Top of the big era

There is nothing to be ashamed of. Technology is a professional thing and is too far away from ordinary people and consumers. Even if you have the best technology in the world, if you are not good at marketing, you will die without a burial place. On the contrary, if you know how to market, even if your technology is not very good, you can still make a company survive well.

Marketing is what directly faces the public.

"Smart shuttle" is certainly a project that Ziweixing is committed to, but the current reality is that it is too difficult to operate, and it has not been in contact with the public for a long time. If you come up with a crappy thing, how do you explain it to the public?

But in fact, the current smart shuttle bus is indeed a piece of junk.

At this time, you can adopt some marketing strategies.

Just like when the first-generation iPhone was released, Jobs put a fake WiFi connection icon on it to give the market confidence. There are even more evil ones, such as Musk. He later wanted to make a humanoid robot, but the technology was not enough. Tesla’s core strength had to be demonstrated at the press conference. What should I do?

This guy is also a talent and went directly to Hollywood to hire an actor.

Let her put on robot clothes and perform on stage.

A real person was hired to play the role of a robot, and it was at a press conference that attracted the attention of the whole world. Such an evil strategy could only be used by a guy like Musk whose skin is thicker than the soles of his shoes.

Ziweixing has just been launched not long ago.

Boss Zhou’s wealth can be said to be shocking to all Chinese people. This is also related to his face. If he can’t come up with some decent scientific and technological achievements that have enough market persuasion, wouldn’t he become a lot of people? The so-called capitalists who don’t know how to do technology but only make money?

Therefore, smart shuttles must be done well!

And it has to be done now!

If you are not doing well technically, then use some marketing methods to make people across the country think you are doing a good job and that you are far ahead. That is enough.

Dr. Li Heli's mood is a bit complicated.

She is an industry expert.

This is technical.

But if she wants to play some marketing strategies, this may not be her expertise.

After hesitating for a while, she felt that it was better not to be greedy for power, and said very realistically: "If we change our thinking and focus on marketing and technology as a supplement, then I think the person in charge of this project should be changed."

Zhou Buqi smiled and said, "Are you angry?"

"Ah? No!" Dr. Li Heli shook his head quickly, a little funny, "It's because I didn't do it well. Why should I be angry?"

The old man also looked slightly sideways.

Somewhat surprised.

I thought to myself that grandson is not the big boss of Ziweixing. Why is his attitude similar to that of grandson?

As everyone knows, in technology companies, everyone must be a grandson in front of technical people. Silicon Valley is actually a bit better, because there are enough talents. In many industries, Beidou-level technical experts often leave their jobs because of a quarrel or some minor differences. This is almost impossible to happen in China.

Once a conflict does occur, the boss must first bow his head and admit his mistake.

For example, what should we do if there are some ideological differences?

It must be the boss who has to give in and do it your way first! If the effect is not good after doing it your way, then please go back and do it my way again. That attitude must be as humble as possible.

The main reason is the scarcity of talents.

It would be different for some grassroots IT engineers. Domestic production is in batches every year, just like parts on the assembly line. If they have not grown up and have not reached the expected level technically, then they will not I'll be polite to you, and I might have been laid off early.

Zhou Buqi said: "This project is ultimately a technical project. From a long-term perspective, it is very important. In a few days, I will go to the sea to describe the future prospects of electric vehicles to our top management. If it is Electric vehicles must be related to autonomous driving. As a leader in the domestic technology industry, especially in the field of artificial intelligence, Ziweixing must participate.”

Dr. Li Heli's heart moved slightly, thinking that the big boss is really a big boss. What he thinks about and does every day are things that are out of reach. He said feebly: "But this is really not what I am good at."

Zhou Buqi smiled and said, "I'll just send you a deputy. He will be responsible for the marketing. You have to rely on you for the core stuff. Technically speaking, just do it slowly, but from a marketing perspective, You need to come up with a feasible plan as soon as possible!”

"oh."

Dr. Li Heli was a little embarrassed and a little disappointed.

Zhou Buqi said with a smile: "It's actually very simple. For example, you have to cancel the foot brake. If anyone comes here to take a look, you will see that you have to manually apply the brake. There is no sense of surprise anymore. Now in this testing stage You must have manual braking, but it cannot be seen by outsiders. If you have a remote control in your hand, you can use the remote control to control the braking. Missing? Don’t you think it’s a real smart driving brake?”

"ah?"

Dr. Li Heli was completely shocked.

Is this okay?

Zhou Buqi said: "Get a remote control. If the technology is up to standard, it can even turn. It will be smarter. If there are people far ahead, there can also be speakers. If smart can't do it, you can use a remote control. Let’s honk the horn. In short, it’s just a thought. If it’s technically impossible, we can do it manually. When technology improves in the future, we can gradually replace manual work with artificial intelligence.”

Dr. Li Heli joked: "Mr. Zhou, you have really redefined artificial intelligence."

Zhou Buqi waved his hand, "Nothing is wrong. My name is Zhou Buqi. Doctor is your title, but Mr. Zhou is not my title. When you see me in the future, just call me by my name. You call me Mr. Zhou , I thought you were not an employee of our company and only outsiders called me that."

After saying this, Dr. Li Heli felt much better. After the big boss's guidance, she also had some ideas on marketing strategies.

Get a remote control...

What a creative idea!

However, it is very feasible. Just like many electric toy cars played by children, they are controlled by adults through remote controls. This smart shuttle is nothing more than a larger electric toy car, and there is not much difference in technology.

Following Boss Zhou's reminder, she also opened her mind.

Dr. Li Heli said slowly: "Add fingerprint unlocking, add voice speaking, and the car can speak intelligently, and it will be very attractive. What we need to do now is not practicality, but gimmickry. We don't care about this smart shuttle. Whether it can really be used, but to come up with a technical product that can make the outside world exclaim. "

Zhou Buqi smiled and said: "This is the right idea! To put it bluntly, it is to show off skills. Whether it is useful or not is not important. What is important is to accumulate a bunch of wonderful little technologies. Don't play minimalist. , is not afraid of redundancy and complexity, but uses many novel functions to arouse the audience’s exclamation. Smart shuttle is a technological performance of Ziweixing to the public, right?”

"Ah?" Dr. Li Heli was slightly startled, then opened his eyes wide, "Add the drone?"

Zhou Buqi said: "Yes, why not? The drones launched a few months ago have such a function, right? The mobile phone is connected to the drone, and the drone is controlled through the mobile phone. There are also functions on the mobile phone screen. There is a picture taken by a drone camera. How cool is it to display the picture taken by the drone? As for whether it is useful or not, it doesn’t matter at all. It only needs to make people shout that it is technological.”