Top of the big era

Ziweixing’s recent data is very impressive.

Just like WeChat.

At present, the number of domestic users has reached an astonishing 150 million, making it the veritable number one mobile app in the domestic market. In the past six months, the number of users has increased by 70 million.

That’s not all!

With the arrival of summer, the peak season of mobile phone consumption is also coming. In particular, smartphones are now mainly targeted at young people. They are all on summer vacation, which can promote consumption even more.

Many domestic mobile phone manufacturers, including Asda, have successively launched new annual versions this month, and even Xiaomi has officially launched Xiaomi Mi 1.

The domestic smartphone market will usher in a big explosion.

What this has brought about is the rapid increase in the number of mobile Internet users. Statistics have shown that the number of domestic PC Internet users is now equal to the number of mobile Internet users.

In another month, the number of mobile Internet users will definitely exceed that of PC Internet users!

Users determine the market, and the market determines the product.

In this general situation, mobile Internet access has become the wheel of the times and an unstoppable trend. However, the profitability of mobile apps has still been greatly questioned.

Currently, only 14.3% of domestic mobile apps generate profits.

Among all domestic mobile apps, the proportion of game apps is 15.2%.

These two data are highly overlapped!

This is no coincidence. Currently, the apps that can generate profits in China are basically mobile games. Mobile games have a relatively mature business model. Just charge for in-app purchases and it is easier to make money.

For most other apps, they will fall into the pain of making money.

This is related to the market environment.

Domestic users all like to eat "free lunch" and are not willing to pay. It can be seen from the data released by Apple that in the iOS market, the mainland China has the second highest number of App downloads in the world, second only to the United States!

However, China’s App revenue is only eighth in the world.

The average consumption generated by each download by American users is US$0.28, while that of domestic users is only US$0.03, only one-tenth of that of US users.

Because they cannot make money domestically, many apps are forced to go to overseas markets to make money.

The leader among them is of course UC.

In addition, ES is also very good in efficiency business. Its product ES file browser is also very popular in foreign markets. It has entered more than 100 countries on five continents and has more than 20 language versions.

These are all formal companies with regular operations.

Not so with other companies.

How difficult is it to go overseas to make money in an unfamiliar place with both cultural and language restrictions? This is something that any small company can do.

But it had to be done.

If they don’t go overseas to make money, these companies will die.

what to do?

Fortunately, the current mobile app market is still in its early barbaric stage. Mobile phone systems, app stores, app reviews, mobile phone users’ vigilance, etc. are not enough.

This leaves a loophole to exploit.

In fact, it's what Fu Sheng did in the United States.

How does the app make money?

There are mainly two types.

One is to use advertising traffic. The higher the traffic, the higher the advertising fee. In this way, you only need to continuously use technical means to continuously open and close the App, continuously increase the number of advertising exposures, and create traffic self-sufficiently, and you can reap higher false advertising fees;

Another way is to brush data.

For example, in order to develop some apps and some startups to raise funds, they need to produce a lot of beautiful data, such as usage frequency, user activity, installed capacity, etc.

By helping these apps to "produce" beautiful data, you can help them raise funds in the market and get huge profits.

Another option is to cooperate with operators to steal mobile phone users’ data.

Because mobile Internet charges in many countries are relatively high and are an important source of income for many operators, as long as users use higher mobile phone data, operators can make more money. There are some illegal apps that can run secretly in the background to drain users of their traffic.

Which app "uses" more traffic will get more commissions from the operator.

It is very similar to the SP service in the early years.

All parties collude and try every means to get consumers to spend more and consume more.

However, this model does not apply to developed countries in Europe and the United States.

The main focus is on advertising and data, which is what Fu Sheng's Panda Mobile does in the United States. It is really shady, but it is currently an effective way to make a lot of money in the mobile app market.

However, this time Zhou Buqi went south to Shanghai and listened to a report from a business director named Ji Xiaqing from the International Department. She was taking the lead in developing an e-commerce product.

It is not an e-commerce product in the true sense, but the "supply chain" of an e-commerce website.

This product is quite controversial.

Just as Boss Zhou arrived, Liu Qing handed over the problem to him.

Zhou Buqi is sitting in the office of Liu Qing, the president of the branch, with a leisurely expression and his legs crossed. "The supply chain of an e-commerce website? How do you understand it?"

Ji Xiaqing said: "Simply put, it is the template of an e-commerce website. There are many teams doing cross-border e-commerce now, but they don't have strong technical strength. We can solve this problem based on demand. The first is to use Ziwei Cloud, It solves the burden of offline operations; but having Ziweiyun is not enough. Building a mature and stable e-commerce website is also a big project."

Zhou Buqi immediately understood what it meant, "It's just to build a rough house. The customer can take the rough house and perform simple decoration, and then it can become their own e-commerce network."

Ji Xiaqing smiled, feeling that although Boss Zhou's eyes were warm, he was quite funny, "Well, that's what I mean."

This Director Ji is a female, in her early thirties, with outstanding color, full of charm, mature and charming, graceful figure, bulging forward and backward, and her bust is at least a C if not a D.

It feels quite a bit like Aunt Xue and Ning Yaxian back then.

There is a feminine scent all over her body.

Now it is summer again. She is wearing extremely cool clothes, short sleeves and short skirt... Sitting opposite the big boss, her legs are intertwined. Not to mention whether she can enjoy some of the scenery under the skirt, just a pair of beautiful white legs is enough. Eye-catching.

Fortunately, Zhou Buqi is now well-informed, and his eyes are more restrained. He is not as curious and impulsive as when Ning Yaxian first became a secretary to Boss Zhou, and he always tried his best to explore the scenery under the skirt.

But the occasional glance from the corner of your eye is inevitable.

Will be caught by an attentive woman.

Zhou Buqi then asked: "This is a good thing. It can be a powerful supplement to cloud services. What is the point of controversy? Is the investment too big? If there is too much investment, this project is not necessary. Large e-commerce websites They don’t know how to apply templates, and small e-commerce websites can apply templates and can’t pay too much.”

Ji Xiaqing said softly: "But cross-border e-commerce is different. Many teams have explored a... business model to make money through cross-border e-commerce."

Zhou Buqi suddenly understood what she meant and took a deep breath, "Liar!"