Top of the big era

Unlike other Nordic developed countries, Iceland’s pillar industry is tourism.

This is a volcanic island.

It is so beautiful and spectacular, and there are many volcanic hot springs.

The only drawback is that the cost is too high.

It costs dozens of yuan to buy a bottle of mineral water or Coke, and prices are higher than in Dubai.

Such price conditions have become a screening threshold. Tourists who come to Iceland are generally relatively wealthy, especially the teams who come here to look for the Aurora. They are either rich or expensive.

Zhou Buqi and his party came to Iceland. Sun Wanran and Ning Lu brought all the secretaries from the secretariat, as well as Yang Mi, Jiang Bingjie and other starlets.

This is definitely a vacation-style trip.

Iceland is indeed a very suitable place for tourism and for rich people to come here and enjoy life. Many cabins and thatched cottages are just like those in fairy tales.

Also accompanying him was Lao Zhang.

He was very uncomfortable with it and felt like a light bulb.

When I heard that Don Mattrick, Changyou's co-CEO, had also come to Northern Europe, I quickly found an excuse to leave Iceland due to work. Anyway, I’ve finished watching Aurora. If you like to play, just keep playing!

Zhou Buqi was also afraid of losing his shape, so he had to rest for a few days to recharge his batteries due to work, and he also left Iceland temporarily.

Let the girls have their own fun in Iceland.

The developed countries in Northern Europe, such as Denmark, Finland, and Sweden, are so wealthy mainly because of their high value-added creative industries.

Such as games.

Especially in the era of mobile Internet, the advantages are immediately highlighted.

The Nordic countries make huge profits by relying on creativity, but traditional computer 3A games still have a certain technical content and the threshold is relatively high.

This is not what the Nordic countries are good at.

Game companies with only a limited number of games.

But in the era of mobile phones and mobile games, things are different. A large number of top game companies have emerged, which truly dominate the world.

For example, the most popular mobile game "Angry Birds" in the world is acquired from this game company.

Mattrick came over this time and focused on this area again.

I would rather miss it than let it go!

This is the strategy set by Boss Zhou for Changyou.

Even if I bought it wrong, how much does it cost?

Now is the early stage of the mobile Internet, and mobile game companies are generally not very valuable. Even if you buy the wrong one, the cost of trial and error is very low. But if you buy it right... then the return may be hundreds or thousands of times.

For example, in a deal completed in the United States last month, Changyou acquired the cool running game "Temple Run" for only a few million dollars.

If this deal is to be implemented in May next year, it will not even cost a few hundred million dollars, and there will be no chance of negotiation.

However, there are many acquisitions.

There are also hidden dangers.

There will be a fight between the left hand and the right hand.

For example, this time Zhou Buqi and Zhang Chaoyang came to Finland together and met Don Mattrick, who was running an acquisition transaction.

"The acquisition target is Supercell. It was founded two years ago. Currently, the company has 24 people. It has developed a tower defense game. It has been tested on the iOS side and has not been officially released yet."

Mattrick described the situation clearly in a few words.

Zhou Buqi raised his eyebrows, "Tower defense game?"

Mattrick smiled and said, "Don't you want me to focus on tower defense games?"

Zhou Buqi nodded, "That's right. In traditional PC games, there are three major categories of 'Car, Gun, and Ball'. These three major categories have very high requirements for game production and also have high requirements for the game's operating environment. This does not conform to the logic of mobile games."

No matter how high the configuration of a mobile phone is, it cannot be compared with a computer.

This determines that the specifications of mobile games must be lower than those of computer games.

The three most popular "car, gun and ball" games on the PC side are racing, shooting and ball games. The production requirements are very high. If the game quality is reduced to adapt to mobile phones, the playability of the game will be greatly improved. reduce.

Mattrick said: "There are still certain opportunities in the market for mobile shooting games."

Zhou Buqi said: "Then we have to treat them differently. PC shooting games are all highly simulated. The more realistic the better. Some games even have blood and broken arms everywhere. This is absolutely not acceptable in mobile games. .The most important logic of mobile games must be to make them younger, more entertaining, and more interesting. Shooting games on mobile games are completely different from shooting games on PC."

Mattrick agreed, "That's right."

Zhang Chaoyang breathed a long sigh of relief.

fine.

After leaving Iceland, I don’t have to face so many exquisite and beautiful girls. I feel that everything has returned to normal. This is the life of a normal person.

I don’t know how Zhou Buqi responded!

Lao Zhang only dealt with it during the day. Listening to their non-stop chatter, he felt like his head was spinning.

Xiao Zhou had to deal with it not only during the day, but also at night. During the day, I have to listen to them chattering non-stop, and at night, I have to listen to them moaning non-stop. This psychological and physical quality is really extraordinary.

Zhou Buqi said: "If we want to summarize the three major types of mobile games, I think they should be tower defense, cards and mini games."

Of course, Mattrick must resolutely implement Boss Zhou's strategic thinking and said with a smile: "Yes, I am coming here this time to acquire two companies...actually two games: Tower Defense and Xiaoxiaole. One is called "Clash of Clans", developed by the Finnish company Supercell; the other is called "Candy Crush", developed by the Swedish company King."

"Very good." Zhou Buqi was very satisfied, "What's the budget?"

Mattrick shook his head, "No."

Zhou Buqi said: "It's okay. As long as it's a good project, you have to participate in it no matter what."

Mattrick said with a smile: "But it probably won't cost much. I have a preliminary estimate. If you want to acquire Supercell, the price will not exceed 10 million US dollars. King's price will be higher. This is a company centered around Facebook’s social gaming company has already achieved very impressive results, and the transaction price may exceed US$30 million.”

Candy Crush Saga went on to become the most popular match-matching game in the world.

In order to transition to mobile games, Blizzard later acquired King. The transaction price was an astonishing US$5.9 billion.

However, there are too many Xiaoxiaole games in China.

There are also many knockoffs that imitate Candy Crush Saga.

As a result, this game is not well-known in China. Zhou Buqi has never heard of it at all. He is only optimistic about the direction of Xiaoxiaole, so he can rush in without the autumn wind sweeping away the fallen leaves.

No matter whether the fallen leaves are alive or lifeless, as long as they look similar, take them all away!

Zhang Chaoyang actually lacks an accurate judgment on the game industry. Fortunately, it is simple. Just follow Zhou Buqi's thinking. He frowned slightly, "Social games on Facebook? Changyou's strategy does not include social games."

Mattrick quickly explained: "King is a new company with relatively weak technical strength. But it has good ideas. Compared with developing an independent mobile game app, it is easier to develop a social web game for Facebook. And The profit model will also be clearer, and results can be seen in a short period of time. Sure enough, after "Candy Crush Saga" was launched on Facebook in April this year, it quickly entered the top ten of the free game list and became Facebook's The most popular matching game on the platform.”

Zhang Chaoyang asked: "So you want to buy this company and launch this game on the mobile terminal?"

Mattrick said with a smile: "I don't need to push it, they are already doing it themselves. "Candy Crush Saga" is a big hit on Facebook, and they are currently recruiting teams to develop a mobile version of "Candy Crush Saga"."

"That's okay."

Zhang Chaoyang nodded. He was not interested in participating in the details, and he didn't quite understand. But just don’t deviate from Changyou’s main strategic line.

Mattrick pondered and said: "However, now there are some controversial voices within the company, and there are some disputes caused by the distribution of interests..."