Top of the big era
Chapter 2077 Standing on the General Trend
The group buying trend has caused all kinds of chaos, and the uneven service levels of various websites have even cast a shadow on the domestic e-commerce industry.
Now, a large number of group buying websites have collapsed, which is actually a good thing for excellent e-commerce platforms such as JD.com, Taobao, Amazon, and Dangdang.
The cleaner and healthier the market, the friendlier it will be to companies that operate in a down-to-earth manner.
Liu Qiangdong said: "The threshold for group buying is too low, and the homogeneity is too serious. It's just like the shopping malls in the home appliance industry in the 1990s, just changing the soup without changing the medicine."
Zhou Buqi said with a smile: "In the home appliance shopping mall, Suning and Gome are also included. In the field of group buying, there are still one or two companies that are doing well."
Liu Qiangdong shook his head, "Except for on-campus group buying, I think other companies are not very good. The essence of e-commerce is consumer services, and services should be provided well."
Zhou Buqi said: "So JD.com is a relatively high-end e-commerce platform."
"High-end?"
Liu Qiangdong was dumbfounded and felt a little guilty.
Zhou Buqi smiled and said: "What I mean is that your model is destined to make it difficult for JD.com to sink. It is mainly aimed at some mid-to-high-end customers."
Liu Qiangdong remained calm.
Zhou Buqi continued: "Don't forget, there are still vast rural areas in China. If the sinking market of 800 million farmers is done well, it may have greater market potential than JD.com now."
Liu Qiangdong looked unhappy because he came from the lowest level of the countryside. "The current market is too unfriendly to rural areas. There are a lot of fake and expired products sold in rural markets, and the prices are much more expensive than in cities. It's a trap." The market chaos caused by abduction is far more serious in rural areas than in cities."
This was something he was eager to resolve.
If farmers place orders on JD.com, they will not only be able to buy authentic products, but also at fair prices in the market. There will be no deception and deception, and they will just buy and sell in a down-to-earth manner.
Liu Qiangdong has experienced these things since he was a child. He laments, "We need to use e-commerce to change the stubborn problems of the rural consumer market that have existed for decades. For the sake of social stability, food prices cannot be too high, which leads to farmers selling food." They couldn't make any money at all, but it was their hard work that supported the people's livelihood in this country. The results were great. Some non-compliant products in the cities were all sent to the countryside in order to open up sales and solve the backlog of inventory. Especially the trend of health care products in the past few years. First of all, the rural market was targeted. Whoever captures the rural market will sell well in health care products. Can this be considered an entrepreneur? "
Zhou Buqi knew who he was referring to by insinuation.
Somewhat embarrassing.
He and Shi Yuzhu are very good friends.
Moreover, Shi Yuzhu is also an independent director of Ziweixing.
Liu Qiangdong continued: "JD.com must gradually penetrate into the rural market in the future to change this status quo and use e-commerce to bring the consumption levels of rural and urban people closer."
Zhou Buqi recognized the sense of social responsibility he displayed, but he really didn't think he could achieve it. "Don't you think there is an invisible force blocking you?"
"ah?"
Liu Qiangdong was slightly startled.
Zhou Buqi thought for a while and said: "Last time I was eating in the company canteen, a female employee ran over. She asked me a question and said that her work performance was very good, but her love life was very poor. Talk. She has had several boyfriends, and every one of them is a scumbag and a liar. This makes her very distressed, why are all the boys she meets liars?"
Liu Qiangdong smiled and said, "I don't know how to recognize people."
Zhou Buqi said: "I don't think so. This girl encounters liars every time she falls in love. Is it just because she can't tell the difference between good and bad? Maybe only liars can meet her requirements and be with her."
Liu Qiangdong nodded.
Zhou Buqi continued: "Scamming and abduction in rural markets is very serious. Is there a possibility that only businesses that are scamming and abducting can enter the rural market?"
Liu Qiangdong shook his head, "I don't think so."
Zhou Buqi smiled and said, "Of course, it's impossible to be so absolute. Let me give you an idea. Many of the rural areas that are very close to the city are a combination of urban and rural areas. They have developed very well and can go to the city to work. But for those rural areas far away from the county seat, if you want to sink in, it’s really a trick and abduction.”
Liu Qiangdong was a little confused, "What is this word?"
Zhou Buqi said: "If you think about it again, is this the truth? There are good intentions and bad intentions in cheating. You tell a farmer that you provide calves and let him raise cattle, saying that raising cattle can make money. You are kind-hearted. Good intentions, will he listen to you? Maybe he will kill the cowboy and eat meat instead. You ask him to raise cows, saying that if he doesn’t raise cows, future generations will not be able to go to college, so he can only raise cows. Then the conditions at home improved.”
"I go!"
Liu Qiangdong was stunned.
Zhou Buqi said with emotion: "I have become the chairman of the board of directors of Changyou. I have been inspecting the game industry in Europe recently, and I have an emotion. Many world-class heavyweight games are not recognized by the market at all. They are just cabbage." The price of many young and low-quality games has skyrocketed, and any one of them costs hundreds of millions of dollars. Why? Because of the general trend. When doing business, you have to stand on the general trend. Standing on the general trend of the times, you can often be better Success. Otherwise, even if you have endless love to develop top AAA games, all your enthusiasm will be met with cold water."
