Top of the big era

Nintendo is definitely the sufferer of Nexon.

As we all know, the well-known domestic game "QQ Speed" imitates Nexon's "Kart Runner", and "QQ Hall" imitates Nexon's "Bubble Hall".

In fact, Nexon is also a big copycat.

"Bubble Hall" imitates the classic Nintendo Famicom game "Bomberman", and "Kart Runner" imitates the classic game "Mario Kart" in the "Mario" series.

When the plagiarism scandal broke out, it caused quite a bit of controversy.

In order to calm the incident, Nexon could only take out its own flagship game "MapleStory" and log it into Nintendo's devices. Only then did the copyright dispute come to an end.

It just comes to an end.

Nintendo will not sue for the time being.

If Nexon disobeys or stops cooperating with Nintendo in the future, a lawsuit may come again.

This makes it difficult for Nexon to raise its head in front of Nintendo.

When it comes to investing in Nexon, everything is basically foolproof. Let Nintendo take a message from it, and it can be a sure thing on this matter.

At the same time, "FIFA2K Live Football 2012" launched by Changyou has begun pre-sales.

Mainly the PC version, and the main sales platform is Steam, the game platform owned by Ziweixing.

The pre-sale price varies slightly in different countries and regions, ranging from 48-68 US dollars.

This is an attractive price.

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In the past, for such a large AAA game, selling each set of the game for US$150 was not too high.

A very important reason is the change in model.

In the past, games were all about selling software.

The game needs to be burned into a disc, then made into a beautiful package, sold to players, and allowed to be installed by themselves after the players go home. This cost is high. There will be additional disc costs, transportation fees, channel fees, labor fees, and reserved profits for distributors, etc. These intermediate costs can account for 75% of the total selling price.

Buying on Steam is different.

This is an online platform.

There is no physical cost. Players pay to download it directly on Steam, and then they can enjoy the joy brought by the game, and the cost can be greatly reduced.

However, Changyou did not cancel the traditional sales model.

Two months later, "FIFA2K Live 2012" will be officially launched, and a corresponding hardcover CD version will be launched on the market. There are some collectors in Europe and the United States who especially like to buy CDs.

This price is high, priced between 119-139 US dollars.

However, selling game software is not the key to Changyou working so hard on making football games.

How much can you sell software for?

It's like the player blind box of the Trendy Play Commune.

How can this be selling dolls?

This is a gambling business based on blind boxes, and what is sold is probability.

The same is true for "FIFA 2K Live 2012". Selling genuine games is just a regular guarantee of income. Players in the game "drawing cards" will be the business most likely to achieve an explosion of income in the future.

In addition to the PC version of this game, there will also be a "castrated version" on smartphones in the future, as well as a "castrated version" on Nintendo game consoles that has already been developed.

The castrated version on smartphones is because the phone screen is too small, inconvenient to operate, and the processor performance is insufficient.

The castrated version on the Nintendo console is different in concept.

They don't like this "card draw" model.

I feel like this is fooling players.

It doesn't matter. Zhou Buqi originally agreed to develop "FIFA2K Live 2012" specifically for Nintendo. A very important reason was that he fell in love with the "Mario" series and wanted to develop a mobile version for global promotion.

After some simple negotiations, Zhou Buqi and Nintendo easily reached an agreement. For every "FIFA 2K Live 2012" sold on a Nintendo game console, Changyou will earn US$20.

This includes both television game consoles and handheld game consoles.

Sony also has a game console business and is a sworn enemy of Nintendo.

He is also a partner of Zhou Buqi.

Sony's cooperation model is simple and violent. It adopts a buyout system and buys out the right to use "FIFA2K Live 2012" on all Sony game consoles for US$30 million.

Whether Sony can sell 1 million units of games or 10 million units of games, it has nothing to do with Changyou.

Not only that.

After-sales and subsequent upgrades of the game are also completed by Sony itself.

Zhou Buqi also promoted the cooperation between Changyou and Sony.

With this kind of cooperation, the workload on Changyou's side will be much less.

There is also the promise of Boss Zhou.

When MSI Global repurchased the copyright of "Spider-Man" from Sony Entertainment, it made a statement with Sony that it would actively promote cooperation between the two parties at all levels of industry.

If it helps Nintendo's game console defeat Sony's game console, it will be a bit embarrassing.

Chen Dong is also very interested in this game and said: "The game industry in Japan still has a very traditional tendency, and CD sales should still be a major trend."

Zhou Buqi smiled and said, "Then Jingtao will cooperate with Changyou."

Chen Dong then said: "By the way, I plan to open up Jingtao's express delivery business."

"open?"

"Now Jingtao Express only delivers products from Jingtao. I always feel that this business is not saturated enough. I plan to let other platforms and consumers also use Jingtao Express for transportation."

"Isn't it easy?"

"Well, it's very complicated." Chen Dong nodded, "The increase in business volume is simple, which will complicate Jingtao's entire logistics management system, and a new management system will need to be introduced. Well... this is actually Liu Qiang Dong’s suggestion.”

Zhou Buqi couldn't help laughing, "Old Liu?"

Chen Dongdao: "I guess he wants to use Jingtao as a test subject."

Zhou Buqi nodded, "Well, that should be the case. Doing e-commerce in China is much more difficult than Jingtao. Jingdong Express is almost losing money. The main business of e-commerce is still fighting a price war. In the future There must be a big change in the business.”

In comparison, it is easy here in Jingtao.

The first is that the express delivery fee is very high.

Free shipping is not popular in Japan, and express delivery fees are paid separately. This allows Jingtao Express to make more profits than Jingdong Express.

In addition, there is no price war in Japan. The price of goods in e-commerce is not much different from that in physical stores. The profit of a single product can generally reach 30%.

The trend here is that if you sell too high, you can sell too low... If you want to use the ultra-low-price promotion model, someone will come forward to coordinate, ensure the stability of the market, and don't engage in malicious competition, etc.

This makes Jingtao’s life very nourishing.

In the past few years, it has been profitable.

Zhou Buqi said: "JD.com is very difficult, and new startups are constantly joining in to compete with them. JingTao learned a lot from JD.com in the early days, absorbed a lot of management experience, and avoided many detours. Now that we are successful and listed, we should do some challenging things and find a route for JD.com in the future. In any case, Jingtao’s survival pressure in Japan is much smaller than that of JD.com.”

Chen Dong said without hesitation, "Then it's settled!"