Top of the big era
Chapter 2006 Reading Club
The logic of strong binding is actually the consensus of the Internet industry at home and abroad, especially the main means of the platform economy.
eBay was the largest C2C e-commerce platform in China back then. Why was it defeated by Taobao?
Because merchants have all moved to Taobao.
Why is the Fantasy Sword Book Alliance not working?
Because the author has gone to the starting point.
For the platform, the biggest strategic risk is that some special circumstances occur, causing these third-party merchants to leave.
Without merchants, naturally no consumers would be willing to come.
Therefore, if you want to solve this strategic level risk, you must do two things.
The first is to find a way out from the self-operation level.
You can't put all your hopes on others, you must support yourself.
Especially for large platforms, they must look for self-operated attributes and give strong resource tilt to self-operated channels, so that self-operated channels become the core and most valuable resources of the platform.
If an accident does occur, third-party merchants will switch to other platforms. By relying on self-operation, the platform can at least hold on to its core fundamentals, thus retaining the opportunity to fight back and make a comeback.
The second is to find strong binding relationships with these third parties.
This kind of thing is actually pretty much the same.
It’s nothing more than a few routines.
Either sign a contract and not be allowed to switch to other platforms; or find a business mechanism to increase the cost of third-party switching; or provide the best service so that third-party platforms cannot switch to other platforms; or use membership, threats, and resources. Monopoly, profit transfer and other means.
The whole purpose is to bind products and users so that you can’t use them even if you don’t want to.
Just like WeChat.
This is actually a strongly binding product.
At first glance, it seems like no one is forcing users to use WeChat. However, when chained interpersonal relationships are stored on WeChat, the transfer cost is greatly increased, and it is impossible to change even if you want to.
Another example is a mobile phone number.
After the real-name system is implemented, mobile phone numbers have been registered on all platforms. At this time, it is almost impossible to change the mobile phone number.
"Self-operated + strongly bound third party" is the core competitiveness of large-scale Internet platforms.
Kurian is world-class in terms of technology and engineering; he is also world-class in terms of operations and management; but in terms of business model design, he is not necessarily very clever.
At least it didn't bring a refreshing feeling to Zhou Buqi, it was all a more conventional business strategy. From this point of view, Kurian is not as good as domestic teams.
However, the development of Ziweiyun's native database is an engineering project that involves very complex and high-end underlying technologies, which is Kurian's strength.
After a phone call was made, Zhou Buqi could also hear the other party's anxious attitude.
That's normal.
Ziweiyun is already a little late. If we don't race against time, how can we catch up and surpass Amazon Cloud in terms of progress?
Kurian tried every means to win the support of the big boss, speaking with sincerity and sincerity.
On such an urgent matter, don't engage in democratic voting, and don't waste time on company procedures.
Boss Zhou, you should be arbitrary!
You give the order and the matter is settled!
You can start it immediately!
The precious time was wasted in the bickering and chattering in various meetings, and the day lily was cold!
Zhou Buqi originally wanted to spend a few more days to find a more appropriate way to deal with it.
After all, giving up this version of the domestic cloud database is really a bit of a demoralization.
But Kurian was anxious.
And what he said made sense.
There is not much time left for Ziweixing, so we must act quickly!
After thinking about it, Zhou Buqi agreed, "I will give you the results within a few hours!"
"Okay!" Kurian was very excited, "Okay! I will always wait here!"
There is a strong momentum that if I don’t get the result, I won’t sleep tonight.
It’s still morning here in China.
Zhou Buqi talked to Kurian on the phone and sat in a chair and thought for a long time.
Sun Wanran came over at some point and knocked on the table.
"Ah?" Zhou Buqi looked up and then realized, "Oh, is something wrong?"
Sun Wanran said: "Guo Dan would like to tell you about the current situation of the real estate rental market..."
"not see!"
Zhou Buqi waved his hand.
"ah?"
Sun Wanran was stunned.
Zhou Buqi coughed and said, "Let her go back first. I will find her in two days. I have something to do here."
Sun Wanran nodded gently, "Yeah, okay."
Seeing her leaving, Zhou Buqi stopped her and said, "By the way, Wan Guan, tell the decision-making committee, strategy committee, technical committee, or the internal meetings of the Ziwei Cloud Business Group during this period, as well as the Sino-US Cloud Find out the minutes of computing business communication, etc., and give them to me any meeting materials related to cloud databases."
Sun Wanran turned around with surprise in her eyes, "Do you want both?"
"Yes, both."
Zhou Buqi rarely reads this kind of meeting materials. He doesn't want to waste his time in meetings.
This is related to his foresight.
Take products like “WeChat” for example.