The two of them were sitting on the outdoor balcony with a round table and two chairs, drinking tea facing the sea.
Shi Jinglin had already gone upstairs to play with Lao Liu's son.
All she could think about now was pregnancy, and all she wanted to do was give birth to a son.
Liu Qiangdong was silent for a while and asked: "What is the general trend?"
Zhou Buqi said: "For the sinking market, the unopened public wisdom is the general trend. As you said, suppressing food prices is deliberately suppressing the price of food, sacrificing the interests of farmers to supply the whole country, and also allowing them to Feeling very happy.”
Liu Qiangdong followed his train of thought, "Shang Yang?"
Zhou Buqi said: "Shang Jun's books have been passed down for thousands of years. This is a stable general strategy. What do you want to do? Do you want rural people to have the same rights as urban people? Some people think your good intentions are You are a good person, but there are still some people who may think that you have evil intentions and want to cause damage. If you don’t stand on the side of the general trend, you will not be able to succeed."
Liu Qiangdong said: "I beg to differ."
Zhou Buqi said with a smile: "I didn't say that I was definitely right, but after all, I have to get rid of the dross and get the essence."
Liu Qiangdong was a little funny, "What is your essence?"
Zhou Buqi said firmly: "If you want to sink the market, you can't do without deception. JD.com is more formal and has better services than Taobao, so JD.com's user group level will be higher, and Taobao's sinking will be better. But , Taobao is obviously also undergoing transformation. If Taobao Mall is to be operated in a formalized and branded manner, it will definitely sacrifice their lower market."
Liu Qiangdong said calmly: "I have said before that Taobao will become more and more like JD.com."
Zhou Buqi said: "I don't care if Taobao is like JD.com, but the truth is here. Whoever fails and sinks, whoever deceives and cheats will be more recognized by the bottom users. If there is anyone smart in the future, People have discovered this truth and stepped on the trend of fooling the people at the bottom. Whoever can capture the 800 million rural market will become a new e-commerce giant. By then, JD.com and Taobao will have to step aside."
Liu Qiangdong was silent for a while, then waved his hand, "Forget it, JD.com has not even opened up the urban market, and the domestic e-commerce environment has not fully opened up. It will be many years before it sinks into the market."
Zhou Buqi asked with a smile: "What if one day we really want to sink the market?"
Liu Qiangdong asked: "What will you do?"
Zhou Buqi said angrily: "I asked you first!"
Liu Qiangdong said: "I will stick to my attitude. Entrepreneurs must have their own persistence and principles. They would rather fail than violate their conscience. What about you? How do you choose?"
Zhou Buqi said: "I don't do it, I don't participate, I am out of sight but out of mind. Either quit and let others do it, or I see a good project and invest financially."
At this time, a speedboat floated across the sea in front of us.
The driver was a man, wearing a pair of big blue shorts, shouting: "Go!"
He is a Chinese.
The sound was so loud that it could be heard from far away.
Holding him one by one behind him were three young girls in bikinis with life jackets on their upper bodies. They all screamed with excitement and joy.
Liu Qiangdong said with a smile: "Many people have immigrated to Australia in the past few years, and there are several nearby."
Zhou Buqi asked: "Who is it?"
Liu Qiangdong just mentioned a few names.
Several of them are in the real estate business, some are in the supermarket business, some are in the papermaking business, and several are in the IT business. Many of them immigrated with their families. The young man just now must be a rich second generation.
Zhou Buqi was surprised, "Have all domestic industries been sold?"
Liu Qiangdong said: "No, I just sent my wife and children out, and the entrepreneur took care of his own business in China."
Zhou Buqi nodded, "Well, if you send your wife and children out, you can be free and happy in the country without restraint. There are three major pleasures for a person in middle age. If you get promoted and get rich, you can send your wife and children abroad. Huh? What are you doing? What's your expression? Don't take it too seriously, I didn't tell you anything."
Liu Qiangdong smiled and said, "Would you like to get to know them? They all live near here and are all neighbors. I went over there last night... saw the white and tallest house. I went there last night. I attended a party over there, they invited me."
"How about it?"
"Well...a lot of outsiders were invited."
"outsider?"
Zhou Buqi has participated in many foreign parties and seen many big scenes, so he doesn't know what kind of parties the domestic compatriots hold abroad.
Unexpectedly, it was almost the same. Liu Qiangdong said: "Several Australian models and several actresses were invited. Fortunately, my son is still young and I asked my girlfriend to stay at home. I went alone."
Zhou Buqi was much more experienced and said very cautiously: "Be careful when making friends, especially those foreign women, models, celebrities, students, etc. Each one has more eyes than the other one, not as much as domestic ones. For example, let me give you an example, you I held a party at home and invited a lot of people. If someone else is at your home and takes a female model or something to the room. Afterwards, the model calls the police to claim compensation. Because this happened at your home, you are also implicated. ."
Liu Qiangdong took this as a warning, "Well, then I won't organize such activities at home."
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