepreneurship Street" here in the capital. If you are short of money and have no money to eat, you can go there and you will have money.

There, there are many startup companies that have many "marketing specialists" on the street.

Anyone who passes by can download his app. As long as he downloads, installs, registers and activates it, he can get 10-15 yuan in cash or WeChat red envelope transfer.

There are hundreds of them in the whole street.

If you're not afraid of trouble, you can make a few hundred dollars just by walking there, which is enough to feed you for half a month.

In the later stages, it will be even more exaggerated.

For example, for super apps such as Alipay, Pinduoduo, and Meituan, the growth of new users has slowed down and they have encountered bottlenecks. In order to acquire new users, they all offer extremely high prices, which cost dozens or even hundreds of yuan.

This has created an industry of “middlemen” promoting apps.

Some people are very smart.

I bought a truckload of Chinese cabbage, ran to the countryside, and shouted through a loudspeaker: "Free cabbage!"

After the uncle and aunt came over, they downloaded and installed Alipay for them. After activation, you will receive two Chinese cabbages. The uncles and aunties happily went home with the cabbage in their hands, and the middlemen turned around and made hundreds of millions from Ali.

Zhou Buqi continued: "The current activation is registration plus activation. In a few years, when smartphones are fully popularized, the growth of new users of some super apps will stagnate. At that time, there will be no registration restrictions for activation. , is the activation from inactive users to active users.”

He Yang asked cautiously: "Is it very far away?"

"No, very soon." In order to convince everyone, Zhou Buqi took a resolute attitude, his tone was resounding, and there was a certain certainty that could not be refuted, "Information explosion, technology explosion, within a few years, everyone will discover The world has completely changed. Therefore, we all must not relax. We must attack as quickly as possible while the industry is in its early stages and the world has not yet reacted. Spend money to buy efficiency and go all out as soon as possible. Expand the territory and occupy the blank market! Mobile first, cloud first, this is not a slogan, it must be reflected in business execution."

The atmosphere in the venue was somewhat silent.

This judgment of the future is scary enough. If the analysis is extended along this line of thinking, the necessity of the "immortal" plan will be revealed.

According to Meng Houkun, even if there is no "magic" plan, with the high quality of Ziweixing's App and the promotion of WeChat, Weibo, Toutiao and other products, many of its own products can still become large-scale.

However, this has one biggest disadvantage, which is efficiency.

too slow!

How can it be simple, fast and efficient to pre-install apps directly into your phone?

The earlier you promote it, the easier it is to get in and the less money you spend.

After seven or eight years, the industry will be finalized, and the customer acquisition cost of the App will reach 100 yuan... This means that the initial stage of this mobile Internet industry may only last two or three years.

Time waits not for us!

Hurry!

No wonder Boss Zhou is so anxious. He is actively developing smartphones and mobile Internet, and even cooperates with Xiaomi. This is based on the judgment of the macro trend of the future mobile Internet era.

For the executive team, whether they understand it or not, they must be firm and use this as an argument to shape the business.