This is currently the most important strategic core product of Ziweixing. It has the highest priority within the company and all business lines attach great importance to it.
However, it was easy for Zhou Buqi.
He is too familiar with WeChat.
Therefore, when others encounter some differences in the design and operation of the WeChat product, Zhou Buqi does not need to look at various materials to summarize various information.
Within a few seconds, he can give the most accurate plan and decision.
The reason why Ziweixing has been able to develop so fast in the past few years is due to Boss Zhou’s superpower-like business intuition and keen judgment.
However, the scale of Ziweixing is getting bigger and bigger, and it has expanded into many areas that he is not familiar with, which is very troublesome.
Such as cloud computing.
Such as cloud native database.
Zhou Buqi only knows a little bit about it and can only have some very superficial opinions. He really can't give the best solution in a blink of an eye like he did in the past.
There is no other way, so he can only close the information gap through sharing knowledge like others in the industry.
To make an accurate judgment, you need to have a comprehensive grasp of enough information.
This morning, Sun Wanran and Ning Lu became busy.
The two of them were responsible for finding meeting materials from other businesses.
Most are archived electronic versions.
There is so much material that the two of them alone cannot handle it.
At this time, the nine newly recruited girls came in handy. They were responsible for screening the materials, then printing them out and giving them to the big boss.
At noon, an interesting scene occurred in the chairman's office.
Everyone sat on the ground.
Zhou Buqi was in the middle, surrounded by a total of 11 beautiful girls, including Sun Wanran, Ning Lu, Guan Nanqing, Gu Zanli, Yao Yao, Mai Feixue, Yan Qiqi, Zhuo Wensi, Zhao Li Muge, Liang Lexin, and Li Shuruo.
Those who didn't know, thought he was immersed in the flowers, enjoying the happiness brought by the beauty.
In fact, he is really doing business.
There is so much material, let’s look at it together in batches.
When you see important content, pass it to the big boss, or read it directly for everyone to refer to together.
This is the first time Zhou Buqi has held such an activity similar to a book club. He thinks it is quite interesting and the effect is quite good. Men and women are matched and the work is not tiring.
For the nine new secretaries, it was even more unparalleled happiness.
This is the first time since they joined the company that they are so close to the big boss!
Moreover, he also participated in projects with the highest strategic decision-making level in the company!
What a rare opportunity is this?
too excited!
So majestic!
We were even busy until noon, and everyone was still immersed in thousands of meeting materials. It was quite an atmosphere where the sky was dim and time had stopped. We were immersed in it and couldn't extricate ourselves.
Men are most attractive when they work hard.
Naturally, it also infected every girl here.
"Okay, it's almost done." Zhou Buqi stretched and looked at the time. It was already 12:30 noon. "No wonder I'm a little hungry. Wanwan, what should I do at noon?"
Sun Wanran pursed her lips and said: "It has been arranged. It is in Box 3 of Canteen 2. We can just go there."
"Then let's go!"
Zhou Buqi stood up with his hands on his hands, and then pulled the two girls next to him.
One is Ning Lu, which goes without saying.
The other one is Zhuo Wensi.
When the big boss grabbed her little hand and pulled her up, she felt dizzy, her heart was pounding like a deer, her pretty face was blushing and she was a little bit happy, but she was embarrassed to show too much to the public. , could only say in a low voice: "Thank you."
Zhou Buqi took everyone to the employee canteen in the park for dinner. On the way, he had already thought of a countermeasure. "At 1:30 in the afternoon, the decision-making committee will meet and let Ni Qiang, Zheng Mengxiao, Meng..."
Seeing that the big boss seemed to have forgotten his name, Mai Feixue, who was standing next to him, quickly added, "Meng Fan, a scientist at the cloud database. He, along with Ni Qiang, Zheng Mengxiao, and Li Gaoming, are all experts who returned from studying in the United States and joined the company."
Zhou Buqi glanced at her and smiled, "Mai Zi is smart."
Mai Feixue's smile was as bright as a flower. Being praised in public felt as sweet as eating honey. She raised her white chin and said with a chuckle: "My boss taught me well. I want to keep learning with my boss."
Such unabashed flattery really surprised these young girls with little social experience.
Aren't you shy?
Are you too thick-skinned?
This Maizi was not like this some time ago. Ever since he went on a business trip to the UK with his boss, he seemed to be a different person when he came back. Well, it can’t be said that it has changed in a bad direction.
I have to admit that the wheat is much more mature.
Even have the right to speak in this small group.
Such a right to speak does not come from the gifts she gives, but from the temperament she exudes that has seen the world, which will become an internalized personal charm, thus affecting the people around her.
So envious!
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