Top of the big era

The first step is to focus on self-operation, which is Yahoo’s original news media business;

The second step is to launch two mobile products, "Yahoo App" and "Yahoo News App". The former is a media platform, and the latter is media, which is Yahoo’s self-operated news business;

The third step is to purchase cheap content in the market.

The high-quality content of those big media is too expensive. If it is purchased on a large scale, Yahoo will stop thinking about making money and will become working for others.

However, although news is expensive, old news is very cheap.

Yahoo can purchase old news. In this way, the Yahoo media platform can confuse the public to a certain extent when promoting, showing that major media such as the New York Times, The Times, The Wall Street Journal, the Los Angeles Times, the BBC, and CNN They settled in one after another, the quality became popular, and the brand took off.

Coupled with Yahoo's self-operated news and the content output of several content products such as Knol and Quora under Ziweixing, they are all combined, and there is no shortage of high-quality content on the Yahoo media platform.

This is not enough.

High-quality content can only attract high-quality users.

The number of this group of users is limited. If you want to make the Yahoo App a popular popular product, you must have enough low-quality content such as attention-grabbing, traffic-generating, rumors and slander, conspiracy theories, sentimental murder, and religion.

This type of low-quality content is often more popular with the public.

If Yahoo wants to maintain its own brand image, it certainly cannot do this on its own, so it can only introduce third parties. The most indispensable thing in the United States is this kind of low-quality content, the various nonsense magazines, newspapers and media websites on the market. Because of freedom of speech and freedom of the press in the United States, it is no exaggeration to say that this is the place with the most rumors in the world.

This is the advantage of developing Yahoo media platform.

Such low-quality content is cheap.

It’s cheap and effective!

Zhou Buqi wants to transform Yahoo into Toutiao. The most important thing is not the high-quality content, but the low-quality content.

Especially in the current market where social networks are becoming more and more popular, "idiots" all over the world are connected through social networks. By authenticating and affirming each other, their absurd ideas can be confirmed repeatedly and they are convinced of it. suspect.

These people have the best money.

Especially in the European and American systems that advocate happy education, many young people have extremely poor knowledge systems. They have little knowledge and limited knowledge. They laugh and laugh all day long. Most of them are carefree and happy fools. This group of people is the easiest to incite.

Once it is popular among young people, the product can become popular all over the world.

None of the technology giants in Silicon Valley can play with this business model. They are unwilling to cater to the new situation of the global social relationship system brought about by this social network. No matter how strong their technical level is, they will never be able to play TikTok together. .

Zhou Buqi wants to transform Yahoo.

It’s essentially no different from TikTok.

The difference is that Yahoo wants to make text content, while TikTok makes short video content.

It may not be feasible for Zhou Buqi to end up making products. This is not his specialty, but he has a pair of eyes that can accurately examine the times.

He just needs to share his perspective with his subordinates who are experts in product development.

As long as this expert is not as self-righteous as Yan Hongzhe, he can basically kill all the way.

After so many years, Zhou Buqi has summed up some successful experiences.

If you want to make a great product, you must first have an idea.

We must be ahead of others in terms of our understanding of the times and understanding of the market.

With this idea, you can find a unique perspective.

From this unique perspective, design a development strategy; develop products under strategic planning. The process of developing products is the application of technology. The higher the technical level, the better.

Zhou Buqi talked a lot.

It can be regarded as setting the most fundamental tone for the Yahoo App product.

Zheng Xiaoli is his fan, so of course she will implement it firmly, but she is somewhat hesitant in her heart, "Would it be bad to do this?"

Zhou Buqi said amusedly: "What's wrong?"

Zheng Xiaoli said: "It seems a bit biased in terms of values."

"Values?" Zhou Buqi was immediately amused by her. Because the other party was at a very high level, he did not hesitate to tell a few more explicit truths. "This thing is the rules set by the wolf for the sheep. It is control. People at the bottom, do you really believe it? Those who stood on the stage and chanted slogans shouted some words that they themselves didn’t believe, and then you believed it? Isn’t that too simple?”

Zheng Xiaoli was stunned and speechless.

Zhou Buqi felt that he had gone too far, so he went back to make up for it, "Of course it is a good thing to have positive values, but don't really think of yourself as a saint. You can't do it, I can't do it, not many people can do it." It can be done. Let’s talk about Jobs. Is he a good person or a bad person? It’s not an exaggeration to say that he is a scumbag. And Musk... is the one who makes the Rockets. The more scumbag you want, the more scumbag you have. You don’t know, I’m with you He's very mature, he has very strong taste, and he likes to play with wives the most."

Zheng Xiaoli's eyes were a bit resentful. She felt that the big boss's words were a bit out of line. She was silent for a while and then said: "Having a poor character does not mean that he cannot build a great company."

Zhou Buqi said: "Not only that, Steve Jobs made the iPhone, which almost changed the situation of the technology industry and accelerated global informatization. But Apple has a 30% tax. Do you think this is a good thing or a bad thing? "

Zheng Xiaoli said slowly: "It is true that you cannot judge the quality of anything from a single dimension. Killing is a bad thing, but killing a bad person is a bit unclear. There is no absolute standard for right and wrong, good and evil, most of them are It’s a gray area.”

Zhou Buqi sighed, "You are all being polite. In fact, the laws of this world are more inclined towards evil. People who are good will be bullied."

Zheng Xiaoli didn’t have much to say.

Zhou Buqi said: "If you have no background and choose to be a good person, you will almost certainly fall into the bottom of society. Even if you are talented and insightful, the sieve of society will filter you out. The more you follow the rules and are upright, the more likely you will be. It is easy to be eliminated, and all your good values ​​​​will eventually become a disadvantage in the competition. This is true for people, and it is also true for companies. Microsoft still started by plagiarism, and Apple has also suffered a lot of copyright lawsuits. To be able to tolerate sand in your eyes, you must first What you tolerate is the stain on yourself.”

This topic was a bit profound. Zheng Xiaoli took a deep breath and said, "Allow yourself to make mistakes?"

Zhou Buqi said: "I went to Southwest China this time and met Mr. Chu. The most intuitive impression I got was that we must not take ourselves too seriously. We are all common people. Don't think that you have made any mistakes. It’s okay if you have some stains. People with mysophobia have poor immunity. Good people die early, and bad people live for thousands of years. Know yourself clearly and don’t take yourself seriously. I don’t believe there are pure bad people, nor do I believe there are pure people. Good people."

Zheng Xiaoli stopped talking.

After thinking about it, it seems to be true.

Among the big business bosses she knew, some were worth billions, some were worth tens of millions, but they all had similar characteristics... none of them seemed that "good".

Even many famous entrepreneurs at the top of the pyramid have a lot of criticisms, each one more negative than the last.

If this is true at home, why not abroad?

Not to mention anyone else, let’s talk about the boss Zhou sitting opposite.

Some gossips are relatively transparent among the company's senior management.

The little secretaries around him are all more beautiful than the others...

Seeing her in such a state, Zhou Buqi secretly breathed a sigh of relief.

It's basically stable now.

Controlled the situation.

Leave the transformation task of Yahoo to her!