Top of the big era

E-sports is a big trend, and football is the most popular competitive sport. The combination of football and video games can unleash endless imagination.

How exaggerated?

The World Cup is held every four years and generates billions of dollars in revenue. Later, EA's "FIFA Football" was published every year, earning more than one billion US dollars every year.

In other words, on average, the income of "FIFA Football" is almost the same as that of the "World Cup" in the real world.

In fact, the level of people at EA is not very high, and EA is quite famous. This company has always been in an embarrassing position on the edge of the times, always unsure of new trends, and falling behind step by step.

However, people are afraid of comparison.

EA's people are considered poor among their gaming peers.

But no matter how bad it is, it is still a hundred times better than those in football.

The football world also downplays it and never cares about the various criticisms in the capital market.

It doesn't matter if the level is different, as long as you have the power of football.

Capital has never been able to achieve power.

FIFA has the monopoly resources in the football world, and has all the control rights over administrative policies, rules, and systems in football. Will it still be afraid of EA that relies on market means to make money?

FIFA took decisive action.

Instead of improving yourself, it's better to bring others down so that you don't have to be jealous.

Start blackmailing EA.

Either EA will give FIFA $300 million per year, or FIFA will withdraw the authorization to EA's "FIFA" trademark. Of course EA would not agree, so the name of the game was changed.

However, that was all very later.

This does not prevent Zhou Buqi from having an accurate understanding.

Football games have great potential!

Regardless of whether EA bids for Changyou or not, Zhou Buqi must find a way to get involved in the field of football games. He owns a company that runs a digital football business called Ziweixing Digital Media, which has two small football games.

Football games are also digital football businesses.

Ziweixing Digital Media may not be able to compete with EA, so come to Changyou!

Zhou Buqi said: "Tell me more specifically, what is the reason why "Live Football" is compared to "FIFA Football"?"

Don Mattrick is of course an expert, "There are probably two reasons why "FIFA Football" can become the number one in the industry, internal factors and external factors."

"Um."

"The external reason is that "Pro Evolution Soccer" does not want to make progress. The changes in the version every year are too small. The gameplay, design, engine, and structure are almost unchanged. Players who bought "Pro Evolution Soccer 2010" have no motivation to buy "Pro Evolution Soccer 2010" at all. "Football 2011" because the two games are so similar except for the updated data."

Zhou Buqi nodded, "Conservatism is a consistent problem of Japanese companies. The live football series has been successful for so many years and has led an entire era. The first priority they consider is to make small changes, make fewer changes, and do less. wrong."

Mattrick said: "The internal reason is that EA itself has changed. In addition to what I just said, EA completely changed the development team of "FIFA Football" and redesigned the game engine. In addition to the big changes, there are more The important point is the change in gameplay. Well... this has something to do with you."

"Me?" Zhou Buqi was a little curious, "I don't seem to have anything to do with EA, right?"

Mattrick smiled and said: "You are a big entrepreneur. In the past few years, you have grown at a rocket speed and shocked the world. Many people in the industry are silently studying your business philosophy, and some of them are confused. Investment ideas and business philosophy. Many well-known entrepreneurs and elite professional managers all regard you as their idol and role model."

Zhou Buqi smiled.

This is true.

For example, Google CEO Larry Page is his little fan. Netflix CEO Reed Hastings also paid homage to him.

Capital tycoons such as Masayoshi Son, Carl Icahn, and Buffett are all eagerly working hard to establish friendship and build a good relationship with him.

Mattrick smiled and said: "There are a few people in the EA radical group who admire you very much."

"ah?"

Zhou Buqi couldn't laugh or cry.

Mattrick said: "It's true. Didn't you write a book, "From Traffic to Traffic Pool"... It seems to be the name? I think they all have a copy. They will be so keen to acquire friends. The studio is also influenced by certain emotional factors to a large extent.”

Zhou Buqi waved his hand and said honestly: "That was not written by me, but by a big professor in my company. I just provided some main ideas."

Mattrick said with a smile: "Thoughts are enough. The most core element in a book is not the words or the plot, not the beginnings and endings, or the thousands of miles of hidden connections, but the ideas conveyed. Whoever the ideas come from is the first author. "

Zhou Buqi waved his hand, not thinking how clever his flattery was, and said, "Let's get down to business."

Mattrick nodded and said in a deep voice: "There are a few people from the radical faction who have been studying you. They have studied you over and over again, and they have really found a breakthrough point. This has allowed them to find the game "FIFA Football". This new vitality of the game has completely surpassed "Pro Evolution Soccer" in terms of gameplay."

"What is it?"

"Bubble shopping and play in the commune."

"Blind box?"

Zhou Buqi opened his eyes wide.

Mattrick smiled and said: "Yes, it is a blind box. Blind box is the fastest growing and most positive new business in the football ecosystem in recent years. They thought that since blind boxes in the real football world are so popular , then will it also be very popular in the virtual world?"

Zhou Buqi took a deep breath, reacted immediately, and blurted out: "Draw a card!"

What the hell!

This suddenly gave him the absurd feeling that the whole earth was revolving around him.

Mattrick said: "Yes, it is card drawing. Specifically, a fantasy team mode has been added to "FIFA Football". This gameplay that combines e-sports and gold-based card drawing changed rapidly once it was launched. The traditional concept of football games. Players accumulate funds through various methods such as competitions and recharges, and then obtain player cards through various methods such as opening packages or completing tasks. Player cards are not selective and are randomly drawn from blind boxes. .After drawing players, they can be added to the team operated by the player."

Zhou Buqi said with emotion: "There are still experts in EA!"

Mattrick disagreed, "How can there be any masters? I just learned a little bit from you and used it a little bit. Of course, you are so great. I even think you are the greatest entrepreneur in human history. They Although they have only learned a little bit from you, it is enough for them to change the status quo of the global football game industry that has been solidified for decades."

Zhou Buqi nodded, "Well, that's enough."

Mattrick said: "The payment behavior built into the game is the main way for traditional games to find new ways. I once thought that EA had caught it. Unexpectedly, the conservatives came to power again. However, "FIFA Football" is becoming more radical Pai is doing well in his hands, and they should still be able to take control of this game.”

Zhou Buqi was not interested in EA's infighting and said slowly: "The core of value-added paid services is to constantly introduce new ones and use new payment points to attract players to pay. Football's own attributes can exactly Satisfy this point. This is also the essence of the blind box business of Chaowan Commune. It seems that they have been caught. Master led them in. Cultivation is personal, and their understanding is good."

Mattrick nodded, "That's true."

The sustainability of value-added services means that players will continue to spend money to draw cards. It just so happens that football changes very quickly, and a large number of new players emerge every year.

In other words, there is no possibility of saturation in drawing cards!

There are new tricks every year.

Continuously, continuously.

This is the bottomless abyss.

This is also the essence of the long-term success of blind box business. The team's lineup is constantly changing, so fans have to buy every lineup every year, which is much better than the jersey business.

Although new versions of jerseys are released every year, the general industry level in European football is not very good and awareness is not in place. The old and new versions of jerseys are very similar, not much different.

Many times, you can use last season's jersey to pretend to be the new season's jersey to get through and stand in the die-hard stands.

Therefore, Zhou Buqi has made some adjustments to Manchester United's jersey sales strategy.

Start with jersey advertising.

The advertisement on the chest of the jersey should be different every year. With such an eye-catching logo placed there, people can tell at a glance whether this is a new jersey for the new season.

It's not easy to muddle through, and you can guide fans to buy new jerseys.

Manchester United's income has increased.

"FIFA Football" is a digital economy. It takes place in the virtual football world, so it is easier to operate. You can make cards in various colors such as red, orange, yellow, green, blue, purple, white and black, and even retired legends. Take the star out and swipe it over and over again...

In the past few years, the competition between "Pro Evolution Soccer" and "FIFA Soccer" has been to sell genuine software.

Whoever sells more products will earn more.

Who is the market boss?

"FIFA Football" took the lead in making changes under EA's crisis situation, and learned from Boss Zhou, and keenly found the business opportunities of blind boxes and introduced them into the game.

In addition to making money by selling software, you can also make money through value-added services in games.

This game instantly surpasses Pro Evolution Soccer.

Zhou Buqi said calmly: "Battlefield, one of EA's four major ace games, is a war-based game that is niche and has a limited market. "Need for Speed" is not popular, so you can get it right. As for the "Star Wars" series of games, This is even easier, 'Star Wars' is the IP of MSI! After the contract expires, EA will not get the chance to renew the contract. In other words, only "FIFA Football" is the most difficult thing left. Done "FIFA Football" is equivalent to getting EA!"